{"id":87,"date":"2020-11-01T16:54:55","date_gmt":"2020-11-01T21:54:55","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?page_id=87"},"modified":"2022-01-27T17:49:18","modified_gmt":"2022-01-27T22:49:18","slug":"that-white-paper-guy-fees","status":"publish","type":"page","link":"https:\/\/thatwhitepaperguy.com\/that-white-paper-guy-fees\/","title":{"rendered":"That White Paper Guy&#8217;s Fees"},"content":{"rendered":"\r\n<h2>How much does a white paper cost?<\/h2>\r\n<h3>Long after the bill is paid, a good white paper will still be working hard for you.<\/h3>\r\n<p><strong>Consider what a good white paper can do:<\/strong><\/p>\r\n<ul>\r\n<li>Generate lots of\u00a0<strong>high-quality leads<\/strong><\/li>\r\n<li><strong>Create buzz<\/strong>\u00a0around your product or service<\/li>\r\n<li>Help<strong> land sale$<\/strong><\/li>\r\n<\/ul>\r\n<p>That means hiring a seasoned pro to help with a white paper is a <strong>smart investment<\/strong>.<\/p>\r\n<p>But how much money are we talking?<\/p>\r\n<p>The biggest survey ever taken showed that white paper writers charge, on average, $5,000 to $7,000.\u00b9<\/p>\r\n<p>That&#8217;s a lot of budget to gamble on one writer\u2014especially if you&#8217;re not used to managing these projects.<\/p>\r\n<p>What if you could cut your risk and get better results, for a fraction of that cost?<\/p>\r\n<h3>Benefit from That White Paper Guy&#8217;s experience<\/h3>\r\n<p>Since 1997 I&#8217;ve worked on 320 white papers for clients from Silicon Valley to Switzerland, including 3M, Google, and Verizon&#8230;\u00a0plus many smaller firms with big ideas.<\/p>\r\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2018\/07\/white-papers-for-dummies-sidebar-196x300.png\" alt=\"Cover of book White Papers For Dummies\" width=\"221\" height=\"338\" \/><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>And I &#8220;wrote the book&#8221; on the subject, <a href=\"http:\/\/www.amazon.com\/gp\/product\/1118496922\/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1118496922&amp;linkCode=as2&amp;tag=thwhpagu-20\" target=\"_blank\" rel=\"noopener noreferrer\">White Papers For Dummies<\/a>, which earned more than 50 5-star reviews on Amazon.<\/p>\r\n<p>For years, colleagues have called me &#8220;the reigning guru of white papers&#8221;\u00b2 and &#8220;the top white paper expert in the world.&#8221;\u00b3<\/p>\r\n<p>And in 2019 the world&#8217;s top training source for professional copywriters, AWAI, named me &#8220;Copywriter of the Year.&#8221;<\/p>\r\n<p>Now you can benefit from my unique experience, cut your risk, and guarantee better results from your next white paper.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3>Get my help with your next white paper<\/h3>\r\n<p>To engineer your next white paper for success, scroll down&#8230;<\/p>\r\n<p><a href=\"#revising\">Click to revise your draft white paper to be more engaging and persuasive<\/a><\/p>\r\n<p>For a fraction of your budget, you can avoid problems and generate better results. Details below&#8230;<\/p>\r\n<p>&nbsp;<\/p>\r\n<hr \/>\r\n<h3>Engineer your white paper for success!<\/h3>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/11\/bigstock-174036943-planning-300x180.jpg\" alt=\"Hand of white paper writer planning a white paper\" width=\"600\" height=\"360\" \/><\/p>\r\n<p>In fields from construction to software development, everything starts with a plan.<\/p>\r\n<p>And I realized planning can make the difference between a white paper that flies&#8230; and one that flops.<\/p>\r\n<p>So the first step to any successful white paper is drawing up a plan.<\/p>\r\n<p><strong>What you&#8217;ll get when you hire me to help plan your white paper<\/strong>:<\/p>\r\n<p>A detailed plan, covering everything you need to give your white paper a solid foundation:<\/p>\r\n<ul>\r\n<li>Your\u00a0<strong>business goals<\/strong>(s)<\/li>\r\n<li>Your\u00a0<strong>target audience<\/strong>(s)<\/li>\r\n<li>The\u00a0<a href=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2019\/10\/How_to_Pick_the_Perfect_Flavor_for_Your_Next_White_Paper-3.pdf\"><strong>perfect flavor for your marketing challenge<\/strong><\/a><\/li>\r\n<li>A recommended <strong>call to action<\/strong><\/li>\r\n<li>A <strong>powerful<\/strong> <strong>title <\/strong>that stands out<\/li>\r\n<li>A <strong>high-level overview<\/strong> of the<strong>\u00a0<\/strong>content<\/li>\r\n<li>An official list of\u00a0<strong>reviewers<\/strong><\/li>\r\n<li>Likely sources for\u00a0<strong>further research<\/strong><\/li>\r\n<li>Recommended<strong>\u00a0design guidelines<\/strong><\/li>\r\n<\/ul>\r\n<p>Your plan is like the blueprint for a building; it sums up many key decisions you need to make.