
UP YOUR GAME, with a
white paper done right!
Do you need to generate leads?
Nurture prospects through a complex sale?
Stand out in a crowd?
White papers can do that.
And a white paper can work harder and last longer than any other content you publish.
If you do it right.

The White Paper Blog
The latest articles, news and updates.

How to make your white papers succeed

How we analyzed 300 white papers

20 top tips for white paper designers

When clients “ghost” writers: Advice for both sides
B2B marketers: Let’s get to work!
Are you a marketing manager looking for an expert white paper writer?
You’ve come to the right place.
Gordon Graham is an award-winning copywriter who’s worked on 266 white papers for companies like Google, Hyperledger and Verizon… plus many smaller firms with big ideas.
Plus, he “wrote the book” on the subject, White Papers For Dummies, which earned dozens of 5-star reviews on Amazon.
Gordon and his team will be happy to talk about your project with you.
And if Gordon is booked, or he doesn’t know your area, he can refer you to a trusted colleague who knows your field.
Either way, we won’t waste your time. Or your budget.
So when you want to talk about your next white paper, request a quote or e-mail
Gordon@ThatWhitePaperGuy.com
Writers: Get tips on writing white papers
You can find scores of articles on how to write a white paper plus a White Paper FAQ that answers dozens of the most common questions.
For more tips and tactics, subscribe to this site… or get Gordon's book, White Papers For Dummies.
And to learn how to make money writing the 12 most popular forms of B2B content, check out Gordon's Crash Course in B2B Content from the AWAI.
Happy writing!
and team