“Outstanding… comprehensive… fantastic… the best book of its kind… highly recommended… required reading… absolutely phenomenal… ridiculously good value… everything you ever wanted to know… excellent in every way.”<\/p>\n
<\/p>\n Plus this title was named one of the top 7 books for content marketing success by the\u00a0Content Marketing Institute<\/a>.<\/p>\n Many thanks to all those who showered this title with praise via e-mail, LinkedIn, Facebook, and Amazon… where the book has received more than 50 5-star reviews.<\/p>\n Scroll down to see what B2B copywriters and marketing experts are saying about it.<\/p>\n Skip the reviews to see what’s in the book<\/a>…<\/p>\n The new classic on writing white papers<\/strong> If you’re involved in white papers in any way\u2014as a writer, designer, marketer, CEO or entrepreneur\u2014then you must read this book. It’s that simple…<\/p>\n Gordon has a booming practice working in the trenches with companies on their white papers. So he knows, first hand, how to plan them… how to write them… and how to market them.<\/p>\n I can think of no one else I would recommend more to guide you in creating a white paper that works.<\/p>\n \u2014Steve Slaunwhite<\/strong>\u00a0B2B copywriter and coach<\/a><\/p>\n An invaluable resource<\/strong> \u2014Ed Gandia<\/strong>\u00a0B2B copywriter and coach<\/a><\/p>\n Priceless information<\/strong> If you ever have to write a white paper or supervise the creation of one, have this one-of-a-kind book by your side!<\/p>\n \u2014Ivan Levison<\/strong>\u00a0veteran direct-response copywriter<\/a><\/p>\n Terrific<\/strong> I don’t think anyone has done the thinking and analysis of what makes a great white paper that you have!<\/p>\n \u2014Bob Bly<\/strong>\u00a0the copywriter’s copywriter<\/a><\/p>\n This book is gold<\/strong> If you’re a freelance writer who wants to offer white paper writing to clients, don’t start pitching your services until you read\u00a0White Paper for Dummies<\/em>.<\/p>\n And if you’re in business and don’t know what the heck a white paper is, read\u00a0White Paper for Dummies<\/em>.<\/p>\n When it comes to white papers, this book is gold.<\/p>\n \u2014Paul Lima<\/strong> writer and business-writing trainer<\/a><\/p>\n Comprehensive guide<\/strong> Not only does it fully describe how to write the three major types of white papers, it also provides ample advice on how to promote your white papers to reach a larger audience and increase your marketing ROI.<\/p>\n I highly recommend this book to anyone who writes white papers\u2014whether this is a new area for you, or you have been writing white papers for years but want to improve them and achieve better results.<\/p>\n \u2014Rachel Foster<\/strong>\u00a0B2B copywriter<\/a><\/p>\n Compelled to finish in one jaw-dropping sitting!<\/strong><\/p>\n Amazed, delighted, and astounded by the thoroughness, the juicy details, and the accessibility.<\/p>\n This book is not only good for white paper writers but gives a quick overview of the whole, mysterious content marketing field in general.<\/p>\n Plus your writing style gives the reader a sense that, well, there is a real person who’s not just trying to make a profit, but also has his reader’s interest as his focus. Thanks, my friend.<\/p>\n \u2014personal e-mail January 29, 2018 from Susan Wilkins<\/strong><\/p>\n Will increase a writer’s confidence by 100%<\/strong> Oh, how I wish I’d had Gordon Graham’s book at hand when I was cobbling together those first few white papers. (I did get better over time, painstakingly teaching myself in those pre-Google days)…<\/p>\n Graham goes into depth on topics ranging from picking a topic, naming your white paper, conducting research, writing effectively, and promoting your white paper…<\/p>\n In typical For Dummies fashion, the book points out\u00a0helpful tips, not-to-be-missed points, interesting stories and “danger” zones.<\/p>\n As a writer, I can say without hesitation that my fellow scribes would find this book invaluable, especially if they can write well but don’t yet have a lot of experience with white papers.<\/p>\n White Papers for Dummies<\/em>\u00a0<\/a>will increase their confidence by 100%. And, if you’re a B2B marketer who’s not using white papers, why not?<\/p>\n \u2014Donna Papacosta<\/strong>\u00a0consultant, writer, speaker and podcaster<\/p>\n A great, informative reference<\/strong> Thanks for a great, informative book that gives me new avenues to explore in this crazy writing career.<\/p>\n \u2014Lisa MacColl<\/strong>\u00a0freelance writer and editor<\/a><\/p>\n Will stay a classic for years to come<\/strong> This is absolutely the finest book on the subject to be found anywhere. If you’re a B2B writer and you follow the guidelines in this book from start to finish, it can catapult a career for you as a writer of white papers.