That White Paper Guy’s Fees

How much does a white paper cost?

According to the biggest industry survey ever taken, it costs $5,000 to $7,000 to hire an experienced white paper writer.¹

Sure, you can find a writer for less. But can you afford to gamble on an unproven beginner?

Consider what a truly effective white paper can do:

  • Generate lots of high-quality leads
  • Create buzz around your product or service
  • Land million$ in $ales

Long after the bills are paid and forgotten, an effective white paper will still be working hard for you.

That’s why hiring a seasoned pro to help with your white paper is a smart investment.

Why not make 2018 the year you “up your game” with white papers that really get results?

photo of numbers 2018 in front of sunrise with person forming the 1

Benefit from my experience

After working on 266 white papers since 1997, I’ve learned how to plan, create and market highly compelling white papers.

And I “wrote the book” on the subject, White Papers For Dummies, which earned dozens of 5-star reviews on Amazon.

People call me “the reigning guru of white papers”² and even “the top white paper expert in the world.”³

You can benefit from my experience by hiring me to:

  • Develop a detailed plan for your white paper
  • Write content that stands out from the noise
  • Advise you on white paper promotions

In all these ways, I can be “that white paper guy” who makes sure your next white paper get results.

Click on any service for more details:

 


Planning a successful white paper

Everything starts with a plan, and I never do a white paper without one. The process I’ve developed is so powerful, it’s a required first step for all my clients.

Fee: $975

Deliverables: A detailed plan, covering everything you need to give your white paper a solid foundation:

  • Your business goals(s)
  • Your target audience(s)
  • The perfect flavor, either a backgrounder, numbered list or problem/solution
  • The recommended call to action
  • Your target keywords and search terms
  • An official list of reviewers
  • Likely sources for further research
  • A high-level overview of the content
  • Recommended design guidelines
  • realistic schedule to complete the project
  • My firm quote to complete the project

With your white paper plan in hand, you are free to hire me, work with an experienced writer I suggest, look for another writer who knows your space, or use your in-house resources to create your white paper.

Turnaround: Now booking
Terms: Payable in advance before I start
Guarantee: Your satisfaction is guaranteed.
To discuss planning your next white paper, call me at (705) 842-2428 Eastern or drop me an e-mail.

 

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Creating a compelling white paper

You’re in good hands with my proven process for creating successful white papers. That approach has been field-proven on 266 white papers for clients from 3M, Google, and Verizon, plus many smaller firms with big ideas.

Fee: Depends on complexity, research, and deadline, generally $5,500 to $7,500 plus $975 for planning

Deliverables:

  • Draft Executive Summary for comments
  • Top-quality text with tables, pull quotes and footnotes
  • Business-quality graphics
  • Business-quality page design in Word
  • Reviewer’s checklist to keep reviewers on track
  • Revisions to incorporate comments (generally 2)
  • Complete bundle of sources you can spot-check
  • Design tips for your designer OR
  • Design option available for an added fee
  • Promotion checklist of 18 must-do tactics to get the word out

Turnaround: Now booking
Terms: 1/3 payable in advance, 1/3 on delivery of first draft, 1/3 on delivery of final draft
Guarantee: Your satisfaction is guaranteed.

To discuss writing your next white paper, call me at (705) 842-2428 Eastern or drop me an e-mail.

 

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Repurposing your existing white paper

We can repurpose your white paper to publish the same insights in new formats, engage new audiences, and stretch your marketing budget.

Formats available:

  • Press release: industry-standard press release $300; sent by newswire for added fee, if desired
  • Blog posts: 3 to 7 post series, text extracted and compressed from white paper, $250 each
  • Slide deck: 12 to 15 slides with essential text, stock photos and speaker’s notes, to match your slide template, $100 per slide
  • Infographic: professionally designed PDF suitable for printing, call to discuss, roughly $1,500
  • Audio version: professionally voiced white paper, call to discuss, roughly $2,000 depending on length, script revisions extra

Note that our repurposing does not include any further research or rewriting. We use only what’s in your original white paper.

We reserve the right to decline to repurpose a white paper that we believe lacks adequate facts and logic.

In this case, please consider our revision service described below.

Turnaround: Now booking
Terms: 50% payable in advance, 50% on final delivery
Guarantee: Your satisfaction is guaranteed.

To discuss me repurposing your next white paper, call me at (705) 842-2428 Eastern or drop me an e-mail.

 

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Revising your draft white paper

So you drafted a white paper, but you’re not quite happy with it yet?

Most white paper writer won’t touch someone else’s draft. But I’ve helped many clients finish their draft white papers.

I start by analyzing what’s there, and then suggesting how it could be stronger.

Fee: $500 for a White Paper Checkup, which includes my firm quote for implementing all my suggestions (generally $2,000 to $3,000)

Deliverables: A multi-page report that includes:

  • My first impressions as a typical reader
  • How many of the 12 top problems I found
  • A readability analysis
  • My best recommendations for boosting your paper’s effectiveness
  • My firm quote for finishing your white paper

With this analysis in hand, you are free to hire me, look for another writer, or use in-house resources to finish up your white paper.

Turnaround: Now booking
Terms: Payable in advance before I start
Guarantee: Your satisfaction is guaranteed.

To discuss me revising your next white paper, call me at (705) 842-2428 Eastern or drop me an e-mail.

 

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Writing powerful case studies

Nothing is as powerful as an extended testimonial from a happy customer. I’ve written hundreds of case studies for clients like Autodesk, Google, Intuit and many more.

Just point me at your client, and you’ll get top-notch, magazine-quality stories with little effort from your team, and an ultra-light footprint on your client’s time.

Fees: $1,200 each (800 to 1,200 words) plus $300 for researching each new product or service; discount for bundles of 2 or more on the same product or service

Deliverables:

  • Brief MP3 of best sound bites from client
  • Magazine-quality story in the customer’s words
  • Quick summary of the story
  • Revisions to incorporate your comments (generally 2 drafts)

Approvals: You handle client approvals, we incorporate all comments
Graphic design option: Professional design available for an added fee
Turnaround: Now booking
Terms: For new clients, 50% payable in advance, 50% on final delivery
Guarantee: Your satisfaction is guaranteed.

To discuss your case study requirements, call me at (705) 842-2428 Eastern or drop me an e-mail.

 

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Sources

1: White Paper Writer Industry Report, March 2007
2: Author Peter Bowerman, July 2013
3: American Writers and Artists Institute, May 2012