UP YOUR GAME, with a
white paper done right!

Do you need to generate leads?

Nurture prospects through a complex sale?

Stand out in a crowd?

White papers can do that.

And a white paper can work harder and last longer than any other content you publish.

If you do it right.


The White Paper Blog

The latest articles, news and updates.

photo of Niagara Falls frozen by polar vortex

White papers and… the polar vortex?!

If you live in the Midwest, the Pacific Northwest or Canada, you probably experienced a...
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So you have to write a white paper…

Got a white paper project on your hands? But you're not sure where to begin?...
Bitcoin white paper on sunburst

The most influential white paper in history

What would you say was the most successful white paper ever written? Hint: It turned...

Is it bigger than a breadbox?

Have you ever interviewed a someone who says they have "no metrics" for your case study?...
Male student falling asleep during class at the university

10 tips on writing bo-o-oring content

This guest post from B2B copywriter Steve Maurer turns the normal advice we hear about...

Who do you trust for a white paper source?

White paper writers often ask me, "What makes a good source?" That's a great question...

B2B marketers: Let’s get to work!

Are you a marketing manager looking for an expert white paper writer?

You’ve come to the right place.

I’m an award-winning copywriter who’s worked on 266 white papers for companies like Google, Hyperledger and Verizon… plus many smaller firms with big ideas.

Plus, I “wrote the book” on the subject, White Papers For Dummies, which earned dozens of 5-star reviews on Amazon.

I’ll be happy to talk about your project with you.

And if I’m booked, or I don’t know your area, I can refer you to a trusted colleague who knows your field.

Either way, I won’t waste your time. Or your budget.

So when you want to talk about your next white paper, request a quote or e-mail

Writers: Get tips on writing white papers

You can find scores of articles on how to write a white paper plus a White Paper FAQ that answers dozens of the most common questions.

For more tips and tactics, subscribe to this site… or get my book, White Papers For Dummies.

And to learn how to make money writing the 12 most popular forms of B2B content, check out my Crash Course in B2B Content from the AWAI.

Happy writing!

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