<\/p>\n \u2014Louis J Wasser<\/strong>\u00a0copywriter<\/a><\/p>\n Great reference for everything you need to know about white papers<\/strong> This could easily be a dry subject, but Graham spices it up just enough to hold your interest.<\/p>\n What I like in particular is his candor when it comes to discussing the chances of relying on white paper writing to earn a living. He says it’s very difficult… but he also lays out several scenarios\u2014realistic ones\u2014that make it feasible.<\/p>\n All in all, this book is chock full of information covering everything from A to Z, and it’s an easy read.<\/p>\n If you’re interested in writing white papers or just want to learn more about how white papers can affect your marketing mix, I would highly recommend this book.<\/p>\n \u2014Alex M. Milo<\/strong>\u00a0B2B copywriter<\/p>\n Add it to your library\u2014it will serve you well<\/strong> A white paper is the ultimate proof piece that validates your positioning… and as Gordon points out, weak-minded, feeble research and vague generalities have no place in a proof paper…<\/p>\n His section on sources for white papers, along with the rules for “evidence” like proximity, authority, timeliness and relevance were terrific…<\/p>\n The most valuable new information I learned was his checklist of “must” and “could do” promotions.<\/p>\n Like he says, why spend so much effort to produce a persuasive white paper and then not get it out there to generate leads?<\/p>\n Congratulations on a terrific book that will help beginners and advanced white paper writers alike.<\/p>\n \u2014Ted Finch<\/strong>\u00a0software marketing consultant<\/a><\/p>\n Excellent reference!<\/strong> Gordon Graham’s\u00a0White Papers for Dummies<\/em><\/a>\u00a0is a well-organized, excellent reference guide for writers looking to expand the services they offer to B2B clients.<\/p>\n Graham has an established track record crafting hundreds of white papers… but his expertise is delivered in a friendly and approachable voice, as he outlines strategies for success for the beginner and seasoned expert alike.<\/p>\n The book covers everything you ever wanted to know about white papers, from how to structure the document, price projects, manage client-writer communications, and avoid common pitfalls.<\/p>\n \u2014Jane Langille<\/strong>\u00a0professional health writer<\/a><\/p>\n Simply outstanding<\/strong> I’ve read books on how to write white papers in the past. This is the best.<\/p>\n Gordon Graham cuts through the fluff and gets right to the heart of what you need to know and the process you need to go through to get a good white paper written.<\/p>\n The first question he answers is “What kind of white paper do you need?” That’s the all-important question most marketing managers can’t answer. But it’s crucial to getting the right marketing piece written to the right audience at the right point in the sales cycle.<\/p>\n Overall, I found it to be a very easy read with a lot of sensible tips and tricks that anyone can implement on their next white paper. Highly recommended.<\/p>\n \u2014Eric Lynch<\/strong>\u00a0CIO and IT copywriter<\/a><\/p>\n Ridiculously good value<\/strong> I write white papers and marketing collateral for technology companies. The content here is so valuable (to me, professionally) I’m a little embarrassed how little I paid for it.<\/p>\n It’s not only about writing\u2014the sections on promoting white papers, and on finding clients, are a welcome bonus.<\/p>\n Unlike so many in the Dummies series, this is a very, very good book.<\/p>\n \u2014Chung King<\/strong>\u00a0technology writer<\/p>\n Best book on the topic<\/strong> In my other life as a marketer and copywriter, I’ve sought information about writing white papers. I’d acquired some hardcover books written by an alleged expert. This book was better in every way, exceeding my expectations many times over.<\/p>\n Graham gets right to the point. He explains who reads white papers and why; I’ve never seen such a clear discussion of white papers vs case studies vs other types of writing.<\/p>\n He identifies three “flavors” of white papers, using an analogy that’s memorable but not overly cute. He goes through the outline of white papers, section by section.<\/p>\n Even better, Graham explains the role of a white paper writer and explains how to hire a white paper writer…<\/p>\n Graham’s formula works for many kinds of writing: Think like a lawyer, write like a journalist and promote like a madman. The section on promotion seems especially strong.<\/p>\n This book turned out to be excellent in every way… a standout in the series and the current catalog of business books.