{"id":2411,"date":"2015-02-24T09:00:35","date_gmt":"2015-02-24T14:00:35","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=2411"},"modified":"2021-12-02T12:21:34","modified_gmt":"2021-12-02T17:21:34","slug":"where-to-find-stock-photos-for-white-papers-and-b2b-marketing","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/where-to-find-stock-photos-for-white-papers-and-b2b-marketing\/","title":{"rendered":"Where to find stock photos for white papers and B2B marketing"},"content":{"rendered":"

At That White Paper Guy, we really like using stock photos, both in white papers and in our social media.<\/h2>\n

When you find realistic-looking stock photos, they can retain readers who would otherwise be put off\u00a0by a wall of gray text.<\/strong><\/p>\n

To help you make your content more interesting, we’ve done some research on the best stock photo services out there.<\/p>\n

A word about photo choices<\/h3>\n

But first, some advice: Be sure not to fill up your white papers with “smug shots”.<\/p>\n

That\u2019s what we call those cloying photos with fake happy-faced people looking like they just walked out of an ad\u2014or maybe off of an alien spaceship\u2014bent on infiltrating our culture.<\/p>\n

Here\u2019s a good example of a smug shot:<\/p>\n

\"stock<\/p>\n

(No, we didn’t pay for this photo\u2014and we recommend you don\u2019t either.)<\/p>\n

Rather, your images should illuminate your content. Or depict your target reader, or the problem you’re discussing. A light\u00a0image can even play off your content.<\/p>\n

Take a look at a few of the images That White Paper Guy has found and used in white papers in the past:<\/p>\n

\"stock \"stock \"stock<\/p>\n

Where to find photos? We did the research.<\/h3>\n

Looking for stock photography can be a little overwhelming, with 3.4 billion \u00a0results for a Google search for “stock photos.”<\/p>\n

So how do you find the best place?<\/p>\n

We recently explored some stock photography websites. We looked at how many images the site has, the index quality, and the cost.<\/p>\n

We also ran identical searches, when possible, for photos that could be used in white papers. Our search term was\u00a0\u201ccloud computing\u201d and we’re sharing the first three images that appeared for each of our searches.<\/p>\n

Here are our results.<\/p>\n

iStock www.istockphoto.com<\/a><\/h3>\n

Selection<\/strong>: Many millions of images +\u00a0vector illustrations, videos, music, and sound effects.
\nIndex quality<\/strong>: Easy search function with the option to find similar photos, or\u00a0search by orientation (horizontal, vertical, or square)
\nSearch term results<\/strong>: 2,200 images<\/p>\n

\"3<\/p>\n

Cost<\/strong>: 1 credit=$13, 3 credits=$36, 18 credits=$188
\nCost for each image above is\u00a03 credits, or $36. All sizes are the same price.
\nNotes<\/strong>: iStock is a well-established source where smaller photos were once available for about $5. But costs have gone up dramatically: $36 for one image is not a great deal.\u00a0Your costs can now escalate quickly if you add several images to a white paper.<\/p>\n

Shutterstock www.shutterstock.com<\/a><\/h3>\n

Selection<\/strong>: 40 million images, including graphics
\nIndex quality<\/strong>:\u00a0Easy search by keyword or category
\nSearch term results<\/strong>: 1,270+<\/p>\n

\"3<\/p>\n

Cost<\/strong>: 2 for $29; 5 for $49; 25 for $229. So the cost of any image above is $15.
\nNotes<\/strong>: Pre-paid credits\u00a0must be used within 12 months of purchase.<\/p>\n

 <\/p>\n

Bigstock www.bigstockphoto.com<\/a><\/h3>\n

Selection<\/strong>: 23+ million photos, videos, and vectors
\nIndex quality<\/strong>: Simple interface for both keyword and category searches
\nSearch term results<\/strong>: 66,000+<\/p>\n

\"3<\/p>\n

Cost<\/strong>: 10 credits=$35, 25 credits=$49,\u00a0100 credits=$169.<\/span>
\nYou can buy the first photo (above) at medium size (5.3″x2.8″\/300 dpi) for 2 credits = $7 or less. Most small images start at 1 credit, which makes this our current favorite source for stock photos.\u00a0<\/span>
\nNotes<\/strong>: Owned by Shutterstock. Site features one free image each week.<\/p>\n

 <\/p>\n

Dreamstime www.dreamstime.com<\/a><\/h3>\n

Selection<\/strong>: Approaching 30 million images in early 2015
\nIndex quality<\/strong>: Sits offers extensive search features, plus tracking tool for account holders.
\nSearch term results<\/strong>: 5,000+<\/p>\n

 <\/p>\n

\"3<\/p>\n

Cost<\/strong>: 11 credits=$15, 5 images per month for $45. Images start at 1 credit. So the cost of the first photo (above) at medium size is 16 credits (about $20).
\nNotes<\/strong>: Credits expire after one year. There is a “free” section, but it had no results for\u00a0our search. For free images, the site requests credit to the source, as\u00a0indicated on the download page.<\/p>\n

