{"id":15588,"date":"2023-03-09T00:00:42","date_gmt":"2023-03-09T05:00:42","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=15588"},"modified":"2023-03-15T08:18:07","modified_gmt":"2023-03-15T12:18:07","slug":"white-paper-world-18-march-9-2023","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/white-paper-world-18-march-9-2023\/","title":{"rendered":"White Paper World 18: March 9, 2023"},"content":{"rendered":"<ul>\n<li><strong>Fresh<\/strong>: Can ChatGPT write a white paper? See for yourself!<\/li>\n<li><strong>This just in<\/strong>: AI for Content Marketing Blueprint<\/li>\n<li><strong>Free event<\/strong>: AI for Writers Summit March 30<\/li>\n<li><strong>O<\/strong><b>ur February Book Winner<\/b>: See the best joke from ChatGPT<\/li>\n<\/ul>\n<div class=\"page\" title=\"Page 16\">\n<hr \/>\n<h2>Fresh: <a href=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/9-Reasons-Why-ChatGPT-Cant-Write-Your-Next-White-Paper-v2-1.pdf\" target=\"_blank\" rel=\"noopener\">Can ChatGPT write a white paper<\/a>?<\/h2>\n<p><a href=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/9-Reasons-Why-ChatGPT-Cant-Write-Your-Next-White-Paper-v2-1.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-15733 alignleft\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/cover-v2-9-reasons-why-ChatGPT-can-t-write-your-next-white-paper-230x300.jpg\" alt=\"cover-v2-9-reasons-why-ChatGPT-can-t-write-your-next-white-paper\" width=\"230\" height=\"300\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/cover-v2-9-reasons-why-ChatGPT-can-t-write-your-next-white-paper-230x300.jpg 230w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/cover-v2-9-reasons-why-ChatGPT-can-t-write-your-next-white-paper-786x1024.jpg 786w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/cover-v2-9-reasons-why-ChatGPT-can-t-write-your-next-white-paper-768x1001.jpg 768w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/cover-v2-9-reasons-why-ChatGPT-can-t-write-your-next-white-paper-1178x1536.jpg 1178w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/cover-v2-9-reasons-why-ChatGPT-can-t-write-your-next-white-paper.jpg 1186w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/><\/a><br \/>\nThe naysayers said no. <strong>ChatGPT<\/strong> said no the first few times I asked.<\/p>\n<p>But I kept pushing\u2014until one day it said yes.<\/p>\n<p>Ten drafts and 150+ prompts later, here&#8217;s a full-length white paper written entirely by ChatGPT, with an intro, main body, conclusions, and endnotes.<\/p>\n<p>I added a five-page Afterword on the process and my thoughts about the results.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/9-Reasons-Why-ChatGPT-Cant-Write-Your-Next-White-Paper-v2-1.pdf\" target=\"_blank\" rel=\"noopener\">See for yourself: Can ChatGPT write a white paper<\/a>?<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"page\" title=\"Page 16\">\n<hr \/>\n<h2>This just in: <a href=\"https:\/\/www.marketingaiinstitute.com\/ai-for-content-marketing-blueprint\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">AI for Content Marketing Blueprint<\/span><\/a><\/h2>\n<p><a href=\"https:\/\/www.marketingaiinstitute.com\/ai-for-content-marketing-blueprint\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-15652 alignright\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/AI-for-Content-Marketing-Blueprint-195x300.jpg\" alt=\"AI for Content Marketing Blueprint\" width=\"195\" height=\"300\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/AI-for-Content-Marketing-Blueprint-195x300.jpg 195w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/AI-for-Content-Marketing-Blueprint.jpg 486w\" sizes=\"(max-width: 195px) 100vw, 195px\" \/><\/a>The <strong>Marketing AI Institute<\/strong> is the brainchild of <strong>Paul Roetzer<\/strong>, former agency copywriter turned author and entrepreneur who saw AI coming long before most marketers.<\/p>\n<p>His company has already done two annual surveys on how marketers feel about AI.<\/p>\n<p>And they recently published a great primer on AI in content marketing.<\/p>\n<p>Among the highlights:<\/p>\n<ul>\n<li>Why AI is a must for content marketers<\/li>\n<li>Top content marketing use cases by industry<\/li>\n<li>Some case studies of companies using AI for content<\/li>\n<li>Overview of 14 top AI tools for content marketing<\/li>\n<\/ul>\n<p>If you&#8217;re a B2B content writer or marketing manager curious about AI, <a href=\"https:\/\/www.marketingaiinstitute.com\/ai-for-content-marketing-blueprint\" target=\"_blank\" rel=\"noopener\">this 23-page report is an excellent place to start<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2><a href=\"https:\/\/www.marketingaiinstitute.com\/events\/ai-for-writers-summit\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"add-border alignnone wp-image-15651\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/AI-for-Writers-Summit-2023-logo-300x142.jpg\" alt=\"AI for Writers Summit 2023 logo\" width=\"600\" height=\"284\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/AI-for-Writers-Summit-2023-logo-300x142.