Skip to content
read a white paper out loud

Quick tip: Read your draft to your SMEs

Did you ever work with a SME who kept putting off reviewing a white paper draft?

Maybe English wasn’t their first language.

Or maybe they weren’t sure how to express their comments on your draft.

But they were too embarrassed to admit it.

Here’s a smart way around that:

1. Schedule a meeting or Zoom, and read the draft out loud to them.

This works best with a group of three or four reviewers max.

2. Invite everyone to interrupt if they have any questions, if they disagree with anything you just read, or if they can’t understand something.

3. Listen carefully, don’t get defensive, and attempt to resolve each comment. At least ask around the table if anyone else has the same view.

4. Try to re-word any troublesome sentences on the fly and get everyone’s okay.

This reading-out-loud approach can feel like slow-going.

But it’s really a win-win:

  • You get your comments
  • Everyone feels like you listened to them
  • Some reviewers gain more confidence
  • You come away with a corrected draft

This simple trick can save days or weeks of review time or get a white paper that’s stuck in reviews moving again.

 


For more quick tips like this, get my free newsletter.

 

About Gordon Graham

Worked on 323 white papers for clients from Silicon Valley to Switzerland, on everything from choosing enterprise software to designing virtual worlds for kids, for clients from tiny startups to 3M, Google, and Verizon. Wrote White Papers for Dummies which earned 60+ 5-star ratings on Amazon. Won 16 awards from the Society for Technical Communication. Named AWAI 2019 Copywriter of the Year.

If you liked this post...

an aardvark, a popular mascot for companies that want to game alphabetical listings

Quick tip: Think outside the list

In an earlier tip, I described how to write better lists. But sometimes a list...
photo of a row of bullets

Quick tip: Make every bullet count

There's nothing like a set of bullets to make a list easy to scan. But...
one draft too short, one just right

Quick tip: Fix a draft white paper that’s too short

So you've written a draft white paper, but it's way too short. Now your reviewers...

Leave a Comment