Skip to content

Posts Tagged ‘B2B copywriters’

8 reasons to hire a white paper writer who knows your industry

Some say that the best white paper writers are generalists who can write about any topic under the sun. They’ll tell you they can sift through what’s important and what’s not and then explain things in a reader-friendly way. That White Paper Guy (Gordon Graham) is a generalist who has written on dozens of topics.…

Read More

The #1 mistake B2B copywriters make

What’s the #1 mistake B2B copywriters make? How can they avoid this mistake or fix it? We asked eight accomplished copywriters these questions.  Here’s what they told us. Mistake #1: Not learning the craft “A common mistake? Hanging out their shingles too soon,” says Gordon Graham, also known as That White Paper Guy. “Lots of beginners…

Read More