{"id":2252,"date":"2015-02-11T10:50:37","date_gmt":"2015-02-11T15:50:37","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=2252"},"modified":"2021-01-26T12:50:55","modified_gmt":"2021-01-26T17:50:55","slug":"moving-from-tech-writer-to-b2b-writer","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/moving-from-tech-writer-to-b2b-writer\/","title":{"rendered":"Moving from tech writer to B2B writer"},"content":{"rendered":"

Have you ever\u00a0worked as a tech writer?<\/h2>\n

Then you\u2019ve likely seen B2B content like white papers and slide decks. <\/strong><\/p>\n

You may even have written some yourself.<\/p>\n

You already know how to write precisely and explain how things work.<\/p>\n

So why not take advantage of the biggest boom in writing that’s come along in years?<\/p>\n

It’s called B2B content marketing, and any tech writer\u00a0is well-positioned to move into it.<\/p>\n

\"writer<\/p>\n

What is B2B content?<\/h3>\n

As you know, B2B content includes blog posts, case studies, e-newsletters, press releases, slide decks. video scripts, white papers…<\/p>\n

In fact, B2B content includes any piece of writing that helps a company rise in Google’s search results and attract prospective buyers.<\/p>\n

It’s not sales copy. And there are never any\u00a0“Buy now” buttons in the margins.<\/p>\n

B2B content is designed\u00a0to help business people understand an issue, solve a problem, or make a decision.<\/p>\n

And there’s a desperate shortage of good writers who can produce it.\u00a0That’s where you come in, as an experienced technical writer.<\/p>\n

You already have many\u00a0skills<\/h3>\n

Let\u2019s review the great skills you already have:<\/p>\n