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White papers and… George Carlin?

George Carlin is the last person you’d expect to have anything to say about white papers. The trail-blazing American comic was better known for his profane and cutting social criticism.  But I’ve discovered a strong link between one of the comic’s lifelong preoccupations and B2B content writing. Who was George Carlin? Any Baby Boomer likely…

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Moving from copywriter to B2B content writer

Have you ever worked as a copywriter? Then, as a copywriter, you understand more about marketing than writers from any other career path. And you’ve probably got some wonderful skills. So why not cash in on the biggest writing boom in years: B2B content? What is B2B content? As you know, B2B content includes blog posts, case…

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Copywriters, consider writing B2B content

Sailboat in an ocean of blood

Are you a copywriter having trouble finding enough high-paying work? You may be looking in the wrong place. In some markets, competition is so fierce you can feel like you’re fighting with sharks for scraps. A pack of hungry writers circle and pounce on every project, bidding low and promising the impossible. Get out of the red…

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