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White Paper World 48: September 27, 2024
Quick tip: Think outside the list This just in: The enshittification of everything What I’m reading: The Canceling of the American Mind 6.5-minute read. 11-minute listen: Quick tip: Think outside the list 2-minute read. In an earlier tip, I described how to write better lists. But sometimes a list isn’t the best approach. Sometimes recasting a…
Read MoreWhite Paper World 47: September 12, 2024
Quick tip: Make every bullet count This just in: How AI will affect writers New episode: White Paper Review on YouTube How to use AI to write white papers [$100 off] 7:30-minute read. 16-minute listen: Quick tip: Make every bullet count 2-minute read. There’s nothing like a set of bullets to make a list…
Read MoreWhite Paper World 46: August 22, 2024
Quick tip: How to write better lists You asked: Do white papers work in B2C? White paper sample: An excellent B2C guide Meet the author: Helen McCrone 9:30 minute read. 17:14 minute listen: Quick tip: How to write better lists 3 minute read. Every white paper includes a list or two. No wonder. They…
Read MoreWhite Paper World 45: August 7, 2024
Quick tip: Don’t go mobile-first for white papers Buyer beware: Would you sign this contract? July book winner: Karl Fort Read in 7 minutes. Listen in 13:39 minutes: Quick tip: Don’t go mobile-first for white papers 2 minute read For years, we’ve heard that everything online should be mobile-first. But I don’t believe this applies…
Read MoreWhite Paper World 44: July 11, 2024
Quick tip: When a promotion works, do more of it This just in: Don’t tell me you’re honest I told you so: B2B prospects are distracted Book Giveaway Extended: What’s your fav science fiction book? 6 minute read. 12 minute listen: Quick tip: When a promotion works, do more of it 1 minute read. And…
Read MoreWhite Paper World 43: June 27, 2024
Quick tip: Use AI to make a Mini-Me This just in: AI took their jobs. Now they get paid to make it sound human What I’m reading: The Three-Body Problem June Book Giveaway: Tell me your favorite SF book Need help with your next white paper? 5 minute read. 7 minute listen: Quick tip: Use…
Read MoreWhite Paper World 42: June 14, 2024
Quick tip: Use AI for tech support Big idea: How to de-position the competition [includes case studies] Just for fun: All the papers of the rainbow 3 minute read. 18:30 minute listen (includes Big Idea): Quick tip: Use AI for tech support 1:15 minute read Do you ever have software headaches? Or some new gadget…
Read MoreWhite Paper World 41: May 9, 2024
Quick tip: Get to the point Fresh content: White papers and… pickleball?! April Book Winner: Alison Bell Ashley Just for fun: How to catch a big wave Listen to the audio of this issue in about 18 minutes: Quick tip: Get to the point 1 minute read. NO ONE IS WAITING ON THE EDGE OF…
Read MoreWhite Paper World 40: April 25, 2024
Shun the TIONs: Part deux Guest tip: Excise the IZEs! Mini-review: The Elements of Technical Writing This just in: Netline 2024 report on B2B content Book Giveaway Extended: I want some more bad advice! Listen to this issue in 8.5 minutes: Shun the TIONs: Part deux My Quick Tip in the last issue advised…
Read MoreWhite Paper World 39: April 12, 2024
Quick tip: Shun the TIONs! Still relevant: My 2014 interview in Huffington Post [with samples] Still irrelevant: Some poor advice on white papers April Book Giveaway: Send me bad advice Listen to this edition (10 minutes total): Quick tip: Shun the TIONs! 2.5 minute read. 3.5 minute listen. I see them all across the nation,…
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