White Paper Research
How white paper writers can use high-priced sources
To be an effective white paper writer, you must find good sources to back up your argument. But what if you locate what seems like a great source, but you can’t afford to access it? What if you find a market study with a price tag of $4,995? Or a promising article you can’t download without subscribing to an…
Read More10 ways to be a good SME
This article from guest contributor Janice King offers a new perspective on how to create high-quality marketing materials by putting together a subject matter expert and a writer. Keep these tips in mind if you provide subject knowledge or share a writer with the engineers and other experts in your company. Have you ever been a SME? As…
Read MoreTips on interviewing executives
So you need to interview someone important for your white paper. They could be the founder of the company or the lead engineer on the project. The point is, executives are busy… and you don’t want to waste their time or sound like a noob when you speak with them. Before you panic, remember that interviewing…
Read MoreHow to record white paper interviews
I always thought I took great notes. After all, I worked for years as a journalist. But the first time I recorded an interview, I was humbled: My notes were all over the place?! Oh, I would catch the speaker’s meaning. And no one ever accused me of misquoting them. But when I compared my notes with…
Read MoreFootnotes or endnotes in a white paper?
You gathered a ton of evidence for your white paper. Now how are you going to present it? You have three possible ways to provide a source in a white paper: a footnote at the bottom of the page an endnote at the end of the document a citation within the regular flow of the…
Read MoreFootnotes for white papers 101
Footnotes are an essential ingredient of a persuasive white paper. It’s not difficult to write down your views. It’s much harder to find compelling evidence to back up those views. Footnotes help your white paper convey more authority than a simple blog post or opinion piece. Footnotes help build your argument and prove that you…
Read MoreWhy we’re using Pinterest for white papers
You see “Pinterest” and you’re about to leave this page. Don’t do it. Pinterest is not just for recipes, crafts, or home decorating. We think Pinterest is the perfect place to show off B2B white papers. That’s why we started our own Pinterest board here. And this post explains what we’re doing, and why. What is Pinterest?…
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