Posts Tagged ‘failed white paper’
6 reasons white papers fail: data and stories
Not every white paper that’s started ever gets finished. In fact, my data shows 1 in 6 white papers fail. At That White Paper Guy, I recently analyzed 300 of my white paper projects going back to 1997. I was shocked to discover that 50 of these white papers—1 in 6—were abandoned and never published. …
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