<\/p>\r\n<p>With your white paper plan in hand, you are free to work with an experienced writer who knows your domain (we may suggest one) or use your in-house resources to draft your white paper.<\/p>\r\n<p><strong>How long this will take<\/strong>: At most 2 weeks, sometimes less.<\/p>\r\n<p><strong>How much you&#8217;ll invest: $975 <\/strong>payable in advance before I start.<\/p>\r\n<p><strong>Guarantee<\/strong>: You must be happy with your white paper plan, or I&#8217;ll give you back your money.<\/p>\r\n<p><strong>Take the next step<\/strong>: <a href=\"https:\/\/thatwhitepaperguy.com\/plan-before-you-write\/\" target=\"_blank\" rel=\"noopener\">Find out more about this service<\/a>.<\/p>\r\n<p><a href=\"mailto:gordon@thatwhitepaperguy.com?subject=Can you help plan our next white paper?\">Or click here to discuss how I can help plan your next white paper<\/a>.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><a name=\"revising\"><\/a><\/p>\r\n<hr \/>\r\n<h3>Revising a draft white paper to generate better results<\/h3>\r\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2021\/05\/bigstock-Revision-Text-Is-Written-On-A-383153702-300x172.jpg\" alt=\"magnifying glass, calculator and coffee cup to symbolize revising a draft white paper\" width=\"600\" height=\"344\" \/><\/p>\r\n<p>So someone drafted a white paper, but you&#8217;re not happy?\u00a0But you can&#8217;t say why?<\/p>\r\n<p>Well, I probably can. I&#8217;ve helped many clients strengthen weak drafts into compelling white papers.<\/p>\r\n<p>When you hire me to help improve a draft, you&#8217;ll get a <strong>multi-page report<\/strong> that covers:<\/p>\r\n<ul>\r\n<li>My <strong>first impressions<\/strong>\u00a0as a typical reader<\/li>\r\n<li>How many of\u00a0the <strong>12 top problems<\/strong> I found<\/li>\r\n<li>Objective<strong> readability metrics<\/strong><\/li>\r\n<li>My<strong>\u00a0recommendations<\/strong> for boosting your paper&#8217;s effectiveness<\/li>\r\n<li>My <strong>firm quote<\/strong> for doing all my suggested revisions<\/li>\r\n<\/ul>\r\n<p>With my recommendations in hand, you are free to hire me&#8230; to look for another editor&#8230; or to use your in-house resources to revise your white paper.<\/p>\r\n<p><strong>How long this will take<\/strong>: At most 2 weeks, sometimes less.<\/p>\r\n<p><strong>What you&#8217;ll invest: $750<\/strong> payable in advance before I start.<\/p>\r\n<p>In your report, I&#8217;ll include a firm quote for implementing all my suggestions.<\/p>\r\n<p><strong>Guarantee:<\/strong> You must be happy with your revised white paper, or I&#8217;ll give you back your money.<\/p>\r\n<p><strong>Take the next step<\/strong>: <a href=\"https:\/\/thatwhitepaperguy.com\/white-paper-revisions\/\">Find out more about this service<\/a>.<\/p>\r\n<p><a href=\"mailto:gordon@thatwhitepaperguy.com?subject=Can you help fix our draft white paper?\">Or click here to discuss how I can help revise your draft white paper<\/a>.<\/p>\r\n<p>&nbsp;<\/p>\r\n<p><a href=\"\/that-white-paper-guy-fees#top\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2018\/09\/tiny_question.png\" alt=\"graphic of tiny question mark for White Paper FAQ\" width=\"27\" height=\"27\" \/><\/a>\u00a0<a href=\"\/that-white-paper-guy-fees#top\">Back to top<\/a><\/p>\r\n<hr \/>\r\n<h3>Sources<\/h3>\r\n<p>1:\u00a0White Paper Writer Industry Report, March 2007<br \/>2: <a href=\"http:\/\/www.wellfedwriter.com\/blog\/why-arent-you-b2b-writers-doing-more-of-these-lucrative-projects\/\" target=\"_blank\" rel=\"noopener noreferrer\">Author Peter Bowerman, July 2013<\/a><br \/>3: American Writers and Artists Institute, May 2012<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>How much does a white paper cost? Long after the bill is paid, a good white paper will still be working hard for you. Consider what a good white paper can do: Generate lots of\u00a0high-quality leads Create buzz\u00a0around your product or service Help land sale$ That means hiring a seasoned pro to help with a&hellip;<\/p>\n","protected":false},"author":2,"featured_media":10712,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>That White Paper Guy&#039;s Fees - That White Paper Guy<\/title>\n<meta name=\"description\" content=\"An effective white paper will generate\u00a0high-quality leads, create buzz, and help land\u00a0sale$. 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