{"id":2980,"date":"2015-08-19T10:36:33","date_gmt":"2015-08-19T14:36:33","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=2980"},"modified":"2021-01-18T09:46:40","modified_gmt":"2021-01-18T14:46:40","slug":"how-to-get-hired-to-write-a-white-paper","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/how-to-get-hired-to-write-a-white-paper\/","title":{"rendered":"How to get hired to write a white paper"},"content":{"rendered":"<h2>Are you\u00a0looking for work\u00a0as\u00a0a white paper writer?<\/h2>\n<p><strong>Think about this from your client&#8217;s\u00a0point of view.\u00a0<\/strong><\/p>\n<p>Why should they hire you? Your answer\u00a0can help you create\u00a0your ideal customer avatar or persona&#8230; and land more business.<\/p>\n<p><a href=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/08\/bigstock-Businessman-Holding-Money-And-69649510.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"add-border alignleft wp-image-2992 \" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/08\/bigstock-Businessman-Holding-Money-And-69649510-300x200.jpg\" alt=\"Photo of businessman holding money and clock\" width=\"432\" height=\"288\" \/><\/a><\/p>\n<p>In fact, most white paper clients have to consider three basic trade-offs:<\/p>\n<ul>\n<li>Time\u00a0or\u00a0money<\/li>\n<li>Writing experience\u00a0or domain knowledge<\/li>\n<li>Full-service or\u00a0text-only<\/li>\n<\/ul>\n<p>Knowing where you stand on each of these points can mean the difference between landing a\u00a0project and getting passed over.<\/p>\n<h3>Tradeoff #1: Time or\u00a0money<\/h3>\n<p>Here&#8217;s how I size up people&#8217;s\u00a0white paper experience:<\/p>\n<ul>\n<li><strong>Juniors<\/strong> have written\u00a02 or 3 white papers, but\u00a0still aren&#8217;t very sure of themselves<\/li>\n<li><strong>Intermediates<\/strong> have done up to 10, and are starting to get the hang of it<\/li>\n<li><strong>Seniors<\/strong> have done more than 10, and are pretty confident that they understand the form<\/li>\n<\/ul>\n<p>Clearly, the more experience you have writing white papers, the faster you can\u00a0work&#8230; and\u00a0the more you can\u00a0charge.<\/p>\n<p>So ask yourself: Would your ideal client prefer to save money with a less-experienced writer who works slower, and eats up more of their\u00a0time with questions?<\/p>\n<p>Or can they\u00a0afford a seasoned pro who works efficiently, hits the bull&#8217;s-eye on the first draft, and never asks any dumb questions?<\/p>\n<h3>Tradeoff #2: Writing experience or\u00a0domain knowledge<\/h3>\n<p>Here&#8217;s the second trade-off. You may be an experienced white paper writer who knows very little about a certain prospect&#8217;s field.<\/p>\n<p>Would your\u00a0ideal client prefer a senior white paper writer or someone who knows their\u00a0industry inside out?Or would they want both, and be willing to pay extra for that 1-2 punch?<\/p>\n<p>How do you present yourself to clients: as a white paper expert, or as an industry expert? Or for certain industries, as both?<\/p>\n<h3>Tradeoff #3: Full-service or text-only<\/h3>\n<p>If your client is doing\u00a0their\u00a0<strong>first-ever white paper<\/strong>, they may want a writer to\u00a0manage the process.<\/p>\n<p>They\u00a0may want you\u00a0to\u00a0create a plan, take the lead during\u00a0interviews, and serve as the de facto project manager who tells\u00a0them them\u00a0what to do next.<\/p>\n<p>They\u00a0may want a supplier who can deliver a turnkey package with text, graphics, page design, and SEO, all wrapped up in a PDF ready to publish.<\/p>\n<p>Or they\u00a0may want a\u00a0writer who can\u00a0generate related content: press release, blog posts, slide deck, landing page, tweets, and so on.<\/p>\n<p>On the other hand,\u00a0if your client has<strong>\u00a0published several white papers already<\/strong>, they\u00a0may prefer\u00a0to manage the project themselves.<\/p>\n<p>In that case, they may\u00a0just need a writer to do the research and put together the text.\u00a0They\u00a0may be happy to get\u00a0an unadorned Word file\u00a0they\u00a0can send to their\u00a0designer while their\u00a0marketing team rolls out the\u00a0promotions.<\/p>\n<h3>Can you provide a full service, or just\u00a0text?<\/h3>\n<p>Don&#8217;t be too quick to answer. Any writer with a good eye can help make\u00a0a white paper more effective by suggesting\u00a0crisp\u00a0graphics and a clear page design.<\/p>\n<p><b>Hint<\/b>: I recently landed a huge\u00a0project, when I agreed to handle graphics and page design for a complex white paper\u00a0on a tight deadline, for a client with little experience with\u00a0these documents.<\/p>\n<p>Another writer they were talking to said they didn&#8217;t\u00a0do any of that. So I won the project, had a gas\u00a0doing it, and sent the client a whopping big bill.