Relieving someone during vacation, illness, or maternity leave<\/li>\n<\/ul>\nClient-finding strategy #3:\u00a0Develop your inbound marketing<\/h3>\n <\/p>\n
<\/p>\n
Think of a magnet.<\/p>\n
Inbound marketing means attracting clients to you, mainly through the web.<\/p>\n
When you get inbound marketing working properly, prospective clients call you.<\/p>\n
To achieve this, build up your online presence.<\/p>\n
Finetune your LinkedIn profile.<\/p>\n
If you like, create a modest website in WordPress.<\/p>\n
<\/p>\n
Perhaps create a “buzz piece” or a white paper of your own to attract leads.<\/p>\n
And learn how to use social media in a skillful way.<\/p>\n
As you start to write white papers, gather good samples and testimonials and publish them on your website for future prospects to see.<\/p>\n
If you dislike selling, like most writers, this is the best way for you to start.<\/p>\n
Client-finding strategy #4:\u00a0Develop your outbound marketing<\/h3>\n <\/p>\n
Outbound marketing is the opposite: going out and pitching your services to prospective clients.<\/p>\n
Think of a megaphone.<\/p>\n
One proven technique is to draw up a list of Dream Clients you would love to work with.<\/p>\n
Then study each one, analyze the white papers they do, and find out who at the company is responsible for white papers.<\/p>\n
<\/p>\n
When you have enough samples and testimonials, approach each Dream Client in turn. Make a plan to contact one a day or one a week, depending on how hungry you are.<\/p>\n
Use some combination of LinkedIn, e-mail, direct mail, and phone calls. Don’t expect a mass e-mail to get you anywhere.<\/p>\n
If you like selling, unlike most writers, this is probably the best way to go.<\/p>\n
Client-finding strategy #5:\u00a0Keep\u00a0doing whatever works for you<\/h3>\n No list can possibly sum up every sales and marketing method, or predict which ones will work for you.<\/p>\n
Try everything you can… and when you find something that generates business, keep on using it.<\/p>\n
You may find\u2014as I did\u2014that before you get to the end of this list, you’re already busy writing white papers.<\/p>\n
But never stop marketing. Never say you’re too busy.<\/p>\n
White papers are lengthy projects. You may be jammed up this week… but will you still be busy six\u00a0or eight weeks from now?<\/p>\n
<\/p>\n
\nWant to hear whenever there\u2019s a fresh article on this site? Subscribe here to stay in the know on long-form content<\/a>. From time to time, we\u2019ll also send you word about some great new resource or training. And you can unsubscribe any time. \u00a0 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Are you a writer looking for white paper clients? Here are five high-level strategies for finding them when you’re just starting out.\u00a0 Some of these efforts can take days or weeks to implement, but the payoff is worth it. Of course, you already know\u00a0the three simple questions that show whether any company needs white papers.\u00a0Right?…<\/p>\n","protected":false},"author":2,"featured_media":12868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,8],"tags":[],"acf":[],"yoast_head":"\n
Writers: Five strategies for finding white paper clients - That White Paper Guy<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n