Skip to content

Infographic: How to write a killer case study

We recently came across a cool infographic on case studies from B2B copywriter Sandra Jean-Louis.
It sums up so many great tips that we asked Sandra if she’d be willing to share it here. 


Few types of marketing collateral can compete with customer case studies

That’s because they use storytelling to relate the customer’s experience; they highlight a marketer’s unique differentiators in a compact form; and they’re a small investment that can pay dividends for years.

Yet, there aren’t many resources for developing these power-packed documents.

After taking Casey Hibbard’s course (a must if you’re serious about learning to write case studies), I looked around for a cheat sheet or checklist I could post to my wall for reference.

My search only turned up more courses and blog posts.

That’s when I decided to create a visual summary of the key steps to creating a case study.

I’ve received a lot of positive feedback from other writers and marketers who say this infographic is easy to follow and packs a punch.

Here it is. Feel free to use it to stay on track and avoid common mistakes.

thumbnail of case study infographic

Click on the graphic to download the full-size PDF.

And if you have any further tips that help you create great case studies, please leave us a comment below.

If you liked this post...

wooden-breadbox-with-numbers

Is it bigger than a breadbox?

Have you ever interviewed a someone who says they have "no metrics" for your case study?...
Why are case studies so powerful?

Why are case studies so powerful?

Case studies, customer stories, application articles, success stories... Whatever you call them, an extended testimonial...
How many case studies are "enough"?

How many case studies are "enough"?

Marketing people often wonder how many case studies their company should publish. How many case...

Leave a Comment