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Book review: No Time Marketing

Have you ever tried making a marketing plan, without much success? Maybe you’ve checked out some of the planning tools around? These range from simple templates in Word to massive spreadsheets and questionnaires. But who has time?   Now there’s a great little guide that makes planning your marketing quick and painless… even if you’ve never done…

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Book review: Crafting White Paper 2.0

We all have more to read than we can get to. So how can we expect time-starved B2B execs to read our latest 10-page white paper? We can’t. “Executives know that white papers provide them with valuable information,” writes Jonathan Kantor in his refreshing book Crafting White Paper 2.0. “Unfortunately, the traditional all-text white paper… requires too…

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How to get customers to agree to a case study

How do you find the right customers for a case study, and then secure their approvals? How do you write compelling stories? And repurpose them for maximum ROI? If you’re wondering about any of these questions, an excellent book by seasoned writer Casey Hibbard will set you straight. Hibbard spells out a step-by-step plan for turning…

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