Posts by Rachel Foster

"Cheat sheets" for white papers: a new format for you?

As a B2B marketer, you’re likely under pressure to empower your sales team with great content. Are your sales reps asking for something “short” they can hand out at a meeting or e-mail to prospects?  Your reps may believe customers don’t want to read lengthy pieces and would prefer something shorter they can quickly skim. This…

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