{"id":12486,"date":"2022-02-22T20:22:20","date_gmt":"2022-02-23T01:22:20","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=12486"},"modified":"2023-02-25T23:26:58","modified_gmt":"2023-02-26T04:26:58","slug":"white-world-1-february-2022","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/white-world-1-february-2022\/","title":{"rendered":"White Paper World 1: February 2022"},"content":{"rendered":"<h3 style=\"text-align: center;\"><\/h3>\n<ul>\n<li><strong>Fresh content<\/strong>: White papers and\u2026 renovating a bathroom?!<\/li>\n<li><strong>Quick tip<\/strong>: Move up your executive summary<\/li>\n<li><strong>Tools of the trade<\/strong>: <em>White Paper Mastery 2022<\/em>\u2014limited-time enrollment<\/li>\n<li><strong><em>The White Paper Review<\/em><\/strong>: New show launched on YouTube<\/li>\n<li><strong>Just for fun<\/strong>: What writer-sign are you?<\/li>\n<\/ul>\n<hr \/>\n<h2><a href=\"https:\/\/thatwhitepaperguy.com\/white-papers-and-renovating-a-bathroom\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"add-border alignnone wp-image-12205\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2021\/09\/bathroon-reno-DURING-1-300x238.jpg\" alt=\"Bathroom renovation mess\" width=\"600\" height=\"476\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2021\/09\/bathroon-reno-DURING-1-300x238.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2021\/09\/bathroon-reno-DURING-1.jpg 720w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/h2>\n<h2><a href=\"https:\/\/thatwhitepaperguy.com\/white-papers-and-renovating-a-bathroom\/\" target=\"_blank\" rel=\"noopener\"><strong>Fresh content: White papers and\u2026 renovating a bathroom?!<\/strong><\/a><\/h2>\n<p>Have you ever renovated a bathroom?<\/p>\n<p>I&#8217;m not talking about a new shower curtain\u2026 I&#8217;m talking about a total rip-and-replace.<\/p>\n<p>I&#8217;m in the middle of a reno like that.\u00a0And I&#8217;m starting to see how renovating a bathroom is a lot like doing a white paper.<\/p>\n<p><a href=\"https:\/\/thatwhitepaperguy.com\/white-papers-and-renovating-a-bathroom\/\" target=\"_blank\" rel=\"noopener\"><u>Here are 8 similarities, plus related tips on how to make your next white paper sparkle<\/u><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12503\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/quick-tip-move-up-your-exec-summary-300x140.jpg\" alt=\"quick tip: move up your executive summary\" width=\"600\" height=\"280\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/quick-tip-move-up-your-exec-summary-300x140.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/quick-tip-move-up-your-exec-summary-1024x478.jpg 1024w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/quick-tip-move-up-your-exec-summary-768x359.jpg 768w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/quick-tip-move-up-your-exec-summary.jpg 1152w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/h2>\n<h2>Quick Tip: Move up your Executive Summary<\/h2>\n<p>We all know the proper page order for a white paper, right?<\/p>\n<ol>\n<li>The cover that attracts attention with a graphic and catchy title<\/li>\n<li>The Contents that show at a glance what\u2019s inside<\/li>\n<li>The all-important Executive Summary that sums up the main ideas<\/li>\n<\/ol>\n<p>I believe the Executive Summary is the most important page of any white paper. That single page saves your busy prospects a ton of time. How?<\/p>\n<ul>\n<li>Gives them all the key ideas in the paper<\/li>\n<li>Helps them decide whether to read on, forward the paper to someone else, or move on to something else<\/li>\n<\/ul>\n<p>But wait a minute? If the Executive Summary is soooo important, why stick it on page 3? Why not promote it to page 2?<\/p>\n<p>Whenever I move it up, I feel that flow suits any busy reader:<\/p>\n<ol>\n<li>The cover &gt; catches their eye<\/li>\n<li>The Executive Summary &gt; gives the main ideas in brief<\/li>\n<li>Table of Contents &gt;\u00a0shows the outline to explore further<\/li>\n<\/ol>\n<p>I haven\u2019t seen any data on this, but it feels right to me.<\/p>\n<p>Why not \u201cmove it up\u201d on your next white paper and see how it feels? And if you can gather some data, please share it with the rest of us.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.awai.com\/IS\/GGI-DC\/AW_PP\/GG\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"add-border alignnone wp-image-12491\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/White-Paper-Mastery-program-300x165.jpg\" alt=\"slide from AWAI White Paper Mastery program 2022\" width=\"600\" height=\"330\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/White-Paper-Mastery-program-300x165.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/White-Paper-Mastery-program-1024x562.jpg 1024w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/White-Paper-Mastery-program-768x422.jpg 768w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/White-Paper-Mastery-program.jpg 1440w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2><a href=\"https:\/\/www.awai.com\/IS\/GGI-DC\/AW_PP\/GG\" target=\"_blank\" rel=\"noopener\"><strong>Tools of the trade: <em>White Paper Mastery 2022<\/em><\/strong><strong>\u2014limited-time enrolment<\/strong><\/a><\/h2>\n<p>Want to know more about white papers than 98% of the writers out there?<\/p>\n<p>Here\u2019s your chance to be mentored by me, That White Paper Guy.