<\/p>\n<h3>Decide where you stand<\/h3>\n<p>Before you start looking for white paper clients, figure out where you stand on each of these trade-offs.<\/p>\n<p>Then when you&#8217;re\u00a0talking to a prospective client, you can describe your experience, services, and fees crisply and honestly.<\/p>\n<p>For example, I tell prospects that my <strong>fees<\/strong> are near the top of the scale, which\u00a0I can justify with my <strong>unbeatable experience<\/strong> on 320 of these projects.<\/p>\n<p>What do they get when they hire me? I explain that I have extensive <strong>domain knowledge<\/strong> in technology and a good general feel\u00a0for business and entrepreneurship.<\/p>\n<p>(If they need domain knowledge in another area, I often\u00a0recommend another writer who specializes in their industry.)<\/p>\n<p>If they just want top-quality text, I can provide that. And\u00a0I can also provide <strong>flexible services<\/strong>, all the way from planning through project management to brainstorming promotions.<\/p>\n<p>Try to\u00a0be that clear about what you can do. That will definitely help you land\u00a0the perfect white paper\u00a0clients!<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><em>How do you\u00a0land work as a white paper writer? Please\u00a0share any other tips you have in the\u00a0comments below.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em>This article is based on a section\u00a0from <a href=\"http:\/\/www.amazon.com\/gp\/product\/1118496922\/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1118496922&amp;linkCode=as2&amp;tag=thwhpagu-20\" target=\"_blank\" rel=\"noopener noreferrer\">White Papers for Dummies<\/a> by Gordon Graham.<\/em><\/p>\n<p><em>With dozens of tips and best practices for planning, producing, and promoting effective white papers,\u00a0<a href=\"http:\/\/www.amazon.com\/gp\/product\/1118496922\/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1118496922&amp;linkCode=as2&amp;tag=thwhpagu-20\" target=\"_blank\" rel=\"noopener noreferrer\">White Papers for Dummies<\/a> is the most comprehensive guide to white papers ever published.<\/em><\/p>\n<p><a href=\"http:\/\/www.amazon.com\/gp\/product\/1118496922\/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1118496922&amp;linkCode=as2&amp;tag=thwhpagu-20\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"https:\/\/thatwhitepaperguy.com\/images\/white-papers-for-dummies-book-cover.png\" alt=\"Book cover for White Papers for Dummies\" width=\"165\" height=\"235\" border=\"0\" \/><\/a><strong><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=thwhpagu-20&amp;l=as2&amp;o=1&amp;a=1118496922\" alt=\"Don\u2019t give leads to Sales too soon\" width=\"1\" height=\"1\" border=\"0\" \/><\/strong><\/p>\n<p><em><a href=\"http:\/\/www.amazon.com\/gp\/product\/1118496922\/ref=as_li_tf_tl?ie=UTF8&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1118496922&amp;linkCode=as2&amp;tag=thwhpagu-20\" target=\"_blank\" rel=\"noopener noreferrer\">Click here<br \/>\nto order<br \/>\n<strong>White Papers<\/strong><br \/>\n<strong>For Dummies<\/strong><br \/>\ntoday!<\/a><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.assoc-amazon.com\/e\/ir?t=thwhpagu-20&amp;l=as2&amp;o=1&amp;a=1118496922\" alt=\"Don\u2019t give leads to Sales too soon\" width=\"1\" height=\"1\" border=\"0\" \/><\/em><\/p>\n<div class=\"sharedaddy sd-sharing-enabled\"><em>\u00a0<\/em><\/div>\n<div><\/div>\n<div><\/div>\n<div>\n<hr \/>\n<\/div>\n<div>\n<p><em>Want to hear whenever there\u2019s a fresh article on this site? <a href=\"https:\/\/thatwhitepaperguy.com\/subscribe\/\">Subscribe here to stay in the know on long-form content<\/a>. From time to time, we\u2019ll also send you word about some great new resource or training. And you can unsubscribe any time. <\/em><\/p>\n<hr \/>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you\u00a0looking for work\u00a0as\u00a0a white paper writer? Think about this from your client&#8217;s\u00a0point of view.\u00a0 Why should they hire you? Your answer\u00a0can help you create\u00a0your ideal customer avatar or persona&#8230; and land more business. In fact, most white paper clients have to consider three basic trade-offs: Time\u00a0or\u00a0money Writing experience\u00a0or domain knowledge Full-service or\u00a0text-only Knowing where&hellip;<\/p>\n","protected":false},"author":2,"featured_media":6451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,10,8],"tags":[40,21],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to get hired to write a white paper - That White Paper Guy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatwhitepaperguy.com\/how-to-get-hired-to-write-a-white-paper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to get hired to write a white paper - That White Paper Guy\" \/>\n<meta property=\"og:description\" content=\"Are you\u00a0looking for work\u00a0as\u00a0a white paper writer? 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