{"id":2795,"date":"2015-07-08T10:00:13","date_gmt":"2015-07-08T14:00:13","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=2795"},"modified":"2021-01-18T09:44:57","modified_gmt":"2021-01-18T14:44:57","slug":"the-best-of-that-white-paper-guy","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/the-best-of-that-white-paper-guy\/","title":{"rendered":"The best of That White Paper Guy"},"content":{"rendered":"
An infographic, an FAQ about white papers, recommended books, close to 100 easy-to-search articles, our LinkedIn group, and even\u00a0a crash course in writing B2B content — we’ve got plenty for you to explore.<\/p>\n
<\/a>One of our most popular pieces is this unique infographic<\/a>.<\/p>\n It’s a\u00a0four-page PDF packed with tips on the three main flavors of white papers, when to use each one, and the recommended contents for each flavor.<\/p>\n It’s a useful resource that you’ll find yourself looking at again and again as you work on white papers. Even Gordon still uses it as a quick reference.<\/p>\n The\u00a0FAQ is the most popular page on our site<\/a>, covering\u00a030 of the most common questions we get about white papers.<\/p>\n You can find answers on everything from “what is a white paper?” to “where are white papers going in the future?” and all the basics in between.<\/p>\n <\/p>\n <\/a><\/p>\n Whether you’re a B2B marketing manager or a copywriter,\u00a0White Papers for Dummies<\/a><\/em>\u00a0offers a wealth of information.<\/p>\n It’s the go-to book for anyone even considering writing white papers.<\/p>\n Author Gordon Graham\u2014That White Paper Guy\u2014gives you practical, step-by-step advice on planning, creating, and promoting effective white papers.<\/p>\n It’s been called “a must-read” and “absolutely the finest book of its kind.” See more reviews here<\/a>.<\/p>\n Get your own copy, either print or e-book, here.<\/a><\/p>\n Gordon has a short\u00a0list of hand-picked books he recommends for writers.<\/p>\n These books are the ones Gordon keeps on his own bookshelf: everything from\u00a0Crafting White Paper 2.0<\/a><\/em> to the Yahoo! Style Guide<\/a><\/em>.<\/p>\n You can find\u00a0those recommendations here<\/a>. Click on each book title to read the mini-review.<\/p>\n Our\u00a0site has\u00a0scores\u00a0of articles that can\u00a0benefit you, whether you’re just starting to write white papers or want a\u00a0refresher on what makes a great white paper.<\/p>\n And at the end of each article, you’ll find links to related articles.<\/p>\n There’s also several\u00a0articles about writing case studies, including one about the differences between these two popular formats: White papers versus case studies<\/a>.<\/p>\n With so many articles to look at, how can you find what you want?<\/p>\n <\/p>\n <\/p>\n Fortunately, the site includes fast. flexible searching.<\/p>\n If you’re looking for a certain Category, use the pull-down menu to see all the articles in that category. These\u00a0categories include:<\/p>\n For a more precise search, type any terms into\u00a0the box labeled “Search this website… ” Even single-word searches will get you results.<\/p>\n Since\u00a0our site moved to WordPress (did you notice?) we’re\u00a0updating our articles more than ever.<\/p>\n Here are some I’ve found to be especially helpful:<\/p>\n <\/a><\/p>\n Another resource I want to remind you about is our LinkedIn group, Get More From Your<\/a>\u00a0White Papers<\/a>.<\/p>\n This is a members-only group, so you’ll need to ask\u00a0to join.<\/p>\n Members have told us that this is the best LinkedIn group they belong to, with\u00a0no spam, no off-topic threads, and no wasted time. It’s all about white papers, all the time.<\/p>\n There are now close to 500 members, so you’ll find lots of great advice, all focused on white papers.<\/p>\n And you’re welcome to post your own questions about anything to do with white papers.<\/p>\n Are you\u00a0a beginner who needs more confidence doing\u00a0B2B content? Or a seasoned copywriter keen to boost your income by delivering\u00a0more value\u00a0to clients?<\/p>\n Gordon created the\u00a0Crash Course in B2B<\/em> Content<\/em><\/a>\u00a0just for you.\u00a0In a nutshell, this is an online, self-paced program that introduces\u00a0the 12 most popular forms of B2B content, from blog posts to white papers.<\/p>\n You will come away knowing the basics of\u00a0each\u00a0type of B2B content, how much you can expect to earn, and some tips and tricks for\u00a0writing each one. Click here for more details<\/a>.<\/p>\n As you can see, That White Paper Guy is all about taking your white papers\u00a0to the next level. And\u00a0we have lots of\u00a0resources to help you\u00a0get there.<\/p>\n So whether you’re working harder than ever, or taking a much-needed break during the summer, why not slot some time into your schedule for upgrading your skills.<\/p>\n You can\u00a0start your learning right here.<\/p>\n What aspect of white papers do you struggle with the most? What resources do you find most helpful? <\/em>Please leave us a comment below.<\/em><\/p>\nFAQ on white papers<\/h3>\n
White Papers for Dummies<\/h3>\n
Books by other experts<\/h3>\n
Close to 100 articles on white papers<\/h3>\n
Fast, flexible\u00a0searching<\/h3>\n
\n
Some selected articles<\/h3>\n
\n
\nExecutives are busy, so you don’t want to waste their time or sound like a noob, right? These tips will help you become a pro at interviewing experts for your white papers.<\/li>\n
\nHave you ever considered how much story-telling goes into your writing? This article\u00a0reviews the similarities between\u00a0story-telling and white papers.<\/li>\n
\nThree simple questions will help you determine if your company (or your prospect’s company) could use a white paper.<\/li>\n
\nBy fixing these blunders, you’ll take your case studies from feeble to forceful.<\/li>\n<\/ul>\nOur\u00a0LinkedIn group on white papers<\/h3>\n
Crash Course in B2B Content<\/h3>\n
Taking it to the next level<\/h3>\n
\n