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Top 10 tips for ICO white papers

graphic showing ICO letters over a stylized world

Every new cryptocurrency needs a white paper on how to explain and promote an ICO. So does every new token having an ITO. Industry experts are saying the era of big-money ICOs may be over, so ICO white papers must be better than ever. By this point, I’ve worked on 10 ICO white papers about…

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10 tips on writing bo-o-oring content

Photo of young business person falling asleep during boring slideshow

This guest post from B2B copywriter Steve Maurer turns the normal advice we hear about writing content on its head. We got a good chuckle out of this and we hope you do too. You work in an interesting industry. And you have an amazing product. If other companies buy it, they’ll get a great…

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11 ways to grab attention with a white paper

What are some tips and tricks for grabbing a reader’s attention with a white paper? I recently answered that question on Quora.  There are many things you can do to help get a white paper noticed, ranging from the cover to the structure to how you write the content. Here’s a more detailed answer, expanded…

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16 possible ways to structure a white paper

You’ve probably heard my concept of the three “flavors” of white papers. But within these three, there are many different ways to organize a white paper.  Here are 16 possibilities, which I’ve extracted and expanded with thanks from one of my favorite books, Presenting to Win by Jerry Weissman. Weissman is a former New York…

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How to get great reviews for your white paper

Every white paper gets reviews, often by numerous people. But these reviews aren’t always helpful. To gain an effective review, a white paper writer or sponsor sometimes needs to take reviewers by the hand and give them a little guidance. This article includes five tips, plus a reviewer’s checklist you can download and circulate to your…

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10 tips on writing from Alexander Green

Last fall I had the pleasure of attending the AWAI 2016 Bootcamp in southern Florida. What a fantastic event! What’s not to like about a meet-up of 450 writers in an ocean-side town that has October temperatures reaching almost 90 degrees? And what a powerful opening keynote by Alexander Green who provided many inspiring tips on writing.   If…

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The best of That White Paper Guy in 2016 (for marketers)

2016 was a busy and productive year for all of us at That White Paper Guy. We wrote white papers on everything from self-driving cars to post-surgical infections, getting close to a company total of 250 projects. And we continued to shared lots of tips on how to create successful white papers of your own. This website:…

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The best of That White Paper Guy in 2016 (for writers)

2016 was a busy and productive year for all of us at That White Paper Guy. We wrote white papers on everything from self-driving cars to post-surgical infections, getting close to a company total of 250. And we continued to shared lots of tips on how to create successful white papers of your own. This website: bigger…

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How to handle the 4 types of comments on white papers

Dealing with comments can be challenging. This excellent article from copywriting legend Bob Bly describes how to recognize and handle the different types of comments from clients. Comments on draft white papers fall into one of four categories. This is my view after 37 years as a professional copywriter. During that time, I’ve written white papers and many other…

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