{"id":15362,"date":"2023-02-09T00:00:18","date_gmt":"2023-02-09T05:00:18","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=15362"},"modified":"2023-02-25T23:02:16","modified_gmt":"2023-02-26T04:02:16","slug":"white-paper-world-16-february-9-2023","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/white-paper-world-16-february-9-2023\/","title":{"rendered":"White Paper World 16: February 9, 2023"},"content":{"rendered":"<ul>\n<li><strong>Fresh content<\/strong>: White papers and&#8230; Harry Potter?!<\/li>\n<li><strong>Quick tip<\/strong>: Read a draft to your reviewers<\/li>\n<li><strong>New service<\/strong>: Get a video review of your white paper!<\/li>\n<li><b>Congrats to our January book winner<\/b><\/li>\n<\/ul>\n<div class=\"page\" title=\"Page 16\">\n<div class=\"layoutArea\">\n<hr \/>\n<\/div>\n<div class=\"layoutArea\">\n<h2><a href=\"https:\/\/thatwhitepaperguy.com\/white-papers-and-harry-potter\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15351\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/Harry-Potter-and-Ron-in-the-flying-car-300x184.jpg\" alt=\"Harry Potter and Ron in the flying car\" width=\"600\" height=\"368\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/Harry-Potter-and-Ron-in-the-flying-car-300x184.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/Harry-Potter-and-Ron-in-the-flying-car-1024x628.jpg 1024w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/Harry-Potter-and-Ron-in-the-flying-car-768x471.jpg 768w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/Harry-Potter-and-Ron-in-the-flying-car.jpg 1440w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/h2>\n<h2><span style=\"text-decoration: underline;\">Fresh content: White papers and&#8230; Harry Potter?!<\/span><\/h2>\n<\/div>\n<\/div>\n<p>When my wife, Angie, faced a health crisis a couple years ago, our family dove into the world of Harry Potter.<\/p>\n<p>Our nightly readings and periodic movie nights gave us a sense of stability as we shared his adventures.<\/p>\n<p>Last year, we went to see the phenomenal stage play <em>Harry Potter and the Cursed Child<\/em>\u00a0in Toronto.<\/p>\n<p>Now we\u2019re planning a trip to the <em>Warner Brothers Studio Tour London<\/em> to see where the movies were made.<\/p>\n<p>All that got me wondering: Are there any similarities between Harry Potter and white papers?<\/p>\n<p><a href=\"https:\/\/thatwhitepaperguy.com\/white-papers-and-harry-potter\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">So here\u2019s a tongue-in-cheek look at how these two compare\u2026 with tips on white papers sprinkled throughout. <\/span><\/a><\/p>\n<p>And if you don\u2019t know the stories, this article has no spoilers.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<div class=\"layoutArea\">\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14900\" style=\"font-size: 16px;\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/12\/reading-your-white-paper-to-colleagues-300558220-300x200.jpeg\" alt=\"read a white paper out loud\" width=\"600\" height=\"400\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/12\/reading-your-white-paper-to-colleagues-300558220-300x200.jpeg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/12\/reading-your-white-paper-to-colleagues-300558220-768x512.jpeg 768w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/12\/reading-your-white-paper-to-colleagues-300558220.jpeg 900w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/h2>\n<\/div>\n<div class=\"layoutArea\">\n<h2>Quick tip: Read a draft to your reviewers<\/h2>\n<h3>Did you ever work with a SME who kept putting off reviewing a white paper draft?<\/h3>\n<p>Maybe English wasn\u2019t their first language.<\/p>\n<p>Or maybe they weren&#8217;t sure how to express their comments on your draft.<\/p>\n<p>But they were too embarrassed to admit it.<\/p>\n<h3>Here\u2019s a smart way around that:<\/h3>\n<p>1. Schedule a meeting or Zoom, and read the draft out loud to them.<\/p>\n<p>This works best with a group of three or four reviewers max.<\/p>\n<p>2. Invite everyone to interrupt if they have any questions, if they disagree with anything you just read, or if they can\u2019t understand something.