Posts Tagged ‘repurpose a white paper’
How to repurpose a white paper by creating a landing page
Here’s the final part of my series on how to repurpose your white paper. You can see the earlier parts here: Part 1 on the original white paper Part 2 on repurposing as a press release Part 3 on repurposing as a set of blog posts Part 4 on repurposing as a slide deck I…
Read MoreHow to repurpose a white paper into a slide deck
Here’s how to repurpose a white paper into a slide deck. This is part 4 of our ongoing series. For other posts in this series, see the links at the bottom of this post. A slide deck makes a good companion to any white paper, since the two are so different. For example, you can use…
Read MoreHow to repurpose a white paper into a press release
Here’s how to repurpose a white paper as a press release, part 2 of our ongoing series. See part 1 on the original white paper. A press release can be one of the easiest pieces to spin off, once you get familiar with the form. Why bother doing press releases? There are many good reasons to…
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