Writing B2B Content

How to repurpose a white paper into a slide deck

Here’s how to repurpose a white paper into a slide deck, part 4 of our ongoing series. See links at the bottom of this post to the other articles in this series. A slide deck makes a good companion to any white paper, since the two are so different.  For example, you can use a slide deck…

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How to repurpose a white paper into blog posts

Here’s how to repurpose a white paper into blog posts, part 3 of our ongoing series. See part 1 on the original white paper. See part 2 on repurposing that as a press release. A set of blog posts can work well with a white paper, as the two forms complement one another nicely. For example, blog posts are a…

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How to repurpose a white paper into a press release

Here’s how to repurpose a white paper as a press release, part 2 of our ongoing series. See part 1 on the original white paper. A press release can be one of the easiest pieces to spin off, once you get familiar with the form. Why bother doing press releases? There are good reasons to publish…

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How to repurpose a white paper into 5 other formats

Want to know how to repurpose a white paper? Reduce, reuse, recycle. That’s a great mantra for stretching our resources and creating less trash.  Did you know you can apply this mantra to your next white paper? The 3 R’s for white papers Creating a white paper takes a big investment of time and resources. Here’s…

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How to get hired to write a white paper

Are you looking for work as a white paper writer? Think about this from your client’s point of view.  Why should they hire you? Your answer can help you create your ideal customer avatar or persona… and land more business. In fact, most white paper clients have to consider three basic trade-offs: Time or money Writing experience or domain knowledge Full-service or text-only Knowing where…

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The best of That White Paper Guy

infographic on 3 flavors of white papers from White Papers For Dummies

Looking for tips and tricks on white papers? Let’s review some of the free resources available from That White Paper Guy.  An infographic, an FAQ about white papers, recommended books, close to 100 easy-to-search articles, our LinkedIn group, and even a crash course in writing B2B content — we’ve got plenty for you to explore. Download our white paper infographic…

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Must copywriters show our faces?

Do white paper copywriters have to do video interviews? Do we have to show our faces to the marketing managers who hire us? Or to the SMEs we interview? Even when we’re working remotely and will never meet in person? I got that question recently from a writer with a pressing reason to ask. Experienced copywriter…

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When NOT to use a white paper

I believe white papers are the most powerful form of content any B2B company can produce. But there are times when using a white paper may not be the best choice to reach an audience.  Whether you’re a white paper copywriter or a B2B marketer, remember that a white paper may not work well in any of these situations:…

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7 habits of highly effective white paper writers

  The 7 Habits of Highly Effective People is an acknowledged self-help masterpiece. Written by Stephen Covey and published in 1989, this book has sold an estimated 25 million copies. And it’s been translated into 38 (?!) languages. These seven habits make a lot of sense to me. And I’ve been thinking about how well Covey’s…

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