Posts Tagged ‘video’
6 reasons why video will never replace white papers
Surveys show that about 2 out of 3 B2B vendors use white papers. This number has stayed at the same level for the last 10 years. Clearly, white papers work. But even though I write white papers, I don’t claim that every last B2B company in the world should use them. There are some companies that just…
Read MoreVideo and slide-share white papers: Do they work?
A colleague and I recently put together a talk on white papers done as videos and slide shows. Apryl Parcher is a white paper writer and social media expert from WhitePaperResults.com. Apryl and I wanted to respond to the new formats for white papers we’ve seen cropping up, especially videos and slide shows. We present a few…
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