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baby in bathwater

Quick Tip: With AI, tackle your most significant tasks first

Just because you CAN do something with AI doesn’t mean you SHOULD.

Don’t throw out the baby with the bathwater.

Don’t get rid of a perfectly fine workflow just to save a few bucks.

For example, people proclaim they now use AI to generate their own graphics so they’ve stopped buying stock photos.

Is that really a big deal for your business?

I routinely buy stock photos from (not an affiliate link) for $2 or $3 each.

So two or three stock photos for a blog post like this cost me less than $10.

That means if you use AI to generate your own photos, you can save $10 per post.

Now say you do three posts a week. That’s 150 posts a year.

If you save $10 per post, that adds up to an annual savings of $1,500.

That’s not a game-changer. In fact, that’s probably less than a year’s worth of your Monday morning runs to Starbucks.

This is not 10Xing your output

This is playing around with AI. And that’s fine.

But don’t call it “saving a fortune on over-priced stock photos.”

Tip: Brainstorm many possible use cases for AI, then tackle the most important ones first.

5 blog posts to make a white paper

Here’s a more strategic example

What about generating five ideas for blog posts you can then compile to create a white paper?

How about outlining all five posts?

And then generating a first draft of all five?

What about polishing all five posts, and finally assembling them all into a white paper?

That sounds like a week’s work, you say.

How about using AI to do all that in half a day?

Check out the table to see how.

Editorial TaskNo AIWith AI
Brainstorming 5 posts1 hour10 minutes
Outlining 5 posts2 hours10 minutes
Drafting 5 posts10 to 40 hours30 minutes
Polishing 5 posts5 hours1 hour
Compiling 5 posts into white paper2 hours10 minutes
Total time20 to 50 hours2 hours

And this is not some pipe dream.

This is what people are doing today with AI.

The point is clear. The smart move is to use AI where it pays off big-time.

Forget the nickel-and-dime stuff.

Use AI to 10X your productivity where it really counts.


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About Gordon Graham

Worked on 320+ white papers for clients from Silicon Valley to Switzerland, on everything from choosing enterprise software to designing virtual worlds for kids, for clients from tiny startups to 3M, Google, and Verizon. Wrote White Papers for Dummies which earned 60+ 5-star ratings on Amazon. Won 16 awards from the Society for Technical Communication. Named AWAI 2019 Copywriter of the Year.

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