Posts by Gordon Graham
Master the art of white paper writing with these top 10 tips!
I’ve worked on 325 white papers over 25 years, and I’ve learned what works—and what doesn’t. Now, I’m sharing my top 10 techniques in a special tipsheet, all to help you create better white papers. Imagine your satisfaction at hearing: —”This is our best white paper ever!” —”We’re getting more leads than we expected!” —”When can…
Read MoreQuick tip: Position your white paper draft for reviewers
Did you ever get a big PDF in your Inbox with a terse note asking, “What do you think?” What do I think? I’m think I’m busy. I think I already have more than enough things to think about. I think I want you to go away and stop bothering me. Sending your reviewers your…
Read More-Quick tip: Build your own widget for your call to action
For years, I’ve told clients that an ideal call to action gets prospects back to their website. And a great way to do that is to offer a little online calculator or widget. Then your call to action sounds like fun, not work. —Find out how much you can save using our new enterprise widgets!…
Read MoreWhite Paper World 49: October 10, 2024
Quick tip: Position your draft for reviewers This just in: Facts and logic CAN bring people out of a rabbit hole Tools of the trade: A great new-ish podcast on using AI Read in 6 minutes. Listen in 10 minutes: Quick tip: Position your draft for reviewers 3-minute read. Did you ever get a big…
Read MoreWhite Paper World 48: September 27, 2024
Quick tip: Think outside the list This just in: The enshittification of everything What I’m reading: The Canceling of the American Mind 6.5-minute read. 11-minute listen: Quick tip: Think outside the list 2-minute read. In an earlier tip, I described how to write better lists. But sometimes a list isn’t the best approach. Sometimes recasting a…
Read MoreQuick tip: Think outside the list
In an earlier tip, I described how to write better lists. But sometimes a list isn’t the best approach. Sometimes redoing a disorganized list as sentences makes it work better. I admit, this doesn’t happen every day. But here’s an example from the real world to show you what I mean. One of my B2B…
Read MoreQuick tip: Read your draft to your SMEs
Did you ever work with a SME who kept putting off reviewing a white paper draft? Maybe English wasn’t their first language. Or maybe they weren’t sure how to express their comments on your draft. But they were too embarrassed to admit it. Here’s a smart way around that: 1. Schedule a meeting or Zoom,…
Read MoreWhite Paper World 47: September 12, 2024
Quick tip: Make every bullet count This just in: How AI will affect writers New episode: White Paper Review on YouTube How to use AI to write white papers [$100 off] 7:30-minute read. 16-minute listen: Quick tip: Make every bullet count 2-minute read. There’s nothing like a set of bullets to make a list…
Read MoreQuick tip: Make every bullet count
There’s nothing like a set of bullets to make a list easy to scan. But are your bulleted lists as sharp as they could be? Here are four tips to help make every bullet count. Tip 1: Order bullets for quick scanning It’s obvious how to arrange a set of bullets, right? You put the…
Read MoreHow AI will affect white paper writers
Here’s a question on every white paper writer’s mind: How will AI affect me? 3.5 minute read Will clients still need human writers? Or is the whole white paper business about to go bust? I just came across an intriguing new source for answers. The JobsGPT chatbot estimates how much any job will be changed…
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