{"id":2241,"date":"2015-02-11T10:52:19","date_gmt":"2015-02-11T15:52:19","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=2241"},"modified":"2021-01-26T12:43:37","modified_gmt":"2021-01-26T17:43:37","slug":"moving-from-copywriter-to-b2b-content-writer","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/moving-from-copywriter-to-b2b-content-writer\/","title":{"rendered":"Moving from copywriter to B2B content writer"},"content":{"rendered":"

Have you ever worked as a copywriter?<\/h2>\n

Then, as a copywriter, you understand more about marketing than writers\u00a0from any other career path.<\/strong><\/p>\n

And you’ve probably got some wonderful skills.<\/p>\n

So why not cash\u00a0in on the biggest writing boom in years: B2B content?<\/p>\n

\"photo<\/a><\/p>\n

What is B2B content?<\/h3>\n

As you know, B2B content includes blog posts, case studies, e-newsletters, press releases, slide decks. video scripts, white papers…<\/p>\n

In fact, B2B content includes any piece of writing that helps a company rise in Google’s search results and attract prospective buyers.<\/p>\n

But it’s not sales copy. And there are never any\u00a0“Buy now” buttons in the margins.<\/p>\n

B2B content is designed\u00a0to help business people understand an issue, solve a problem, or make a decision.<\/p>\n

And there’s a desperate shortage of good writers who can produce it.\u00a0That’s where you come in, as an experienced copywriter.<\/p>\n

You already have many\u00a0skills<\/h3>\n

Let\u2019s review the great skills you likely already have:<\/p>\n