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/AI-for-Writers-Summit-2023-logo-1024x484.jpg 1024w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/AI-for-Writers-Summit-2023-logo-768x363.jpg 768w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/AI-for-Writers-Summit-2023-logo-1536x726.jpg 1536w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/AI-for-Writers-Summit-2023-logo.jpg 1874w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/h2>\n<h2><strong>Free event<\/strong>: <a href=\"https:\/\/www.marketingaiinstitute.com\/events\/ai-for-writers-summit\" target=\"_blank\" rel=\"noopener\">AI for Writers Summit March 30<\/a><\/h2>\n<p>Happening March 30 from noon to 4 PM Eastern, this free virtual event is &#8220;designed for writers, editors, and content team leaders facing accelerating change driven by AI writing technologies.&#8221;<\/p>\n<p>That sounds like us, right? I know I&#8217;ll be watching.<\/p>\n<p>And you likely know one of the speakers: the always fun and insightful <a href=\"https:\/\/annhandley.com\" target=\"_blank\" rel=\"noopener\"><strong>Ann Handley<\/strong><\/a>.<\/p>\n<p>The presenters will discuss where AI writing stands today, the most likely places to use it, and how it will likely affect our career prospects.<\/p>\n<p>I agree 150% with the organizer&#8217;s perspective: AI won\u2019t replace writers\u2014but writers who use AI will replace writers who don\u2019t.<\/p>\n<p>To find out more and register for this free event, visit <a href=\"https:\/\/www.marketingaiinstitute.com\/events\/ai-for-writers-summit\" target=\"_blank\" rel=\"noopener\">https:\/\/www.marketingaiinstitute.com\/events\/ai-for-writers-summit<\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>Our February Book Winner<\/h2>\n<h3>My challenge for February: Get ChatGPT to write a joke that made you laugh.<\/h3>\n<p>Half a dozen readers had the courage to send me one, all the way\u00a0from classic groaners to page-long stories.<\/p>\n<p>I read each joke to my handpicked panel of comedy experts: my kids.<\/p>\n<div id=\"attachment_15735\" style=\"width: 308px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15735\" class=\"wp-image-15735 size-medium\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/Matthew-Jowett-298x300.png\" alt=\"Matthew Jowett\" width=\"298\" height=\"300\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/Matthew-Jowett-298x300.png 298w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/Matthew-Jowett-150x150.png 150w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/Matthew-Jowett-24x24.png 24w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/Matthew-Jowett-48x48.png 48w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/Matthew-Jowett-96x96.png 96w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/Matthew-Jowett.png 358w\" sizes=\"(max-width: 298px) 100vw, 298px\" \/><p id=\"caption-attachment-15735\" class=\"wp-caption-text\"><em>Writer Matthew Jowett<\/em><\/p><\/div>\n<p>And we all agreed on our favorite: so good it made my 12-year-old choke on her soup!<\/p>\n<p>Our February book winner is <strong>Matthew Jowett<\/strong>, a British writer based in France.<\/p>\n<p>Matthew&#8217;s website for <a href=\"https:\/\/mattscopyshop.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Matt&#8217;s Copy Shop <\/strong><\/a>does everything right:<\/p>\n<p>\u2022 It offers samples, testimonials, and a contact form<br \/>\n\u2022 It&#8217;s simple and easy to navigate<br \/>\n\u2022 It gives a good sense of his capabilities<\/p>\n<p>Nice job, Matthew!<\/p>\n<p>&nbsp;<\/p>\n<p>Matthew picked <em><strong>Marketing Warfare<\/strong><\/em> from <a href=\"https:\/\/thatwhitepaperguy.com\/recommended-books-on-white-papers-and-everything-else\/\" target=\"_blank\" rel=\"noopener\">my list of recommended titles<\/a>, a true classic. Read on to hear his joke&#8230; and see the AI artwork I cooked up.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<div id=\"attachment_15759\" style=\"width: 609px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-15759\" class=\"wp-image-15759 \" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/astronaut-joke-v2-300x247.jpg\" alt=\"artwork for astronaut joke created by DALL-E\" width=\"599\" height=\"493\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/astronaut-joke-v2-300x247.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/astronaut-joke-v2-1024x844.jpg 1024w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/astronaut-joke-v2-768x633.jpg 768w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/astronaut-joke-v2.jpg 1260w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><p id=\"caption-attachment-15759\" class=\"wp-caption-text\"><em>Truly scary artwork created by yours truly using DALL-E for the first time ever<\/em><\/p><\/div>\n<h2>Galactic ambitions: the best joke from ChatGPT<\/h2>\n<p><strong>Matthew&#8217;s prompt to ChatGPT<\/strong>: <em>Tell me a joke about a white paper writer, an astronaut, and an alien that does not involve a bar or a bartender, that is not written in the style of a robot, and which is really funny.<\/em><\/p>\n<p style=\"font-weight: 400;\"><strong>ChatGPT<\/strong>: A white paper writer, an astronaut, and an alien are stranded on a desert planet, with no means of communication to call for help. They look around for supplies and resources to survive until they are rescued.<\/p>\n<p style=\"font-weight: 400;\">The white paper writer says, &#8220;We need a plan to conserve our resources and ration our supplies. I suggest we create a detailed schedule for each day.