 <\/p>\n

Stock Free Images www.stockfreeimages.com<\/a><\/h3>\n

Selection<\/strong>: Claims to be the largest collection of free images on the web, with 1+ million images, royalty-free photos, and illustrations.
\nIndex quality<\/strong>: Search by keyword or category. Not all photos that turn up in results are ll free.
\nSearch term results<\/strong>: First row of images that came up were from Dreamstime. The second row included\u00a0two\u00a0free images that didn\u2019t really satisfy the search term.<\/p>\n

\"three<\/p>\n

Still, a search for the term \u201ccloud\u201d brought up more than 33,000 free images.
\nCost<\/strong>: Free, as long as the photos are from this site. Search results will include images that cost money.
\nNotes<\/strong>: Owned by Dreamstime.\u00a0Linkbacks are required, preferably in HTML format.<\/p>\n

 <\/p>\n

Fotolia <\/b>www.fotolia.com<\/b><\/span><\/a><\/span><\/h3>\n

Selection<\/b>: 36 million royalty-free images
\nIndex quality<\/b>:\u00a0Search by keyword, with multiple terms for advanced searches.
\nSearch term results<\/b>: 39,688
\n<\/span><\/p>\n

\"3<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Cost<\/b>: Credits start at 10=$14; 26=$35; or set a custom amount. Subscriptions start with\u00a010 medium images for $25 per month. Cost of the first photo (above) is 6 credits for small=$8.40.<\/span><\/p>\n

Notes<\/b>: Offers free images of the week.<\/p>\n

 <\/p>\n

Deathtothestockphoto www.deathtothestockphoto.com<\/a><\/h3>\n

Selection<\/strong>: Small library of 400 (as of early 2015) and growing
\nIndex quality<\/strong>: No index available.
\nSearch term results<\/strong>: Not available. Free photos are sent by e-mail each month. We selected the first 3 images in our free photo pack to demonstrate the type of photos available.<\/p>\n

\"3<\/p>\n

Cost<\/strong>: A $10 per month premium membership gives access to the library, all packages online, and an extra package each month. Sign up and receive a link to access 14 free images.<\/span>
\nNotes<\/strong>: This site was created when a group of owners decided to share the photos on their laptops.<\/span><\/p>\n

 <\/p>\n

Hubspot: 75 Free Stock Photos\u00a0http:\/\/offers.hubspot.com\/free-stock-photos<\/a><\/h3>\n

Selection<\/strong>: 75 free stock photos
\nIndex quality<\/strong>: 5 categories: Experience, Working Hard, Laptop Work, People Together, and Silly Photos
\nSearch term results<\/strong>: No search available. Here’s a sample of photos from three of the categories.<\/p>\n

\"3<\/p>\n

Cost<\/strong>: Register\u00a0and then download images free.\u00a0<\/span>
\nNotes<\/strong>: If you\u2019re on a tight budget, these images may work just fine for you.<\/p>\n

 <\/p>\n

Saving the best for last?<\/h3>\n

Just as our search was winding down, we came across a very interesting stock photo site.<\/p>\n

The Stocks http:\/\/thestocks.im\/<\/a><\/h3>\n

The site claims to have\u00a0the best royalty-free stock photos in one place.<\/p>\n

Royalty-free generally means the photo\u00a0is free to use as often as you like once you purchase, but these images appear to be entirely free.<\/p>\n

While The Stocks\u00a0doesn\u2019t have one main search engine, you\u2019ll find various search tools ranging from keyword queries to grids within pages of 16 or so contributors.<\/p>\n

Don\u2019t be surprised to find a popup telling you your search might go better at iStock Photo<\/a>, though there’s no visible sign of any\u00a0connection between the two.<\/p>\n

A\u00a0quick search found\u00a0photos of clouds though they didn\u2019t fit our “cloud computing” search\u00a0term.<\/p>\n

\"three<\/p>\n

The fact we stumbled upon\u00a0The Stocks at the last minute is a testament to the ever-changing world of stock photography.<\/p>\n

While we’re not declaring this one to be\u00a0the best stock photo site, it’s definitely got some great free photos and we’ll be investigating it further.<\/p>\n

With\u00a0so many sources of inexpensive stock photos, there is no excuse for any more “walls of grey.” It’s time to liven up your white papers with images.<\/p>\n

Just be sure to read the fine print on the terms of agreement for every site.<\/p>\n

In the end, you’ll get better results if your content features some lively\u00a0images.<\/p>\n

Have you got a favorite stock photography site? Share it\u00a0with us in our Comment section below.<\/strong><\/p>\n

 <\/p>\n

\n

Want to hear whenever there\u2019s a fresh article on this site? <\/em>Subscribe here to stay in the know on long-form content<\/em><\/a>. From time to time, we\u2019ll also send you word about some great new resource or training. And you can unsubscribe any time. \u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

At That White Paper Guy, we really like using stock photos, both in white papers and in our social media. When you find realistic-looking stock photos, they can retain readers who would otherwise be put off\u00a0by a wall of gray text. To help you make your content more interesting, we’ve done some research on the…<\/p>\n","protected":false},"author":9,"featured_media":6476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,7],"tags":[31,32],"acf":[],"yoast_head":"\nWhere to find stock photos for white papers and B2B marketing<\/title>\n<meta name=\"description\" content=\"To help you make your B2B content more interesting, we've done some research on finding stock photos for your B2B content. 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