{"id":2599,"date":"2015-07-22T09:57:14","date_gmt":"2015-07-22T13:57:14","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=2599"},"modified":"2021-01-18T09:45:10","modified_gmt":"2021-01-18T14:45:10","slug":"marketers-to-get-more-from-your-white-papers-repurpose","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/marketers-to-get-more-from-your-white-papers-repurpose\/","title":{"rendered":"Marketers: To get more from your white papers, repurpose"},"content":{"rendered":"
How can you get more from your investment? <\/strong><\/p>\n Simple: Repurpose your white paper into multiple formats.<\/p>\n <\/p>\n Having essentially the same material available in different formats gives your company more \u201ckicks at the can.\u201d<\/p>\n In other words, more chances to engage prospects.<\/p>\n When you sponsor\u00a0a white paper, you pay to gather\u00a0all the best research and create\u00a0your most convincing arguments.<\/p>\n For a B2B marketer, that’s gold.<\/p>\n <\/p>\n Why not recycle that great content into other formats that can reach different prospects who may prefer to access content in a different way?<\/p>\n Way back in 2009, B2B marketing expert Ardath Albee coined her \u201cRule of 5\u201d for content.<\/p>\n \u201cEvery content development undertaking should produce content assets that can be used at least five different ways,\u201d she wrote.<\/p>\n “Let’s say that you plan to create a white paper. When you know in advance that you need\u00a0four\u00a0additional content assets from the project, you can plan production with that in mind.”<\/p>\nThis isn’t a new idea, it’s a classic<\/h3>\n