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5 tips on writing better bullets

photo of a row of bullets

Most white paper writers use bulleted lists to break up long chunks of text. But are your lists as effective as they could be? Here are five tips to help make every bullet count. Better bullets tip #1: Order bullets for quick scanning “Copywriters write numbered or bulleted lists in order of importance. The first…

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White Paper FAQ (Frequently Asked Questions)

When I first started writing white papers 25 years ago, I looked all over for a FAQ. When I couldn’t find one, I decided to write one myself.   Over the years, I’ve kept adding to it, until today when it covers 36 questions. This is undoubtedly the most detailed, most thorough FAQ on white papers…

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This Just In: NetLine 2022 State of B2B Content Consumption

Netline 2022 B2B Content Consumption report

Just out in April 2022, the sixth annual report from NetLine is a whopping 65 pages. As you may know, NetLine is a B2B IT content syndication service owned by Informa PLC. Based in London, Informa is a sprawling company that runs publications, sponsors events, and does research. The same company now owns the Content…

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White Paper World, July 2022

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A newsletter for B2B writers and marketers keen to learn more about white papers Issue 6 • July 2022 Fresh content: White papers and… backgammon?! Quick tip: My secret weapon for “writing” white papers What I’m reading: Another fine book by Bob Bly Just for fun: Amaaazing dinosaurs Fresh content: White papers and… backgammon?! Believe…

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White Paper World back issues

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Here’s where you can find all the back issues of the White Paper World newsletter. August 2022 Coming soon! To make sure you don’t miss a single issue, subscribe here: www.thatwhitepaperguy.com/subscribe   July 2022 Fresh content: White papers and… backgammon?! Quick tip: My secret weapon for “writing” white papers What I’m reading: Another fine book…

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White papers and… backgammon?!

backgammon board and white paper

Yes, playing backgammon is a lot like doing a white paper.  If you don’t know what backgammon is, see the intro below. If you already know the history of backgammon, skip down to “6 similarities between backgammon and white papers.”    Intro: What is backgammon? Backgammon is an ancient game that dates back at least…

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White Paper World, June 2, 2022

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A newsletter for B2B writers and marketers keen to know more about white papers Issue 4 • June 2, 2022 Fresh content: How is creating a white paper like baking a blueberry pie? Quick tip: Don’t make your readers do this! This just in: A new metaphor for mashups? Fresh content: How is creating a white paper like…

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White papers and… baking a blueberry pie?!

blueberry pie with white paper

Believe it or not, creating a great white paper is a lot like making a blueberry pie. Think about all the significant items you need to make a scrumptious pie. It all begins with a good recipe, so you know what to put in (and what to leave out), in all the right proportions. Then…

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How to pick the perfect flavor for your next white paper

cover How to Pick the Prefect Flavor for Your Next White Paper

How many flavors of white papers are there? Most “white paper experts” list 8 or 10 types of white papers. When I first started in white papers, I used to agree. But after working on of these documents, I’ve made a startling discovery. There are really only three main flavors of white paper. That’s right:…

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White Papers For Dummies: Here’s what people are saying

The reviews are in, and they’re glowing! White Papers For Dummies is being called “a must-read… an invaluable resource… a real treasure… priceless… terrific… “Outstanding… comprehensive… fantastic… the best book of its kind… highly recommended… required reading… absolutely phenomenal… ridiculously good value… everything you ever wanted to know… excellent in every way.”   Plus this…

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