{"id":14115,"date":"2022-10-12T00:49:42","date_gmt":"2022-10-12T04:49:42","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=14115"},"modified":"2022-10-12T23:11:00","modified_gmt":"2022-10-13T03:11:00","slug":"quick-tip-pick-idea-way-goldilocks-does","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/quick-tip-pick-idea-way-goldilocks-does\/","title":{"rendered":"Quick Tip: Pick your idea the way Goldilocks does"},"content":{"rendered":"<h2>A white paper needs an idea that&#8217;s not too big, not too small.<\/h2>\n<h3>Just like Goldilocks, you need an idea that&#8217;s just right.<\/h3>\n<p>Here&#8217;s how to find one.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"add-border alignnone wp-image-14119\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/10\/quick-tip-goldilocks-300x163.jpg\" alt=\"goldilocks not too big not too small\" width=\"600\" height=\"325\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/10\/quick-tip-goldilocks-300x163.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/10\/quick-tip-goldilocks-1024x555.jpg 1024w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/10\/quick-tip-goldilocks-768x416.jpg 768w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/10\/quick-tip-goldilocks.jpg 1440w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Say you work for a company that makes electric lawn tools, the kind that run on batteries instead of gasoline.<\/p>\n<p>And you&#8217;re looking for a topic for your next white paper.<\/p>\n<h3><strong>Idea #1: Climate change<\/strong><\/h3>\n<p>Too big. Overwhelming.<\/p>\n<p>Huge UN reports are written on this. And entire books.<\/p>\n<p>Your white paper can mention climate change, but that&#8217;s about it.<\/p>\n<p>And you&#8217;re not at the UN or an NGO. You&#8217;re at a company that sells electric tools.<\/p>\n<p>Do you have any real numbers on how much greenhouse gas every one of your electric lawnmowers saves over its lifetime?<\/p>\n<p>I didn&#8217;t think so.<\/p>\n<h3><strong>Idea #2: No more stinky fumes and loud noise<\/strong><\/h3>\n<p>Too small. One sentence says it all.<\/p>\n<p>Those are great benefits, but you can express them in a few bullets on your website, in your videos, and on your product boxes.<\/p>\n<p>You don&#8217;t need a white paper for that.<\/p>\n<p>You need a topic that will interest a B2B buyer enough to motivate them to download and actually scan through your paper.<\/p>\n<h3><strong>Idea #3: Why lawn care companies are switching to all-electric tools<\/strong><\/h3>\n<p>Bingo. This kind of cost\/benefit analysis is what a white paper does best.<\/p>\n<p>You could include a table showing how much every tool saves on gas and labor every year. Maybe with a blank column where a prospect can calculate their own projected savings.<\/p>\n<p>You could include tips on how to present this idea to the boss. Maybe with a pre-written e-mail to use.<\/p>\n<p>You could suggest how to sign up more customers thanks to lower noise and less disruption to the neighbors. Maybe with a case study of one lawn care company who did just that.<\/p>\n<p>The whole argument should point to less money out, more money in. What business owner wouldn&#8217;t want that?<\/p>\n<p>See how we found an idea for a white paper that&#8217;s just right\u2014not too big, not too small?<\/p>\n<p>Goldilocks would be proud.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><em>For more quick tips like this, <a href=\"https:\/\/thatwhitepaperguy.com\/subscribe\/\" target=\"_blank\" rel=\"noopener\">subscribe to my free newsletter<\/a>.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A white paper needs an idea that&#8217;s not too big, not too small. Just like Goldilocks, you need an idea that&#8217;s just right. Here&#8217;s how to find one. Say you work for a company that makes electric lawn tools, the kind that run on batteries instead of gasoline. And you&#8217;re looking for a topic for&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quick Tip: Pick your idea the way Goldilocks does - That White Paper Guy<\/title>\n<meta name=\"description\" content=\"A white paper needs an idea that&#039;s not too big, not too small. Just like Goldilocks, you need an idea that&#039;s\u00a0just the right size. 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