<\/p>\n<p>3. Listen carefully, don\u2019t get defensive, and attempt to resolve each comment. At least ask around the table if anyone else has the same view.<\/p>\n<p>4. Try to re-word any troublesome sentences on the fly and get everyone\u2019s okay.<\/p>\n<p>This reading-out-loud approach can feel like slow-going.<\/p>\n<p>But it\u2019s really a win-win:<\/p>\n<ul>\n<li>You get your comments<\/li>\n<li>Everyone feels like you listened to them<\/li>\n<li>Some reviewers gain more confidence<\/li>\n<li>You come away with a corrected draft<\/li>\n<\/ul>\n<p>This simple trick can save days or weeks of review time or get a white paper that\u2019s stuck in reviews moving again.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=NEM8kfgLMLo\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15391\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/White-Paper-Review-latest-300x139.jpg\" alt=\"White Paper Review latest\" width=\"600\" height=\"278\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/White-Paper-Review-latest-300x139.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/White-Paper-Review-latest-1024x475.jpg 1024w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/White-Paper-Review-latest-768x356.jpg 768w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/White-Paper-Review-latest-1536x712.jpg 1536w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/01\/White-Paper-Review-latest.jpg 1798w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<h2><strong>New service<\/strong>: Get a video review of your white paper<\/h2>\n<p>Did you know I have a <strong>YouTube<\/strong> show with my buddy <strong>Brian Boys<\/strong>?<\/p>\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=NEM8kfgLMLo\" target=\"_blank\" rel=\"noopener\">Click here to check out the latest episode<\/a>.<\/p>\n<p>Every show, we review white papers the way movie critics review films.<\/p>\n<p>We choose a white paper we really like\u2014a good example\u2014and then one we think needs a lot of help\u2014a bad example.<\/p>\n<p>By watching along, you&#8217;ll learn how big companies can embarrass themselves with a bad white paper and how much small firms can level the playing field by doing a good white paper.<\/p>\n<p>Now we&#8217;re getting requests from marketers for custom reviews of their draft white papers.<\/p>\n<p>So\u2014by popular demand\u2014we&#8217;re announcing a new service for 2023.<\/p>\n<h3>Need expert help on your white paper?<\/h3>\n<p>Now you can hire us to review your white paper and give you concrete advice to make it better.<\/p>\n<p>You get our undivided attention in a 45-minute private video, plus a PDF of our &#8220;Top 3 Recommendations.&#8221;<\/p>\n<p>And we&#8217;ll be nice, we promise. Our goal is to help you make your white paper even stronger.<\/p>\n<p>Here&#8217;s what a recent client said about this service:<\/p>\n<blockquote><p>&#8220;Thank you so much for your excellent review of my white paper. Lots to digest but it&#8217;s the kind of gentle, constructive observations and recommendations expected from two experts.&#8221;<\/p>\n<p>\u2014<strong>Carl Husa<\/strong>, white paper writer<\/p><\/blockquote>\n<p>The cost is a one-time fee of $500&#8230; one-third less than I used to charge for a written review.<\/p>\n<p>So if you have a white paper you&#8217;d like us to review, <a href=\"mailto:gordon@thatwhitepaperguy.com?subject=White Paper Review Guys: I want a review!&quot;\">just let me know.<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>Congrats to our January book winner!<\/h2>\n<p>Last issue, I asked you to send in your resolutions for your writing career in 2023.<\/p>\n<p>We got more entries than for any other Book Giveaway yet!<\/p>\n<p>Once again, we selected one entry at random. And our winner is <strong>Redante Asuncion-Reed<\/strong> from the Philippines, who specializes in tech for non-profits.<\/p>\n<p>Here, with his permission, are his career resolutions for 2023.