{"id":2147,"date":"2015-01-22T10:00:37","date_gmt":"2015-01-22T15:00:37","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=2147"},"modified":"2021-01-26T12:50:22","modified_gmt":"2021-01-26T17:50:22","slug":"copywriters-consider-writing-b2b-content","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/copywriters-consider-writing-b2b-content\/","title":{"rendered":"Copywriters, consider writing B2B content"},"content":{"rendered":"
In some markets, competition is so fierce you\u00a0can feel like you\u2019re fighting with sharks for scraps.<\/strong><\/p>\n A pack of hungry writers circle and pounce on every project, bidding low and promising the impossible.<\/p>\n In these waters, you can\u00a0find yourself working 16-hour days just to get by.<\/p>\n When you finally look up from your computer, you realize your dream of a relaxed, work-at-home lifestyle has been eaten alive.<\/p>\n You may be swimming in a “red ocean” where there are too many fish and not enough food. And there’s blood in the water from too much competition.<\/p>\n <\/p>\n Many copywriters focus on business-to-consumer (B2C) projects.<\/p>\n Understandable. It’s the market we see every day\u2014the products we see in stores, the ads we see on TV, and most of the websites we visit online.<\/p>\n But since everybody sees it, that’s the market where most writers head.<\/p>\n But there’s another market with more opportunity and hardly anyone else around to churn up the water. That\u2019s the “blue ocean” of business-to-business (B2B) content writing.<\/p>\n Many big-name companies plus\u00a0millions of exciting smaller firms\u00a0don\u2019t sell only to individuals.<\/p>\n They also do business with other businesses. And, when they make a sale, it\u2019s often for hundreds of thousands of dollars.<\/p>\n For a company to win such a major deal, it must build a strong foundation of trust with prospective buyers.<\/strong><\/p>\n B2B companies must\u00a0provide useful, engaging information\u00a0to help prospective buyers find them\u00a0on the web, and trust them enough to do business.<\/p>\n This is called content marketing<\/strong>. It’s\u00a0the #1 trend in marketing today, used by 9 out of 10 B2B companies.<\/p>\n The most common element\u00a0these\u00a0firms\u00a0outsource is\u00a0writing<\/strong>. In-house\u00a0marketing teams just\u00a0don\u2019t have the\u00a0time or the skills to do it themselves.<\/p>\n In North America alone, there are more than 5 million B2B companies.<\/p>\n The U.S. Bureau of Labor Statistics reports there are only 129,100 writers in the whole country. And that\u00a0includes everyone from Stephen King to your local coffeeshop poet.<\/p>\n Most of these people have never heard of B2B content, and they couldn’t write\u00a0it, even if they wanted to.<\/p>\n This tiny pool of talent means not every B2B company can even find a writer. There just aren\u2019t enough to go around.<\/p>\n It\u2019s a huge opportunity. Especially when a\u00a0single B2B\u00a0company can easily keep\u00a0two or three writers working full-time generating a constant flow of content.<\/p>\n We\u2019re not talking about writing infomercials or sales letters or anything with a BUY NOW button on it. And B2B content is\u00a0not tweets or Facebook updates.<\/p>\n B2B content is fun to write\u2014very much like newspaper features, op-ed pieces, profiles, and news updates.<\/p>\n Rather than hype-filled sales material, it\u2019s more like service journalism, where you provide\u00a0helpful tips and useful advice. Millions of companies desperately need\u00a0this type of content and there just\u00a0aren\u2019t enough seasoned\u00a0writers to do it.<\/p>\n Here are some popular forms of B2B content that any copywriter can create:<\/p>\n And every company needs informative, factual webpages about the company, its\u00a0products, and management team.<\/p>\n None of this content is overtly \u201csalesy.\u201d Your audience of\u00a0hard-headed business people won\u2019t tolerate\u00a0any puffery.<\/p>\n Instead, these pieces \u201csell without selling\u201d by telling stories and presenting facts.<\/p>\n Most of these popular formats pay well. Take a look:<\/p>\n You can\u00a0earn a comfortable income writing B2B content.<\/p>\n <\/p>\n Remember that red ocean?<\/p>\n B2B\u00a0content marketing is the exact\u00a0opposite: a blue ocean. There\u2019s better pay, less competition, and far less stress than in traditional B2C copywriting.<\/p>\n If\u00a0you\u2019re not happy with the rates you are getting for your work, catch this wave and get\u00a0swept into a blue ocean of freedom and opportunity.<\/p>\n To\u00a0find out more, check out the\u00a0Crash Course in B2B Content<\/strong><\/a>\u00a0by Gordon Graham.<\/p>\n This is a quickstart to writing the 12 most popular forms of B2B content, from blog posts to white papers. Gordon describes each format,\u00a0shows\u00a0examples including a detailed video walkthrough, tells the going rates you can\u00a0charge,\u00a0and gives lots of\u00a0tips to help you start writing that format right away.<\/p>\nGet out of the red ocean<\/h3>\n
Move to a deep blue ocean of opportunity<\/h3>\n
There’s not enough B2B content writers <\/h3>\n
B2B content is not sales copy<\/h3>\n
Some popular forms of B2B\u00a0content<\/h3>\n
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The pay is good<\/h3>\n
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Dive into the blue ocean, today<\/h3>\n