&#8221;<\/p>\n<p style=\"font-weight: 400;\">The astronaut responds, &#8220;That&#8217;s a good idea, but we also need to find a way to signal for help. We can use reflective materials to create a visible distress signal.&#8221;<\/p>\n<p style=\"font-weight: 400;\">The alien, who had been quietly observing the conversation, finally chimes in, &#8220;I have an idea. In my culture, we communicate through dance. Perhaps we can create a dance that will attract the attention of any passing ships.&#8221;<\/p>\n<p style=\"font-weight: 400;\">The white paper writer and the astronaut look at each other, slightly skeptical. But they decide to humor the alien and ask, &#8220;Okay, show us the dance then!&#8221;<\/p>\n<p style=\"font-weight: 400;\">The alien begins to dance, with fluid and graceful movements that mesmerize the white paper writer and the astronaut. After a few moments, they join in, trying to mimic the alien&#8217;s movements.<\/p>\n<p style=\"font-weight: 400;\">As they dance, they notice something in the distance. It&#8217;s a rescue ship!<\/p>\n<p style=\"font-weight: 400;\">They had been spotted because of the reflective materials they had used to create the distress signal.<\/p>\n<p style=\"font-weight: 400;\">As they board the ship, the astronaut turns to the alien and says, &#8220;You know what, that dance might have just saved our lives!&#8221;<\/p>\n<p style=\"font-weight: 400;\">And the alien replies with a grin, &#8220;I knew my funky moves would come in handy one day!&#8221;<\/p>\n<p>Wa-wa-waaaaaaa<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<hr \/>\n<h3><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-15850\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/robot-telling-jokes-300x193.jpg\" alt=\"robot telling jokes\" width=\"600\" height=\"386\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/robot-telling-jokes-300x193.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/robot-telling-jokes-1024x658.jpg 1024w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/robot-telling-jokes-768x494.jpg 768w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2023\/03\/robot-telling-jokes.jpg 1440w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/span><\/h3>\n<h3>The point is: AI is really bad at humor<\/h3>\n<p>I personally think AI is a long way from telling a simple one-liner like this:<\/p>\n<p>What did the fish say when she swam into a wall?<\/p>\n<p>Dam!<\/p>\n<div class=\"page\" title=\"Page 16\">\n<p>Despite all the furor over AI, humans need to remember what only <em>we<\/em> can do. Things like:<\/p>\n<ul>\n<li>Come up with truly original ideas<\/li>\n<li>Understand a target audience<\/li>\n<li>Interview experts<\/li>\n<li>Separate fact from fiction<\/li>\n<li>Tell stories<\/li>\n<li>Crack jokes<\/li>\n<\/ul>\n<p>Some writers have told me they aren&#8217;t sold on AI. I think that&#8217;s fine.<\/p>\n<p>But if you want to resist the new technology, you must double down on the things only humans can do.<\/p>\n<p>I predict that within a year or two, nearly all commodity writing around the world\u2014bulk tweets, clickbait headlines, and me-too content\u2014will be cranked out by AI for a fraction of a penny per word.<\/p>\n<p>There won&#8217;t be any work left for anyone who can&#8217;t write better than ChatGPT and other AIs.<\/p>\n<p>That&#8217;s why I&#8217;m urging all writers who want to stay in business to start learning about AI. And then sharpen up your writing skills and inject humanity into your copy.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"page\" title=\"Page 16\">\n<hr \/>\n<h2>That\u2019s all for this time<\/h2>\n<p>Thanks for reading another newsletter packed with AI content.<\/p>\n<p>If you missed anything, you can see all the previous issues here:<br \/>\n<a href=\"https:\/\/thatwhitepaperguy.com\/news\/\" target=\"_blank\" rel=\"noopener\">www.thatwhitepaperguy.com\/newsletters\/<\/a><\/p>\n<p>And to see every new issue, make sure to subscribe here:<br \/>\n<a href=\"https:\/\/thatwhitepaperguy.com\/subscribe\/\" target=\"_blank\" rel=\"noopener\">www.thatwhitepaperguy.com\/subscribe\/<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-13280\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2022\/05\/GG-signature-300x74.gif\" alt=\"\" width=\"300\" height=\"74\" \/><\/p>\n<p>Gordon Graham<br \/>\nThat White Paper Guy<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fresh: Can ChatGPT write a white paper? See for yourself! This just in: AI for Content Marketing Blueprint Free event: AI for Writers Summit March 30 Our February Book Winner: See the best joke from ChatGPT Fresh: Can ChatGPT write a white paper? The naysayers said no. ChatGPT said no the first few times I&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[167,160],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>White Paper World 18: March 9, 2023 - That White Paper Guy<\/title>\n<meta name=\"description\" content=\"Fresh: Can ChatGPT write a white paper? | AI for Content Marketing Blueprint | AI for Writers Summit March 30 | February Book Winner | Thank you, Linux Foundation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatwhitepaperguy.com\/white-paper-world-18-march-9-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White Paper World 18: March 9, 2023 - That White Paper Guy\" \/>\n<meta property=\"og:description\" content=\"Fresh: Can ChatGPT write a white paper? 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