<\/p>\n<div id=\"attachment_15449\" style=\"width: 221px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15449\" class=\"add-border wp-image-15449 size-medium\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/02\/Redante-Asuncion-Reed-211x300.jpg\" alt=\"Redante Asuncion-Reed\" width=\"211\" height=\"300\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/02\/Redante-Asuncion-Reed-211x300.jpg 211w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/02\/Redante-Asuncion-Reed.jpg 386w\" sizes=\"(max-width: 211px) 100vw, 211px\" \/><p id=\"caption-attachment-15449\" class=\"wp-caption-text\"><em>Redante Asuncion-Reed<\/em><\/p><\/div>\n<p><em><br \/>\n1. What do you plan to do differently?<\/em><\/p>\n<p>&#8220;I plan on devoting much more time and effort to marketing and venturing deeper into the content marketing industry.<\/p>\n<p>&#8220;As someone who wants to make a career change from the non-profit world, having a full-time job really hampered my efforts last year.<\/p>\n<p>&#8220;Now that I&#8217;m a full-time freelancer, I have the time and energy to devote to this effort.&#8221;<\/p>\n<p><em>2. Where will you put more time, energy, and resources?<\/em><\/p>\n<p>&#8220;I plan on devoting more time to networking on <strong>LinkedIn<\/strong>, reading industry newsletters, responding to announcements for job ads from specialized jobs newsletters, and reaching out to content marketing\u00a0agencies.&#8221;<\/p>\n<p><em>3. Where will you venture out of your comfort zone?<\/em><\/p>\n<p>&#8220;I plan on devoting more time to networking with folks who work in agencies, circulating in online communities like <strong>Superpath<\/strong>, and guest blogging on reputable websites in my niche (technology for non-profits).&#8221;<\/p>\n<p>I certainly wish Redante all the very best with his goals!<\/p>\n<p>For his free book, he chose a <strong>Kindle<\/strong> version of the <em>AP Stylebook<\/em>. Great<\/p>\n<p>At the end of 2023, I&#8217;d like to check back with everyone who sent in resolutions to see how it went.<\/p>\n<p>Of course, you don&#8217;t need to enter a contest to make some wise plans for the year. What are you going to try this year that you never did before?<\/p>\n<p>For me, I&#8217;ll be\u00a0exploring AI and writing white papers with it!<\/p>\n<hr \/>\n<p style=\"text-align: left;\"><strong>Coming next issue<\/strong>: What <strong>ChatGPT<\/strong> says about writing white papers!<\/p>\n<hr \/>\n<h2>That\u2019s all for this time<\/h2>\n<p>Can you believe it: <em>White Paper World<\/em> has been going for a full year!<\/p>\n<p>Thank you for your interest and for all the kind things you&#8217;ve said about this newsletter.<\/p>\n<p>If you missed anything, you can see all the previous issues here:<br \/>\n<a href=\"https:\/\/thatwhitepaperguy.com\/news\/\" target=\"_blank\" rel=\"noopener\">www.thatwhitepaperguy.com\/newsletters\/<\/a><\/p>\n<p>And if you aren&#8217;t already, make sure to subscribe here:<br \/>\n<a href=\"https:\/\/thatwhitepaperguy.com\/subscribe\/\" target=\"_blank\" rel=\"noopener\">www.thatwhitepaperguy.com\/subscribe\/<\/a><\/p>\n<p>And if you have any comments or questions about white papers, please send them to\u00a0<a href=\"mailto:gordon@thatwhitepaperguy.com?subject=Quick%20question%20on%20white%20papers\" data-cke-saved-href=\"mailto:gordon@thatwhitepaperguy.com?subject=Quick%20question%20on%20white%20papers\">Gordon AT thatwhitepaperguy.com<\/a>\u00a0and I\u2019ll do my best to answer\u2026 maybe in my next article!<\/p>\n<p>Good luck with all your projects!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13280\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/05\/GG-signature-300x74.gif\" alt=\"\" width=\"300\" height=\"74\" \/><\/p>\n<p>Gordon Graham<br \/>\nThat White Paper Guy<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fresh content: White papers and&#8230; Harry Potter?! Quick tip: Read a draft to your reviewers New service: Get a video review of your white paper! Congrats to our January book winner Fresh content: White papers and&#8230; Harry Potter?! When my wife, Angie, faced a health crisis a couple years ago, our family dove into the&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[160],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>White Paper World 16: February 9, 2023 - That White Paper Guy<\/title>\n<meta name=\"description\" content=\"Fresh content: White papers and... Harry Potter?! 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