Skip to content

6 reasons why video will never replace white papers

Surveys show that about 2 out of 3 B2B vendors use white papers. This number has stayed at the same level for the last 10 years. Clearly, white papers work. But even though I write white papers, I don’t claim that every last B2B company in the world should use them. There are some companies that just…

Read More

Why you should include video in your next white paper

There is a good reason to include video in your next white paper. Your white paper reader is changing. Today’s decision-makers are pressed for time and attention. Like all of us, they’re distracted by social media, e-mail, workday interruptions, and way too much content coming their way. They also face meetings, reports to write, decisions to make. The result is…

Read More

Video and slide-share white papers: Do they work?

A colleague and I recently put together a talk on white papers done as videos and slide shows. Apryl Parcher is a white paper writer and social media expert from Apryl and I wanted to respond to the new formats for white papers we’ve seen cropping up, especially videos and slide shows. We present a few…

Read More