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George Carlin is the last person you’d expect to have anything to say about white papers. The trail-blazing American comic was better known for his profane and cutting social criticism.  But I’ve discovered a strong link between one of the comic’s lifelong preoccupations and B2B content writing. Who was George Carlin? Any Baby Boomer likely…

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Have you ever worked as a copywriter? Then, as a copywriter, you understand more about marketing than writers from any other career path. And you’ve probably got some wonderful skills. So why not cash in on the biggest writing boom in years: B2B content? What is B2B content? As you know, B2B content includes blog posts, case…

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