<\/p>\n<p><a href=\"https:\/\/www.awai.com\/IS\/GGI-DC\/AW_PP\/GG\" target=\"_blank\" rel=\"noopener\"><u>The <em>White Paper Mastery &amp; Certification<\/em><\/u><\/a> program from AWAI gives you:<\/p>\n<ul>\n<li>12 hours of live sessions with me<\/li>\n<li>A real-world white paper to work on<\/li>\n<li>Personal feedback on your efforts<\/li>\n<li>A swipe file of 15 white papers I wrote<\/li>\n<li>Checklists and worksheets I use with my own clients<\/li>\n<li>My best tips and advice on how to find clients<\/li>\n<\/ul>\n<p>I haven\u2019t taught this program for two years, and I\u2019m not sure when I\u2019ll do it again. So please don\u2019t miss your chance to learn directly from me.<\/p>\n<p><strong>Registration ends Friday, February 25 at midnight Eastern<\/strong>\u2026 don\u2019t miss the enrollment window.<\/p>\n<p><u><a href=\"https:\/\/www.awai.com\/IS\/GGI-DC\/AW_PP\/GG\" target=\"_blank\" rel=\"noopener\">Find out how you can learn all my secrets in just 6 weeks<\/a>!<\/u><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=9niMUrJFCJI\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12489\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/The-white-paper-review-300x161.jpg\" alt=\"screenshot of That White Paper Review on YouTube\" width=\"600\" height=\"322\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/The-white-paper-review-300x161.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/The-white-paper-review.jpg 720w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2><a href=\"https:\/\/www.youtube.com\/watch?v=9niMUrJFCJI\" target=\"_blank\" rel=\"noopener\"><strong><em>The White Paper Review: <\/em>New show launched on YouTube<\/strong><\/a><\/h2>\n<p>I\u2019ve teamed up with my good buddy Brian Boys to start a YouTube series where we analyze white papers good and bad.<\/p>\n<p>It\u2019s all in good fun, to share a few things we\u2019ve learned about these challenging projects.<\/p>\n<p>The first episode just dropped, check it out here: <a href=\"https:\/\/www.youtube.com\/watch?v=9niMUrJFCJI\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=9niMUrJFCJI<\/a><\/p>\n<p>If you like the show, remember to subscribe. Then we can tell you when the next episode\u2019s up.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.grammarly.com\/blog\/writing-style-astrological-sign\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12490 alignleft\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/zodiac-graphic-300x300.png\" alt=\"circle of zodiac signs around a pen\" width=\"300\" height=\"300\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/zodiac-graphic-300x300.png 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/zodiac-graphic-150x150.png 150w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/zodiac-graphic-24x24.png 24w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/zodiac-graphic-48x48.png 48w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/zodiac-graphic-96x96.png 96w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/02\/zodiac-graphic.png 576w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h2><strong>Just for fun: <\/strong><a href=\"https:\/\/www.grammarly.com\/blog\/writing-style-astrological-sign\/\" target=\"_blank\" rel=\"noopener\"><strong>What writer-sign are you<\/strong><\/a><strong>?\u00a0<\/strong><\/h2>\n<p>Here\u2019s a fun article from Grammarly where you look up your Zodiac sign to see what kind of writer that makes you.<\/p>\n<p>And you know, it totally works for me!<\/p>\n<p>Listen to this: As a Gemini, my natural curiosity and analytical skills make me \u201can ace at writing research reports.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>And what is a white paper, if not a research report?<\/p>\n<p>Check it out, does it work for you?<\/p>\n<p><a href=\"https:\/\/www.grammarly.com\/blog\/writing-style-astrological-sign\/\">https:\/\/www.grammarly.com\/blog\/writing-style-astrological-sign\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>That\u2019s all for this time<\/h2>\n<p>If you liked this e-newsletter, please forward it to a colleague who\u2019s interested in white papers.<\/p>\n<p><a href=\"https:\/\/thatwhitepaperguy.com\/subscribe\/\" target=\"_blank\" rel=\"noopener\">To see every future issue, subscribe here<\/a>.<\/p>\n<p>And you can send any questions you have about white papers to <a href=\"mailto:gordon@thatwhitepaperguy.com?subject=Quick question on white papers\">Gordon AT thatwhitepaperguy.com<\/a>&#8230; I\u2019ll do my best to answer, maybe in my next article!<\/p>\n<p>Have a great month,<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6246\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2018\/07\/Gordon-Graham-210.gif\" alt=\"\" width=\"210\" height=\"52\" \/><\/p>\n<p>Gordon Graham<br \/>\nThat White Paper Guy<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fresh content: White papers and\u2026 renovating a bathroom?! Quick tip: Move up your executive summary Tools of the trade: White Paper Mastery 2022\u2014limited-time enrollment The White Paper Review: New show launched on YouTube Just for fun: What writer-sign are you? Fresh content: White papers and\u2026 renovating a bathroom?! Have you ever renovated a bathroom? I&#8217;m&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[160],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>White Paper World 1: February 2022 - That White Paper Guy<\/title>\n<meta name=\"description\" content=\"Fresh content: White papers and\u2026 renovating a bathroom | Quick tip: Move up your executive summary | Tools of the trade: White Paper Mastery 2022 | YouTube show launched | Just for fun: What writer-sign are you?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatwhitepaperguy.com\/white-world-1-february-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White Paper World 1: February 2022 - 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