<\/p>\n \u2014Cathy Goodwin<\/strong>\u00a0author, speaker, consultant<\/a><\/p>\n Excellent guidance from a white paper pro<\/strong> I’ve written white papers for years and yet I learned a lot from this book. Highly recommend it to beginners and long-time writers. It’s now a permanent book on my resource shelf.<\/p>\n \u2014Nanette Gage<\/strong>\u00a0copywriter<\/p>\n Cream of the crop! Concise, well-written, and done by a true consummate professional.<\/p>\n If you’re in the market for hiring a white paper writer, considering tackling the job yourself, or just looking for a lucrative career, this book will move you toward your goals. Graham is the man, you won’t go wrong here.<\/p>\n I just used this book to help me write a white paper for the trucking industry… it’s full of nuggets of wisdom and I highly recommend it.<\/p>\n A footnote: if you need a really good white paper, head over to Graham’s website and hire him… if you can!<\/p>\n \u2014Jesse Moskel<\/strong> copywriter<\/p>\n Very useful introduction and how-to guide This is a great overview, introduction, and how-to guide on producing white papers…<\/p>\n The author was thorough, both in covering the basics of designing and writing a white paper, and in identifying pitfalls and common mistakes.<\/p>\n As I move forward with the white-paper project which led me to buy this book, I’ll certainly refer back to this book multiple times. \u2014Mark J Welch<\/strong> online marketing consultant<\/p>\n Excellent, excellent read Gordon has an easy flow about his writing; and does a masterful job of breaking down concepts to where they are easy to understand, digest, and execute.<\/p>\n I found this informative and an invaluable resource, whether you are new to white papers, or are a seasoned pro looking for fresh ideas to streamline your writing process. \u2014Gordon Akinpelu<\/strong> writer<\/p>\n Packed full of useful info<\/strong> I wish I had this book when I started my career as a technology marketer!<\/p>\n White Papers for Dummies<\/em><\/a> is packed full of practical information about how to plan, execute and promote a white paper.<\/p>\n Readers can’t help but save themselves time and hassle if they use this book to guide their next white paper project…<\/p>\n Useful tricks of the trade are sprinkled generously throughout… I especially liked the section on how to promote your white paper once it’s done.<\/p>\n Buy a copy for yourself, and give one to your VP of Sales & Marketing!<\/p>\n \u2014Gregory Graham <\/strong>strategic planning consultant<\/p>\n A great place to start!<\/strong><\/p>\n \u2605 \u2605 \u2605 \u2605 \u2605 \u00a0 5-star review on Amazon.com<\/p>\n White Papers for Dummies<\/em><\/a> is a great introduction to the world of writing white papers. Before this book, I had heard the term but did not really grasp what it meant.<\/p>\n Writing an effective white paper can be tricky, but Graham… goes over the issues that can make it a stand-out showpiece as opposed to a mediocre, boring, sales pitch.<\/p>\n Though I am just starting at being a commercial freelance writer, this was just the book I needed to get a better idea how the process is done.<\/p>\n I would highly recommend it for anyone faced with writing a white paper for the first time or even after having a few of them under their belt.<\/p>\n \u2014Christina Paul<\/strong>\u00a0writer and film producer<\/p>\n First book to buy on the topic of white papers<\/strong> This book is longer and more recently published than the Stelzner book which has been the standard text for writing white papers.<\/p>\n It is also cheaper and broader in scope, covering not only how to write and promote white papers, but also providing guidance for managers hiring talent for white paper projects.<\/p>\n \u2014Loren Woirhaye<\/strong>\u00a0direct-response copywriter and internet consultant<\/p>\n Required reading for content marketers<\/strong> I recently took on a white paper project for a digital marketing firm, and this book saved my life.<\/p>\n It goes into wonderful detail on how to select the right kind of white paper, outline the white paper, research, format, work on a team to produce the white paper, etc. This book is my white paper writing bible.<\/p>\n It’s also very engaging and easy to read.<\/p>\n I have the Kindle version, and it’s wonderfully optimized for its format, with tons of in-text hyperlinks to different parts of the book for easy reference.<\/p>\n If you need help writing a white paper, this is the only book you need. I’m so grateful it exists, I actually wrote a review. \u2014Saluki<\/strong>\u00a0copywriter in Florida<\/p>\n Required reading for content marketers<\/strong> I’ve been a fan of white papers for almost a decade, and I’ve read the leading books on the topic…<\/p>\n White Papers for Dummies<\/em><\/a>\u00a0takes the story further in several ways.