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-Quick tip: How to use tables in your content

What is a table?

We all know a table when we see it. but how would you define it?

I’d say a table is a set of data organized by vertical columns and horizontal rows.

When to use a table

 

How to write an effective table

 

Some sample tables done in Word

P.S. In case you’re interested, I make all the tables in this article for my website with a WordPress plug-in called TablePress.

It’s a great piece of shareware I’m happy to recommend. If you need to make tables for your WordPress site, try it.

How to show your designer you want a table

All designers will recognize a table when they see it.

I’ve never had a designer turn a table into text, or flatten the whole thing down by removing the rows.

They may sigh or gripe a bit, because formatting a table makes more work for them. But once they set the standard for one table in your paper, all the other tables should follow the same format.

It’s up to them to make it look good and be easy to scan.

They may choose to use rules between every row. They may choose to use colors or tints on alternating rows.

guiding principles are whenever you have a lot of words describing the characteristics of a certain product, consider a table

whenever you want to compare and contrast 2 or more items according to various criteria

look up the principles of a table in Chicago–A Manual for Writers

go from the smallest, 2 columns on a full page

to 2X2

to 2 X 3 or 4

to a full page with numerous columns

show examples from white papers of each one

 

use some of the screenshots in March 2024

 


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About Gordon Graham

Worked on 328 white papers for clients from Silicon Valley to Switzerland, on everything from choosing enterprise software to designing virtual worlds for kids, for clients from tiny startups to 3M, Google, and Verizon. Wrote White Papers for Dummies which earned 60+ 5-star ratings on Amazon. Won 16 awards from the Society for Technical Communication. Named AWAI 2019 Copywriter of the Year.

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