UP YOUR GAME, with a
white paper done right!

Do you need to generate leads?

Nurture prospects through a complex sale?

Stand out in a crowd?

White papers can do that.

And a white paper can work harder and last longer than any other content you publish.

If you do it right.


The White Paper Blog

The latest articles, news and updates.

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8 reasons to hire a white paper writer who knows your industry

Some say that the best white paper writers are generalists who can write about any...
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Marketing Managers: 5 ways to boost content marketing results in the dog days of summer

If you're like many B2B marketing people, not much happens during the dog days of...
Outside writer vs in-house writer

5 good reasons to hire an outside white paper writer

You've come up with a brilliant idea for a white paper. It’s so good, it...
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5 things you must know about translating white papers

  Do you ever prepare a white paper for readers who use a different language?...
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White papers and… the polar vortex?!

If you live in the Midwest, the Pacific Northwest or Canada, you probably experienced a...

B2B marketers: Let’s get to work!

Are you a marketing manager looking for an expert white paper writer?

You’ve come to the right place.

I’m an award-winning copywriter who’s worked on 266 white papers for companies like Google, Hyperledger and Verizon… plus many smaller firms with big ideas.

Plus, I “wrote the book” on the subject, White Papers For Dummies, which earned dozens of 5-star reviews on Amazon.

I’ll be happy to talk about your project with you.

And if I’m booked, or I don’t know your area, I can refer you to a trusted colleague who knows your field.

Either way, I won’t waste your time. Or your budget.

So when you want to talk about your next white paper, request a quote or e-mail

Writers: Get tips on writing white papers

You can find scores of articles on how to write a white paper plus a White Paper FAQ that answers dozens of the most common questions.

For more tips and tactics, subscribe to this site… or get my book, White Papers For Dummies.

And to learn how to make money writing the 12 most popular forms of B2B content, check out my Crash Course in B2B Content from the AWAI.

Happy writing!

Up your white paper game with the latest tips

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See whitepaper tips and tactics

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