<\/p>\n It’s a must-read for freelancers and staff writers who prepare white papers, as well as those who supervise white papers created by others…<\/p>\n I especially liked the author’s analysis of three types of white papers, which he refers to as Vanilla, Strawberry, and Chocolate. Using this basic 3-part characterization permits him to go deep into the whens, hows, and whys of using different flavors of white papers for different purposes.<\/p>\n Freelancers and newcomers to white papers are likely to appreciate his description of the white paper procurement process, and the steps involved in working with the numerous individuals likely to be involved in creating white papers for corporate clients.<\/p>\n Promotion is another area where\u00a0White Papers for Dummies<\/em>\u00a0<\/a>goes further than competing volumes…<\/p>\n I’ve been on several webinars where Gordon has presented, so I was primed to expect a lot of practical, carefully organized details.<\/p>\n When I received a review copy, I was pleased to find more than I expected in a highly readable format.<\/p>\n \u2014Roger C Parker<\/strong>\u00a0best-selling author and designer<\/p>\n <\/p>\n The fact-based documents known as white papers have been called the “king of content.”<\/p>\n No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare.<\/p>\n Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm.<\/p>\n Practically every startup must produce a white paper as part of its business planning.<\/p>\n But writing effective white papers is a big challenge.<\/strong><\/p>\n <\/p>\n <\/p>\n Now you can benefit from the experience of a white paper specialist who’s worked on more than 320 white papers for clients from Silicon Valley to Finland, from tiny startups to giant firms like Google and Verizon.<\/p>\n Author Gordon Graham\u2014also known as That White Paper Guy\u2014provides dozens of tips and tricks to help your project come together faster and easier.<\/p>\n White Papers For Dummies<\/em><\/a>\u00a0will help you to:<\/p>\n Whether you’re a marketing manager seeking to use white papers to promote your business…<\/p>\n or a copywriter keen to break into this well-paying field…<\/p>\n White Papers For Dummies<\/em><\/a>\u00a0gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\n White Papers For Dummies<\/em><\/a>\u00a0strives to clearly explain the theory and practice of using white papers in B2B content marketing.<\/p>\n This book is organized to make everything easy to find and simple to apply.<\/p>\n It starts with an overview of the power of white papers and the huge opportunity they present to both marketers and copywriters.<\/p>\n Then it drills down into the details, including:<\/p>\n You won’t find this kind of detailed treatment of white papers in any other book on the market. I know, I’ve read them all.<\/p>\n And whether you’re just getting started with white papers or you’ve already created\u00a0several,\u00a0White Papers For Dummies<\/em><\/a>\u00a0has something for you.<\/p>\n If you’re a marketing manager, this book sketches in the benefits that white papers can deliver to your company, and shows how to choose the best format to meet any challenge at any point in the sales funnel.<\/p>\n If you’re a writer, this book is packed with tips on how to plan, research, write and design a compelling document that stands head-and-shoulders above most other white papers out there\u00a0today.<\/p>\n Get a taste of White Papers for Dummies<\/strong><\/em> by downloading the first two chapters free.<\/p>\n Chapter 1: Unleashing the Power of White Papers<\/a>\u00a0<\/em><\/strong><\/p>\n Chapter 2: An Exciting Opportunity for Writers<\/em><\/strong><\/a><\/p>\n Those first two chapters give a good sense of the book’s style and contents.<\/p>\n No Dummies book is complete without a cheatsheet.<\/p>\n The cheatsheet for my book covers the three main types of white papers, six simple ways to improve the look of any white paper, and 15 must-do tactics for promoting a white paper.<\/p>\n Cheatsheet for\u00a0White Papers For Dummies<\/span><\/strong><\/a><\/p>\n And that’s not all. Even though this book is 384 pages long, we just couldn’t squeeze everything in. But you can find it online.<\/p>\n Looking for ways to make your white papers more engaging? Think about introducing rich media like animation, audio, video, or interactivity.<\/p>\n Incorporate rich media into white papers<\/strong><\/a><\/p>\n Could you use help researching your white papers? Here’s some tips on working smoothly with a researcher.<\/p>\n How to work with a researcher when writing a white paper<\/strong><\/a><\/p>\n And finally, every writer needs to safeguard our work, right? But not everyone remembers to back up their files.