{"id":2666,"date":"2015-05-20T11:30:22","date_gmt":"2015-05-20T15:30:22","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=2666"},"modified":"2021-01-18T09:43:44","modified_gmt":"2021-01-18T14:43:44","slug":"must-copywriters-show-our-faces","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/must-copywriters-show-our-faces\/","title":{"rendered":"Must copywriters show our faces?"},"content":{"rendered":"<h2 class=\"p1\"><span class=\"s1\">Do white paper copywriters have to do video interviews?<\/span><\/h2>\n<p><strong>Do we have to show our faces to the marketing managers who hire us? <\/strong><\/p>\n<p>Or to the SMEs we interview?\u00a0Even when we&#8217;re working remotely and will never meet in person?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/05\/bigstock-Black-Mask-24738725-1.jpg\" alt=\"photo of black mask\" width=\"456\" height=\"342\" \/>I got that question recently from a writer with a pressing reason to ask.<\/p>\n<p>Experienced copywriter JM (not his real initials) was involved in a car accident that left his face permanently disfigured.<\/p>\n<p>When\u00a0he tried to get back to work, applying for jobs he was well-qualified for, interviewers told him things like\u00a0&#8220;you wouldn&#8217;t fit in here.&#8221;<\/p>\n<p>So he went freelance to\u00a0work from his home office. But he&#8217;s still worried about doing face-to-face interviews, either in person or through video.<\/p>\n<h3>Not the only reason<\/h3>\n<p>There are other legitimate reasons why a copywriter might not want to hop on a video call\u00a0with a client:<\/p>\n<ul>\n<li>You don&#8217;t know how and\u00a0you&#8217;re worried about flubbing it<\/li>\n<li>You&#8217;re embarrassed because your office is a mess\u2014and whose isn&#8217;t?<\/li>\n<li>You find video calls distract from the business\u00a0conversation you want to have<\/li>\n<li>You dislike the herky-jerky audio and frequent dropped calls<\/li>\n<li>One of your favorite perks of\u00a0freelancing is not having\u00a0to dress up and do hair and makeup every morning<\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">I can relate, believe me. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So here are some tips for\u00a0any copywriter who doesn&#8217;t want to do video Skypes with clients.<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">Tip #1: A writer is judged on their words, not their appearance\u00a0<\/span><\/h3>\n<p class=\"p1\">Any business person worth their salt looks at what a writer can do for their business&#8230; not their appearance.<\/p>\n<p class=\"p1\">If their work is effective, that\u2019s all that\u00a0really matters.<\/p>\n<p class=\"p1\"><span class=\"s1\">This is one reason why I like being a writer. If I had to make it on &#8220;good looks\u201d I wouldn\u2019t make it very far.\u00a0<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\">Tip #2: No one looks fabulous\u00a0in a tiny on-screen\u00a0window\u00a0<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">When I write for Google, my contacts often want to do a Google Hangout. I&#8217;m not sure why.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The garish green lights in people&#8217;s\u00a0offices, the background clutter, and the too-faraway or too-close faces make everyone look less than wonderful. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I\u2019ve watched\u00a0older SMEs\u00a0hunch over their desks so\u00a0all anyone\u00a0can see is their bald crowns.\u00a0<\/span><\/p>\n<p class=\"p1\">The point is, most people don&#8217;t look their best in a 2-inch window on the screen.<\/p>\n<h3 class=\"p1\"><span class=\"s1\">Tip #3: Show a still image during video calls<\/span><\/h3>\n<p class=\"p1\">One of my favorite clients\u00a0never shows her face. If her colleagues request a video call, she puts up a still image of a landscape with her name on it.<\/p>\n<p class=\"p1\">She uses the same image for LinkedIn and Facebook.<\/p>\n<p class=\"p1\">It&#8217;s a viable idea: If you must Skype with a client,\u00a0click on the phone icon, not the video. That way you can show a still image instead of your face, perhaps a shelf of books or anything else\u00a0that conveys the idea that you\u2019re a wordsmith.<\/p>\n<h3 class=\"p1\">Tip #4: Steer clients away from video calls<\/h3>\n<p class=\"p1\"><span class=\"s1\">I figure I&#8217;ve interviewed at least\u00a03,000 business people over the years. And I have to tell you, only a tiny handful of those were through in person or through video calls. Maybe 25 or 30. That&#8217;s 1%&#8230; not a very frequent occurrence. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I dislike doing video interviews to gather detailed content for several reasons: <\/span><\/p>\n<ul>\n<li class=\"p1\">I want to concentrate on what they&#8217;re telling me, not a laggy image of their face<\/li>\n<li class=\"p1\"><span class=\"s1\">My clients get nothing from watching my head down as I type\u00a0<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">A video call is harder to record (I bought special software just to record Skype conversations)<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">A video recording makes a gigantic file that may not fit on your iPad\u00a0or mobile phone, so it&#8217;s less portable than an audio file<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Whenever a client requests a video conference, I simply say, &#8220;I\u2019d prefer to do a regular phone call, so I can focus better. With your permission, I\u2019d like to record our conversation to make sure I get everything right. Doing a regular phone call helps me do my\u00a0best work for you.&#8221;<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">I\u2019ve never gotten any argument.\u00a0<\/span><\/p>\n<h3 class=\"p1\">Tip #5: Glam out and get a fabulous photo<\/h3>\n<p>For those rare occasions when you simply\u00a0can&#8217;t avoid doing a Skype, consider getting\u00a0a really good photo.<\/p>\n<p>An experienced portrait photographer can create\u00a0a flattering shot of just about anyone.<\/p>\n<p>The proper hair, makeup, background, and lighting can make most people look fabulous.<\/p>\n<p>How do you think movie stars look so good?<\/p>\n<p>They have professional stylists doing their\u00a0hair, makeup and wardrobe. Numerous people fuss over them for hours before the cameras start to roll.<\/p>\n<p>Go all out, just once, and get a fantabulous\u00a0photo taken. Then use that as a still image for all your video calls for the next few years.<\/p>\n<p><em>What do you think? Do you avoid Skyping with clients? Do you have a\u00a0tip to add to this list? Please leave a comment below.<\/em><\/p>\n<hr \/>\n<p><em>Want to hear whenever there\u2019s a fresh article on this site? <\/em><a href=\"https:\/\/thatwhitepaperguy.com\/subscribe\/\"><em>Subscribe here to stay in the know on long-form content<\/em><\/a><em>. From time to time, we\u2019ll also send you word about some great new resource or training. And you can unsubscribe any time. \u00a0<\/em><\/p>\n<p class=\"p1\">\n","protected":false},"excerpt":{"rendered":"<p>Do white paper copywriters have to do video interviews? Do we have to show our faces to the marketing managers who hire us? Or to the SMEs we interview?\u00a0Even when we&#8217;re working remotely and will never meet in person? I got that question recently from a writer with a pressing reason to ask. Experienced copywriter&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10,8],"tags":[39,21],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Must copywriters show our faces -That White Paper Guy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatwhitepaperguy.com\/must-copywriters-show-our-faces\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Must copywriters show our faces -That White Paper Guy\" \/>\n<meta property=\"og:description\" content=\"Do white paper copywriters have to do video interviews? 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