{"id":14167,"date":"2022-09-13T16:07:08","date_gmt":"2022-09-13T20:07:08","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=14167"},"modified":"2024-02-06T23:44:12","modified_gmt":"2024-02-07T04:44:12","slug":"quick-tip-3-keys-better-writing","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/quick-tip-3-keys-better-writing\/","title":{"rendered":"Quick Tip: Use these 3 keys to better writing"},"content":{"rendered":"<h2>Are you struggling to achieve a crisp, business-like writing style?<\/h2>\n<p><strong>Here are three keys to better writing. <\/strong><\/p>\n<p>They\u2019re all right there on your keyboard, and using them is free.<\/p>\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-14176\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/09\/Delete-key-300x252.jpg\" alt=\"Delete key\" width=\"75\" height=\"63\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/09\/Delete-key-300x252.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/09\/Delete-key.jpg 312w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><\/strong><\/h3>\n<h3><strong><br \/>\nDelete key<\/strong>: Cut unnecessary words<\/h3>\n<p>&nbsp;<\/p>\n<p>And replace longer words with shorter words.<\/p>\n<p>Here\u2019s one trick for doing that.<\/p>\n<p>Whenever you see similar terms joined with \u201cand\u201d or \u201cor\u201d these are called &#8220;redundant pairs.&#8221; Pick the stronger or more specific and drop the weaker or more generic. For example:<\/p>\n<ul>\n<li>\u201cverbose or run-on sentences\u201d =\u00a0\u201crun-on sentences\u201d<\/li>\n<li>\u201chumid and muggy afternoons\u201d = \u201cmuggy afternoons\u201d<\/li>\n<li>\u201clarge and bulky packages\u201d = \u201cbulky packages\u201d<\/li>\n<li>&#8220;authoritarian and stern leaders&#8221; = \u201cstern leaders\u201d<\/li>\n<\/ul>\n<p>Now re-examine the last bullet above.\u00a0Notice how \u201cstern\u201d has one syllable, while \u201cauthoritarian\u201d has five.<\/p>\n<p>As long as it conveys more or less the same idea, pick the word with fewer syllables.<\/p>\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-14177\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/09\/Period-key-300x252.jpg\" alt=\"Period key\" width=\"75\" height=\"63\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/09\/Period-key-300x252.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/09\/Period-key.jpg 312w\" sizes=\"(max-width: 75px) 100vw, 75px\" \/><br \/>\nPeriod key<\/strong>: Break longer sentences in two<\/h3>\n<p>&nbsp;<\/p>\n<p>Q: How long is too long for a sentence?<\/p>\n<p>A: Any sentence you can\u2019t read out loud without taking another breath.<\/p>\n<p>Think of each period as a pause for you to take a breath. If you haven\u2019t seen a period for a while, you need one.<\/p>\n<p>Another simple trick is to stick to one thought per sentence.<\/p>\n<p>If you notice a second thought trying to sneak in, stop it in its tracks with\u00a0a period.<\/p>\n<h3><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-14178\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/09\/Enter-key-300x148.jpg\" alt=\"Enter key\" width=\"152\" height=\"75\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/09\/Enter-key-300x148.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/09\/Enter-key.jpg 530w\" sizes=\"(max-width: 152px) 100vw, 152px\" \/><br \/>\nEnter<\/strong> <strong>key<\/strong>: Break longer paragraphs in two<\/h3>\n<p>&nbsp;<\/p>\n<p>Q: How long is too long for a paragraph?<\/p>\n<p>A: Any chunk of text so long your eyes want to skip it.<\/p>\n<p>Remember, 90% of white papers are scanned on the screen.<\/p>\n<p>B2B prospects don\u2019t savor every word like they\u2019re reading a Jane Austen novel.<\/p>\n<p>They skim, scan, and skip their way down the screen. Don\u2019t you?<\/p>\n<h3><strong>To sum up<\/strong><\/h3>\n<p>Use fewer words. Use shorter words. Use shorter sentences. And use shorter paragraphs.<\/p>\n<p>Decades of research show these three keys add up to\u00a0easier reading.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><em>For more quick tips like this, <a href=\"https:\/\/thatwhitepaperguy.com\/subscribe\/\" target=\"_blank\" rel=\"noopener\">subscribe to my free newsletter<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you struggling to achieve a crisp, business-like writing style? Here are three keys to better writing. They\u2019re all right there on your keyboard, and using them is free. Delete key: Cut unnecessary words &nbsp; And replace longer words with shorter words. Here\u2019s one trick for doing that. Whenever you see similar terms joined with&hellip;<\/p>\n","protected":false},"author":2,"featured_media":6517,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quick Tip: Use these 3 keys to better writing - That White Paper Guy<\/title>\n<meta name=\"description\" content=\"To achieve a crisp, business-like writing style, use these three keys. 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