<\/p>\n Here’s an article that sums up four ways to manage your documents and avoid losing anything.<\/p>\n Managing your computer documents during the writing process<\/strong><\/a><\/p>\n Plus, there’s a unique 4-page infographic you can use as a quick-reference when planning and writing your next white paper. Just click on the image just below this article to get it.<\/p>\n And last, but certainly not least, here’s a 4-page PDF that sums up the basics of the three flavors of white papers, complete with a suggested table of contents for each flavor.<\/p>\n You can keep this by your desk for quick reference as you work on any white paper.<\/p>\n Since this book appeared 10 years ago, that’s a reasonable question.<\/p>\n The good news is that 95% is just as relevant today as the day it first appeared.<\/p>\n Most of this book deals with timeless principles of good research, writing, project management, and promotion.<\/p>\n It covers my “three ice cream flavors” of white papers and two mashups.<\/p>\n It described how anyone involved in white papers should think like a lawyer, write like a journalist, and promote like a madman. I still teach all those principles in my white paper classes today.<\/p>\n The one area where this book is out of date, naturally, is when it mentions software like Windows 7 or voice recognition or text-to-speech. Today Word includes effective functions for Dictation and Read Aloud. So our technology has improved over the past few years.<\/p>\n If you read around those snippets, the rest remains helpful for any white paper writer or B2B marketer.<\/p>\n If this book was out of date, I would be working hard on an update. But I don’t think it really needs one.<\/p>\n So check out the free chapters and see if they sound relevant today.<\/p>\n And all the very best with all your projects.<\/p>\n <\/p>\n This page originally published 14 May 2014.\u00a0<\/em>Last updated 9 November 2022<\/em><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" The reviews are in, and they’re glowing! White Papers For Dummies is being called “a must-read… an invaluable resource… a real treasure… priceless… terrific… “Outstanding… comprehensive… fantastic… the best book of its kind… highly recommended… required reading… absolutely phenomenal… ridiculously good value… everything you ever wanted to know… excellent in every way.” Plus this…<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"\n![\"cover](\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2014\/05\/white-papers-for-dummies-book-cover-210x300.png\")
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\n\u2605 \u2605 \u2605 \u2605 \u2605 \u00a0 5-star review on Amazon.com<\/p>\n
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\nA must-read book if you’re considering writing white papers\u2014and an invaluable resource if you’ve been writing white papers for years… from one of the most experienced white paper writers in the business.<\/p>\n
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\nWhite Papers For Dummies<\/em><\/a>\u00a0is a “must-read” for anyone interested in the subject. Gordon Graham’s book contains priceless information you just can’t find anyplace else.<\/p>\n
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\nI haven’t read the whole book yet, but I spent a good hour dipping into it, and it’s terrific.<\/p>\n
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\nIf your business wants to produce a white paper, don’t start until you read\u00a0White Paper for Dummies<\/em>.<\/p>\n
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\nWhite Papers For Dummies<\/em><\/a>\u00a0is the most comprehensive guide to writing white papers that I have ever seen.<\/p>\n
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\nOver the course of my career, I’ve written dozens of white papers, particularly for technology companies.<\/p>\n
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\nWhat’s inside\u00a0White Papers For Dummies<\/em><\/a><\/h2>\n
A fast and easy way to write winning white papers!<\/h3>\n
\n![\"white-papers-for-dummies-book-cover\"](\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2014\/05\/white-papers-for-dummies-book-cover.png\")
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\n<\/a><\/p>\nLearn everything you need to know about white papers!<\/h3>\n
Click to order your own copy now<\/a>.<\/h3>\n
About this book<\/h3>\n
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Free chapters available<\/h3>\n
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Bonus content available<\/h3>\n
![\"infographic](\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/07\/White-Papers-For-Dummies-infographic-232x300.png\")
<\/a><\/h3>\nWhite paper infographic<\/strong><\/a><\/h3>\n
But wait, isn’t this book out of date by now?<\/h3>\n