{"id":2235,"date":"2015-02-11T10:51:14","date_gmt":"2015-02-11T15:51:14","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=2235"},"modified":"2021-01-26T12:51:17","modified_gmt":"2021-01-26T17:51:17","slug":"moving-from-journalist-to-b2b-content-writer","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/moving-from-journalist-to-b2b-content-writer\/","title":{"rendered":"Moving from journalist to B2B content writer"},"content":{"rendered":"

Have you ever\u00a0worked as a journalist?<\/h2>\n

Then you\u2019ve got what it takes to move into the lucrative field of B2B content writing.<\/strong><\/p>\n

After all, you know\u00a0how to write fast and tell a compelling story to your audience.<\/p>\n

Your interview skills are top-notch.<\/p>\n

And, you\u2019ve likely\u00a0scanned through mountains of reports to find the perfect nugget for\u00a0a\u00a0story.<\/p>\n

So why not take advantage of the biggest boom in writing that’s come along in years?<\/p>\n

It’s called B2B content marketing and any journalist is ideally positioned to move into it.<\/p>\n

\"Moving<\/p>\n

What is B2B content?<\/h3>\n

B2B content includes blog posts, case studies, e-newsletters, press releases, slide decks, video scripts, white papers\u2026<\/p>\n

In fact, B2B content includes any piece of writing that helps a company rise in Google\u2019s search results and attract prospective buyers.<\/p>\n

But it\u2019s not sales copy. And there are never any\u00a0\u201cBuy now\u201d buttons in the margins.<\/p>\n

B2B content is designed\u00a0to help business people understand an issue, solve a problem, or make a decision.<\/p>\n

It’s a lot like service journalism.<\/p>\n

And there\u2019s a desperate shortage of good writers who can produce it.\u00a0That\u2019s where you come in, as an experienced journalist.<\/p>\n

The skills you already have<\/h3>\n

Let\u2019s take a look at the skills you already have:<\/p>\n