That White Paper Guy’s Samples


I’ve written about technology for 30 years… and won 15 awards doing it.

But awards don’t mean anything unless my clients are getting results.

Here’s a sampling of some recent white papers and what some clients say about working with me.
(Click on any thumbnail to see a PDF.)

For more white paper samples, visit our White Paper Show-and-Tell page on Pinterest.

This white paper cuts through a lot of confusion to describe a major innovation in online advertising called real-time bidding…

cover of white paper for Google“Our industry moves very rapidly, and it took a lot of research to create this 18-page white paper.

“The final paper was a big hit with our clients!

“It was a pleasure working with you, and I’m sure we’ll be doing more together.”

Sally Cole, Marketing Manager, Google in New York

This white paper describes an innovative way to convert 3D designs to 2D cutting patterns…

cover of white paper for Exact Flat“Our software eliminates many steps in the product design workflow, and we wanted to illustrate these benefits in a compelling way.

“Customers are finding this white paper incredibly helpful.

“Thank you for helping us pull this together. You did a tremendous job.”

Matthew Smith, Marketing Director, ExactFlat in Toronto

This paper shows how CIOs can strengthen their enterprise supply chains with a SaaS offering…

cover of white paper for Kinaxis“We’re determined to talk about issues that matter to our audience.

“The white papers you wrote are clear, concise and compelling. They’re a quick and easy read, perfect for a busy professional.

“Thanks for your help.”

Lori Smith, (former) Director of Marketing Communications, Kinaxis in Ottawa, ON

This white paper reveals the need for better analytics for health care insurance providers…

cover of white paper for Health Plus technologies“Gordon, I can’t tell you how well you captured this subject.

“You’ve really put together a great argument, with just the right flavor for a C-level exec!

You’ve done a great job. Thank you.”

Gary Nissen, President, Health Plus Technologies in Kettering, OH

This white paper describes the best practices for colleges doing online course evaluations…

cover of white paper for eXplorance“This paper turned out just great; exactly like I was hoping it would.

“I can hardly believe this is only our first round.

“Thank you for such a great white paper, I can’t wait to publish it!”

Samer Saab, President, eXplorance in Montreal

This white paper explores seven factors that will keep kids coming back to a virtual world…

cover of white paper for InterFuel“Our first white paper turned out bigger and better than we ever expected. And working with you was a breeze.

“You understood what we were trying to achieve… and helped us to achieve it with a thoroughly professional white paper.”

 David Holifield, President, interFUEL interactive in Ventura, CA

This white paper shows why local retailers must market to new residents in their area…

cover of white paper for Moving Targets“We’ve had nothing but positive response to this white paper. It’s the strongest marketing piece we have.

“We loved the way you tracked down hard-to-find research, and developed charts to tell the story at a glance. Let’s keep in touch.”

Jay Siff, CEO, Moving Targets in Perkaskie, PA

This white paper explains a unique software instrumentation technology…

cover of white paper for Aprobe“I wanted to tell you how pleased I am with how this white paper came out.

“I know it was a difficult one, but you did a spectacular job… taking very technical info and delivering it in an easy-to-understand way.

“Thanks again: it was a real pleasure working with you.”

Judy SchrammJMR Consulting, Alexandria, VA

I did all the research for this white paper about a network appliance in a one-day site visit…

cover of white paper for Multi-Laser“We couldn’t be happier with the results! It was like you’d been sitting with us for a whole year, instead of just one day.

“You grasped exactly the message we wanted to send. Everything you did is solid and bang-on!”

Laura Kittner, Marketing Manager, Multi-Laser Solutions in Brockville, ON

I edited a dozen white papers and application stories on machine vision for this vendor…

cover of white paper for Coreco“Refreshing our web site, we realized many pieces written by technical people needed polishing.

“Thanks for handling the job with speed and precision. You tightened up the copy and hit your estimates right on.”

Kirk Petersen, Director, Marketing & Communications for Coreco Imaging (now Dalsa) in Montreal

This special report helped a young software startup outsell its much larger competitors…

cover of white paper for Connectware“This is a must-read for companies failing to get the most out of their ERP system.

“It gets right to the heart of explaining how bar code technology can help companies get or maintain a competitive edge.”

Larry Roberts, President, AIM USA trade association

This white paper explained the need for middleware with Oracle Applications…

cover of white paper for Oracle“Gordon worked on this white paper in 1997 as our VP Marketing.

“It got results and saved our sales force a lot of time.

“Gordon was our secret weapon for creating marketing materials that got results.”

Normand Pigeon, President,Connectware in Montreal