{"id":29,"date":"2024-03-12T00:00:37","date_gmt":"2024-03-12T04:00:37","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?page_id=29"},"modified":"2024-03-12T07:37:58","modified_gmt":"2024-03-12T11:37:58","slug":"my-story","status":"publish","type":"page","link":"https:\/\/thatwhitepaperguy.com\/my-story\/","title":{"rendered":"About That White Paper Guy"},"content":{"rendered":"\r\n<h2>Hi, I&#8217;m Gordon Graham aka That White Paper Guy.<\/h2>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-17980 alignleft\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2024\/03\/GG-round-300x300.png\" alt=\"Gordon Graham, That White Paper Guy\" width=\"300\" height=\"300\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2024\/03\/GG-round-300x300.png 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2024\/03\/GG-round-150x150.png 150w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2024\/03\/GG-round-768x768.png 768w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2024\/03\/GG-round-24x24.png 24w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2024\/03\/GG-round-48x48.png 48w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2024\/03\/GG-round-96x96.png 96w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2024\/03\/GG-round.png 850w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\r\n<h3>I&#8217;m an award-winning writer who worked on hundreds of B2B white papers.<\/h3>\r\n<p><strong>I&#8217;ve written for household names like 3M, Epson, Google, and Verizon\u2026 <\/strong>plus many\u00a0smaller companies with big ideas.<\/p>\r\n<p>I got my start in journalism, writing for print newspapers and magazines.<\/p>\r\n<p>I also wrote dozens of technical manuals and edited non-fiction textbooks.<\/p>\r\n<p>And when the web was very young, I glimpsed something exciting. So I \u00a0jumped in, doing my first website in 1987.<\/p>\r\n<p>Here&#8217;s my story in brief.\u00a0<\/p>\r\n<h3>\u00a0<\/h3>\r\n<h3><strong>My work credentials<\/strong><\/h3>\r\n<ul>\r\n<li>Worked on 320 white papers since 1997<\/li>\r\n<li>Wrote scores of case studies for companies including <strong>Google\u00a0<\/strong>and\u00a0<strong>Intuit<\/strong><\/li>\r\n<li>Did 1,000 magazine articles for everyone from accountants to woodworkers<\/li>\r\n<li>Edited the leading newsletter for software executives, <em>SoftwareCEO.com<\/em><\/li>\r\n<li>Wrote dozens of technical manuals on software and hardware<\/li>\r\n<li>Taught technical and marketing writing at two universities<\/li>\r\n<li>Gave 100+ workshops and webinars on professional writing<\/li>\r\n<li>Delivered in-house training to firms like <strong>Cisco<\/strong>, <strong>Ericsson<\/strong>, and <strong>Sprint<\/strong><\/li>\r\n<\/ul>\r\n<h3>My awards and accolades<\/h3>\r\n<ul>\r\n<li>Called &#8220;the world&#8217;s top white paper expert&#8221; by B2B expert <a href=\"http:\/\/www.steveslaunwhite.com\/\" rel=\"noopener\">Steve Slaunwhite<\/a><\/li>\r\n<li>Called\u00a0&#8220;the reigning guru of white papers&#8221; by author\u00a0<a href=\"http:\/\/www.wellfedwriter.com\/blog\/why-arent-you-b2b-writers-doing-more-of-these-lucrative-projects\/\" rel=\"noopener\">Peter Bowerman<\/a><\/li>\r\n<li><a title=\"White Papers For Dummies\" href=\"https:\/\/www.amazon.com\/gp\/product\/1118496922\/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1118496922&amp;linkCode=as2&amp;tag=thwhpagu-20\" target=\"_blank\" rel=\"noopener\"><em>White Papers For Dummies<\/em><\/a> earned 60+ 5-star reviews on Amazon<\/li>\r\n<li>Won 14 awards from the <strong>Society for Technical Communication<\/strong> (STC)<\/li>\r\n<li>Named <strong>AWAI 2019 Copywriter of the Year<\/strong><\/li>\r\n<\/ul>\r\n<h3><strong>My journey from startup to acquisition<\/strong><\/h3>\r\n<p>Unlike most writers, I know first-hand the pressures of being a B2B marketing manager.<\/p>\r\n<p>I served as\u00a0VP Marketing for a successful software startup; in three years, I helped grow revenues from $250,000 to $14 million.<\/p>\r\n<p>Using white papers helped us &#8220;eat the lunch&#8221; of much larger competitors.<\/p>\r\n<p>Then I helped write the business plan and make the slide deck we used to sell the company at a good valuation.<\/p>\r\n<p>Not many writers have been through that whole cycle from startup to acquisition.<\/p>\r\n<h3><strong>My passion for excellence<\/strong><\/h3>\r\n<p>With all the noise in the market, it&#8217;s not good enough for a white paper to be &#8220;okay.&#8221;<\/p>\r\n<p>To get noticed,<strong>\u00a0your white paper has to be great.<\/strong><\/p>\r\n<p>But most white papers are not nearly as engaging or persuasive as they could be. I think that&#8217;s a shame.<\/p>\r\n<p>For 25 years, I&#8217;ve helped B2B companies turn that around.<\/p>\r\n<p>I&#8217;ve done research,\u00a0written a stream of articles, published\u00a0<a title=\"White Papers For Dummies\" href=\"https:\/\/www.amazon.com\/gp\/product\/1118496922\/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1118496922&amp;linkCode=as2&amp;tag=thwhpagu-20\" target=\"_blank\" rel=\"noopener\">the leading book<\/a> on the subject, and made scores of presentations to creative professionals on how to make white papers better.<\/p>\r\n<h3><strong>My fresh challenge<\/strong><\/h3>\r\n<p>These days, I&#8217;m moving on to a fresh challenge: Building tools, templates, and training to package my knowledge.<\/p>\r\n<p>And I&#8217;m always thinking of how to work with today&#8217;s AI to create white papers faster and easier than ever.