{"id":1167,"date":"2021-09-19T16:29:06","date_gmt":"2021-09-19T20:29:06","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=1167"},"modified":"2022-09-21T00:08:40","modified_gmt":"2022-09-21T04:08:40","slug":"writing-white-papers-book-review","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/writing-white-papers-book-review\/","title":{"rendered":"Book review: Writing White Papers"},"content":{"rendered":"

Fifteen years ago, Michael Stelzner was the world’s leading authority on white papers.<\/h2>\n

Based in San Diego, he wrote well over 100 white papers for firms such as HP, Microsoft and SAP.<\/strong><\/h3>\n

He founded the biggest online forum ever devoted to\u00a0white papers, called WhitePaperSource<\/strong> (now offline).<\/p>\n

\"Mike<\/p>\n

He did groundbreaking work, including the biggest-ever survey of white paper writers\u00a0in 2007.<\/p>\n

For several years, he organized an extensive online conference on\u00a0white papers that I was pleased to speak at.<\/p>\n

Through all these efforts, Stelzner helped marketers and writers understand how and why white papers work.<\/p>\n

 <\/p>\n

Eventually, he shared\u00a0his experience in a helpful book called\u00a0Writing White Papers: How to Capture Readers and Keep Them Engaged<\/em><\/a>.<\/p>\n

This was a great guide on how to create compelling white papers, packed with proven techniques and considered opinions.<\/p>\n

It\u00a0takes a practical, step-by-step approach, assuming the reader has never written a white paper before.<\/p>\n

I would have loved to have this book back in 1997 when I was struggling with my very first white paper.<\/p>\n

Back then,\u00a0there was a painful lack of high-quality information on how to write white papers.<\/p>\n

This book was the first to fill the gap. And for at least five years, it was the best thing on the market about white papers.<\/p>\n

Of course, time moves on<\/h3>\n

During that time, strangely enough, Stelzner stopped writing white papers.<\/p>\n

He wanted to\u00a0jump into something he rightly perceived would be even bigger: social media.<\/p>\n

He created\u00a0Social Media Examiner<\/a>\u00a0which became one of the world’s most influential sources for tips and trends on social media.<\/p>\n

So today his book is more of a historical curiosity than the latest and greatest, must-have info.<\/p>\n

It’s available used for just a few dollars, as a Kindle e-book for less than $10, or as a new hardcover for around $50.<\/p>\n

And I’ve since published the much larger and more comprehensive title, White Papers For Dummies<\/em><\/a>.<\/p>\n

But I’m leaving this book review online to pay tribute to Mike Stelzner, a true pioneer of the white paper field.<\/p>\n

Thank you for everything you did, Mike.<\/p>\n

 <\/p>\n

 <\/p>\n

\n

Want to hear whenever there\u2019s a fresh article on this site? Subscribe here to stay in the know on long-form content<\/a>. From time to time, we\u2019ll also send you word about some great new resource or training. And you can unsubscribe at any time. \u00a0 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Fifteen years ago, Michael Stelzner was the world’s leading authority on white papers. Based in San Diego, he wrote well over 100 white papers for firms such as HP, Microsoft and SAP. He founded the biggest online forum ever devoted to\u00a0white papers, called WhitePaperSource (now offline). He did groundbreaking work, including the biggest-ever survey of…<\/p>\n","protected":false},"author":2,"featured_media":14274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20],"tags":[],"acf":[],"yoast_head":"\nBook review: Writing White Papers - That White Paper Guy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatwhitepaperguy.com\/writing-white-papers-book-review\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Book review: Writing White Papers - That White Paper Guy\" \/>\n<meta property=\"og:description\" content=\"Fifteen years ago, Michael Stelzner was the world’s leading authority on white papers. Based in San Diego, he wrote well over 100 white papers for firms such as HP, Microsoft and SAP. He founded the biggest online forum ever devoted to\u00a0white papers, called WhitePaperSource (now offline). 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