{"id":15188,"date":"2023-01-16T12:12:10","date_gmt":"2023-01-16T17:12:10","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=15188"},"modified":"2024-02-20T20:37:18","modified_gmt":"2024-02-21T01:37:18","slug":"quick-tip-dont-start-your-research-with-google","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/quick-tip-dont-start-your-research-with-google\/","title":{"rendered":"Quick Tip: Don&#8217;t start your research with Google"},"content":{"rendered":"<h2>Yes, you need a lot of research for a white paper.<\/h2>\n<p><strong>No, you don&#8217;t want to start with Google.\u00a0<\/strong><\/p>\n<p>That might send you down countless rabbit holes.<\/p>\n<p>And with AI content being dumped online, we can expect the web to get even more polluted with lies and disinformation in the future.<\/p>\n<p>So here are three steps for doing research even faster and better by not starting with Google.<\/p>\n<h3>Step 1: Start with <strong>Wikipedia<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12666 alignleft\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/03\/Wikipedia-logo.png\" alt=\"Wikipedia logo\" width=\"200\" height=\"200\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/03\/Wikipedia-logo.png 200w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/03\/Wikipedia-logo-150x150.png 150w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/03\/Wikipedia-logo-24x24.png 24w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/03\/Wikipedia-logo-48x48.png 48w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/03\/Wikipedia-logo-96x96.png 96w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/p>\n<p>But you said <a href=\"https:\/\/thatwhitepaperguy.com\/so-you-have-to-write-a-white-paper\/\" target=\"_blank\" rel=\"noopener\">never quote <strong>Wikipedia<\/strong> in a white paper<\/a>?!<\/p>\n<p>No, don&#8217;t quote from Wikipedia. That&#8217;s still my rule. But you <em>can<\/em> use it as a shortcut.<\/p>\n<p>Wikipedia is a secondary source: people commenting on the primary sources who are the actual authorities.<\/p>\n<p>So look up your topic in Wikipedia, and then use the footnotes to find primary sources, the real experts.<\/p>\n<p>Those footnotes will lead you to authoritative authors, analysts, journals, universities, and government reports.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15197 size-medium\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2022-11-27-at-1.07.13-PM-205x300.png\" alt=\"Cover of The Economist magazine\" width=\"205\" height=\"300\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2022-11-27-at-1.07.13-PM-205x300.png 205w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/Screen-Shot-2022-11-27-at-1.07.13-PM.png 434w\" sizes=\"(max-width: 205px) 100vw, 205px\" \/><\/h3>\n<h3><\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-15196\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/CIO-magazine-300x200.jpg\" alt=\"CIO magazine\" width=\"300\" height=\"200\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/CIO-magazine-300x200.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/CIO-magazine-768x513.jpg 768w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/CIO-magazine.jpg 824w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h3>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3>Step 2: Check trusted sources<\/h3>\n<p>After that, do a sweep of some trusted sources:<\/p>\n<ul>\n<li>Analysts like <strong>Deloitte<\/strong>, <strong>Ernst &amp; Young<\/strong>, <strong>Forrester<\/strong>, <strong>Gartner<\/strong>, <strong>McKinsey<\/strong><\/li>\n<li>Journals for C-level execs like CIO, CFO, CMO\u2014whatever fits your target readers<\/li>\n<li><em>The Economist<\/em><\/li>\n<li><em>The New York Times<\/em><\/li>\n<li><em>The New Yorker<\/em><\/li>\n<li><em>The Wall Street Journal<\/em><\/li>\n<li><em>Wired<\/em><\/li>\n<li><em>Ted Talks<\/em><\/li>\n<li>For professions: any special sites or journals for that profession<\/li>\n<li>For technologies: any special sites or journals for that tech<\/li>\n<li>For global topics: the UN<\/li>\n<\/ul>\n<p>This targeted research may sound like a lot of effort.\u00a0But I find this usually turns up solid references I can quote in my white paper.<\/p>\n<h3>Step 3: Then use Google to check if you missed anything<\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-12668 alignleft\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/03\/Google-logo-1-300x119.png\" alt=\"Google logo\" width=\"300\" height=\"119\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/03\/Google-logo-1-300x119.png 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/03\/Google-logo-1.png 636w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/h3>\n<p>But don&#8217;t click on dozens of items.<\/p>\n<p>Take a quick eyeball down the list of Google search results. You can skip anything you already found.<\/p>\n<p>&nbsp;<\/p>\n<p>Do you see anything that sounds right on target, from a source your readers trust?<\/p>\n<p><strong>Tip<\/strong>: If you see many items that all seem to quote the same factoid, survey, or study, click on a couple to find the original source.<\/p>\n<p>Then dive into it and forget the commentators.\u00a0Once again, go for the primary source, not the rehash.<\/p>\n<p>I&#8217;ve found using Google third instead of first gets me better results in less time.<\/p>\n<p>Try it yourself, and let me know how it works for you.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><em>For more quick tips like this, <a href=\"https:\/\/thatwhitepaperguy.com\/subscribe\/\" target=\"_blank\" rel=\"noopener\">get my free newsletter, <strong>White Paper World<\/strong><\/a>.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yes, you need a lot of research for a white paper. No, you don&#8217;t want to start with Google.\u00a0 That might send you down countless rabbit holes. And with AI content being dumped online, we can expect the web to get even more polluted with lies and disinformation in the future. So here are three&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quick Tip: Don&#039;t start your research with Google - That White Paper Guy<\/title>\n<meta name=\"description\" content=\"Yes, you need lots of research for a white paper. 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