\u00a0<\/p>\r\n<p>I&#8217;m still doing <a href=\"https:\/\/thatwhitepaperguy.com\/plan-before-you-write\/\" target=\"_blank\" rel=\"noopener\">white paper planning<\/a> and <a href=\"https:\/\/thatwhitepaperguy.com\/white-paper-revisions\" target=\"_blank\" rel=\"noopener\">revising drafts<\/a> where I can quickly add a lot of value.<\/p>\r\n<p>If you think I can help with your project, e-mail me at <strong>Gordon at ThatWhitePaperGuy.com<\/strong><\/p>\r\n<p>I&#8217;ll get back to you as soon as I can.<\/p>\r\n<p>Let&#8217;s keep on making great white papers!<\/p>\r\n<p>&nbsp;<\/p>\r\n<hr \/>\r\n<h2 style=\"text-align: center;\">That White Paper Guy, as seen in<\/h2>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-16106\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/CNBC-logo-300x241.jpg\" alt=\"CNBC logo\" width=\"150\" height=\"121\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/CNBC-logo-300x241.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/CNBC-logo-1024x823.jpg 1024w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/CNBC-logo-768x617.jpg 768w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/CNBC-logo.jpg 1408w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>\u00a0 \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-16107\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/consulting-success-logo-300x95.jpg\" alt=\"Consulting Success logo\" width=\"202\" height=\"64\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/consulting-success-logo-300x95.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/consulting-success-logo.jpg 520w\" sizes=\"(max-width: 202px) 100vw, 202px\" \/> \u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-16108\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/content-marketing-institute-300x156.jpg\" alt=\"Content Marketing Institute logo\" width=\"250\" height=\"130\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/content-marketing-institute-300x156.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/content-marketing-institute.jpg 736w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-16109\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/duct-tape-marketing-logo-300x104.jpg\" alt=\"duct tape marketing logo\" width=\"250\" height=\"88\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/duct-tape-marketing-logo-300x104.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/duct-tape-marketing-logo-768x266.jpg 768w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-16110\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/high-income-business-writing-logo-300x75.jpg\" alt=\"high income business writing logo\" width=\"320\" height=\"80\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/high-income-business-writing-logo-300x75.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/high-income-business-writing-logo-768x192.jpg 768w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/high-income-business-writing-logo.jpg 856w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-17984\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2024\/03\/huffington-post-logo-610x125-1-300x61.png\" alt=\"logo of the Huffington Post online newspaper\" width=\"300\" height=\"61\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2024\/03\/huffington-post-logo-610x125-1-300x61.png 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2024\/03\/huffington-post-logo-610x125-1.png 610w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16111\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/SoftwareCEO-logo-300x103.jpg\" alt=\"SoftwareCEO logo\" width=\"300\" height=\"103\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/SoftwareCEO-logo-300x103.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/SoftwareCEO-logo.jpg 508w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\r\n<p>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"add-border alignnone wp-image-16112 \" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/the-well-fed-writer-logo-300x72.jpg\" alt=\"the well-fed writer logo\" width=\"250\" height=\"60\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/the-well-fed-writer-logo-300x72.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/the-well-fed-writer-logo-1024x247.jpg 1024w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/the-well-fed-writer-logo-768x186.jpg 768w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/04\/the-well-fed-writer-logo.jpg 1126w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<hr \/>\r\n<p>&nbsp;<\/p>\r\n\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Hi, I&#8217;m Gordon Graham aka That White Paper Guy. I&#8217;m an award-winning writer who worked on hundreds of B2B white papers. I&#8217;ve written for household names like 3M, Epson, Google, and Verizon\u2026 plus many\u00a0smaller companies with big ideas. I got my start in journalism, writing for print newspapers and magazines. I also wrote dozens of&hellip;<\/p>\n","protected":false},"author":24,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>About That White Paper Guy - That White Paper Guy<\/title>\n<meta name=\"description\" content=\"I\u2019m a seasoned white paper writer who\u2019s done hundreds of B2B content projects. I\u2019ve written for leading firms like Google, IBM, and Verizon\u2026 plus many\u00a0smaller companies with big ideas. 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