{"id":1516,"date":"2014-07-14T15:35:22","date_gmt":"2014-07-14T19:35:22","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=1516"},"modified":"2024-01-29T22:12:58","modified_gmt":"2024-01-30T03:12:58","slug":"writers-five-strategies-for-finding-white-paper-clients","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/writers-five-strategies-for-finding-white-paper-clients\/","title":{"rendered":"Writers: Five strategies for finding white paper clients"},"content":{"rendered":"

Are you a writer looking for white paper clients?<\/h2>\n

Here are five high-level strategies for finding them when you’re just starting out.\u00a0<\/strong><\/p>\n

Some of these efforts can take days or weeks to implement, but the payoff is worth it.<\/p>\n

Of course, you already know\u00a0the three simple questions that show whether any company needs white papers<\/a>.\u00a0<\/span>Right?<\/p>\n

These five added strategies include building up your confidence, taking care of inbound and outbound marketing, and never saying you’re too busy.<\/p>\n

Client-finding strategy #1:\u00a0Build your confidence<\/h3>\n

In your working life, you have no doubt accumulated a lot of knowledge in certain domains.<\/p>\n

Take a few minutes to take stock of every area where you have worked or anything you have written about over the years.<\/p>\n

Next, generalize that knowledge.<\/p>\n

Ask yourself which vertical markets your knowledge touches; then ask which horizontal business functions like HR or R&D that touches.<\/p>\n

This exercise will likely generate an impressive list of your existing knowledge.<\/p>\n

All the better to answer that question prospective clients love to ask, “Have you ever written about… ?”<\/p>\n

If you can answer, “Sure, I know about… !” you will be much closer to landing the project.<\/p>\n

 <\/p>\n

\"ripe<\/p>\n

Client-finding strategy #2: Pick the low-hanging fruit<\/h3>\n

This means finding work in the easiest possible way: helping others who already write white papers.<\/p>\n

Do your existing clients do white papers? Do they outsource them to an experienced white paper writer? Or to a creative agency?<\/p>\n

Approach all three sources and ask how you can help with their white papers.<\/p>\n

And don’t leave what you could do up to their imagination.<\/p>\n

Propose some concrete tasks you can do:<\/p>\n