{"id":2147,"date":"2015-01-22T10:00:37","date_gmt":"2015-01-22T15:00:37","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=2147"},"modified":"2021-01-26T12:50:22","modified_gmt":"2021-01-26T17:50:22","slug":"copywriters-consider-writing-b2b-content","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/copywriters-consider-writing-b2b-content\/","title":{"rendered":"Copywriters, consider writing B2B content"},"content":{"rendered":"

Are you a copywriter having trouble finding enough high-paying work?<\/h2>\n

You may\u00a0be looking in the wrong place.<\/h3>\n

In some markets, competition is so fierce you\u00a0can feel like you\u2019re fighting with sharks for scraps.<\/strong><\/p>\n

A pack of hungry writers circle and pounce on every project, bidding low and promising the impossible.<\/p>\n

Get out of the red ocean<\/h3>\n

In these waters, you can\u00a0find yourself working 16-hour days just to get by.<\/p>\n

When you finally look up from your computer, you realize your dream of a relaxed, work-at-home lifestyle has been eaten alive.<\/p>\n

You may be swimming in a “red ocean” where there are too many fish and not enough food. And there’s blood in the water from too much competition.<\/p>\n

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Many copywriters focus on business-to-consumer (B2C) projects.<\/p>\n

Understandable. It’s the market we see every day\u2014the products we see in stores, the ads we see on TV, and most of the websites we visit online.<\/p>\n

But since everybody sees it, that’s the market where most writers head.<\/p>\n

Move to a deep blue ocean of opportunity<\/h3>\n

But there’s another market with more opportunity and hardly anyone else around to churn up the water. That\u2019s the “blue ocean” of business-to-business (B2B) content writing.<\/p>\n

Many big-name companies plus\u00a0millions of exciting smaller firms\u00a0don\u2019t sell only to individuals.<\/p>\n

They also do business with other businesses. And, when they make a sale, it\u2019s often for hundreds of thousands of dollars.<\/p>\n

For a company to win such a major deal, it must build a strong foundation of trust with prospective buyers.<\/strong><\/p>\n

B2B companies must\u00a0provide useful, engaging information\u00a0to help prospective buyers find them\u00a0on the web, and trust them enough to do business.<\/p>\n

This is called content marketing<\/strong>. It’s\u00a0the #1 trend in marketing today, used by 9 out of 10 B2B companies.<\/p>\n

The most common element\u00a0these\u00a0firms\u00a0outsource is\u00a0writing<\/strong>. In-house\u00a0marketing teams just\u00a0don\u2019t have the\u00a0time or the skills to do it themselves.<\/p>\n

There’s not enough B2B content writers <\/h3>\n

In North America alone, there are more than 5 million B2B companies.<\/p>\n

The U.S. Bureau of Labor Statistics reports there are only 129,100 writers in the whole country. And that\u00a0includes everyone from Stephen King to your local coffeeshop poet.<\/p>\n

Most of these people have never heard of B2B content, and they couldn’t write\u00a0it, even if they wanted to.<\/p>\n

This tiny pool of talent means not every B2B company can even find a writer. There just aren\u2019t enough to go around.<\/p>\n

It\u2019s a huge opportunity. Especially when a\u00a0single B2B\u00a0company can easily keep\u00a0two or three writers working full-time generating a constant flow of content.<\/p>\n

B2B content is not sales copy<\/h3>\n

We\u2019re not talking about writing infomercials or sales letters or anything with a BUY NOW button on it. And B2B content is\u00a0not tweets or Facebook updates.<\/p>\n

B2B content is fun to write\u2014very much like newspaper features, op-ed pieces, profiles, and news updates.<\/p>\n

Rather than hype-filled sales material, it\u2019s more like service journalism, where you provide\u00a0helpful tips and useful advice. Millions of companies desperately need\u00a0this type of content and there just\u00a0aren\u2019t enough seasoned\u00a0writers to do it.<\/p>\n

Some popular forms of B2B\u00a0content<\/h3>\n

Here are some popular forms of B2B content that any copywriter can create:<\/p>\n