Welcome to our library of 100+ white paper articles

We’ve been publishing tips on how to write white papers ever since 2005.

This page shows all 100+ of these articles, arranged by topic from “Getting started” to “White papers of the future.”

We believe this is the web’s most complete library of articles about white papers. And we add a new article every couple of weeks.

How to search this library

Are you a B2B marketing manager looking for advice on how to promote a white paper?
—see White paper promotions

Are you a B2B copywriter looking for tips on how to write a white paper?
—see White paper writing

To search for any term, press Ctrl+F in your Windows web browser (⌘+F on a Mac) and type in your search term.

 


Click on any topic to see the related articles:

Getting started with white papers

White paper planning

White paper research

White paper writing

White paper design

White paper promotions

White paper project management

White Papers For Dummies extras

Tips on case studies

Book reviews


Getting started with white papers

Taking the big leap to do your first white paper? These articles will help you put your best foot forward!

photo of businessman jumping a chasm between two rocks


More on getting started with white papers


White paper planning

How to engineer your white paper for success from the start. Don’t jump in and start writing; plan first!

Special 6-part series:
How to repurpose a white paper

  1. How to repurpose a white paper
  2. From white paper to… press release
  3. From white paper to… blog posts
  4. From white paper to… slide deck
  5. From white paper to… tweets
  6. From white paper to… landing page

Special 4-part series: How to structure a problem/solution white paper

  1. Frame your white paper around a nasty problem
  2. Demolish the competition
  3. Recommend a generic solution
  4. Include a buyer’s guide


White paper research

How to find, evaluate, and cite good sources that help build a strong argument in a white paper.


White paper writing

All done with your planning and research?

Here’s a big group of tips and strategies on how to write an effective white paper.

Our special 6-part series on repurposing

  1. How to repurpose a white paper
  2. From white paper to…blog posts
  3. From white paper to…landing page
  4. From white paper to…press release
  5. From white paper to…slide deck
  6. From white paper to… tweets


White paper design

After you write your white paper, make sure it’s easy to read. Here are some tips for white paper designers.


White paper promotions

For best results, your white paper must be promoted far and wide, using all the appropriate channels where your prospects may find it.


White paper project management

White papers are big, complex projects that involve many people. Here are some tips and best practices to help keep them on track.


White papers of the future

White papers have existed for more than 100 years, and they’re still going strong.

But what might the future hold? What might white papers turn into for the next generation?


White Papers for Dummies Extras

There’s some bonus content to supplement my book, White Papers For Dummies. The fastest way to get all the extras is to go to this page: White Papers For Dummies Extras

Or you can click to any individual extra here:

  1. How to Work with a Researcher when Writing a White Paper
  2. Incorporate New Media into White Papers
  3. Managing Your Computer Documents during the Writing Process
  4. Using Innovative Software to Enhance the Writing Process
  5. Jazzing Up the Appearance of a White Paper
  6. Promoting a White Paper for Maximum Impact
  7. Defining the Three Main Types of White Papers
  8. White Papers For Dummies Cheat Sheet


Writing B2B content

Many different types of content go into B2B marketing. Here are some tips and strategies on writing these, and on building a copywriting business.

Our special 6-part series on repurposing

  1. How to repurpose a white paper
  2. From white paper to… press release
  3. From white paper to… blog posts
  4. From white paper to… slide deck
  5. From white paper to… landing page
  6. From white paper to… tweets


Tips on case studies

Case studies are extended testimonials from an actual B2B customers. Case studies can be very powerful when they’re done right; here are some tips to help.


Book reviews

Here are some hand-picked books on writing and marketing that I highly recommend.

 


To web editors and online publishers

Would you like to use any of these articles? I’m happy to share them with you.

Just let me know by e-mailing me at gordon@thatwhitepaperguy.com.
And please include the following blurb at the end of the article:

“That White Paper Guy” is Gordon Graham, an award-winning B2B copywriter and author of “White Papers For Dummies.” For more tips and resources on white papers, visit www.thatwhitepaperguy.com.

All my content on this site is protected by international copyright laws, and all my rights are reserved. Please don’t steal; just ask.