{"id":3045,"date":"2015-09-09T11:30:05","date_gmt":"2015-09-09T15:30:05","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=3045"},"modified":"2021-01-18T09:46:55","modified_gmt":"2021-01-18T14:46:55","slug":"how-to-repurpose-a-white-paper","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/","title":{"rendered":"How to repurpose a white paper into 5 other formats"},"content":{"rendered":"<h2>Want to know how to repurpose a white paper?<\/h2>\n<h2>Reduce, reuse, recycle.<\/h2>\n<p><strong>That&#8217;s a great mantra for stretching your resources and creating less trash.\u00a0<\/strong><\/p>\n<p>Did you know you can apply this mantra to your next white paper?<\/p>\n<h3>The 3 R&#8217;s for white papers<\/h3>\n<p>Creating a white paper takes a big\u00a0investment of time and resources.<\/p>\n<p>Here&#8217;s how to get the best return on that investment:<\/p>\n<ul>\n<li><strong>Reduce<\/strong> the chance of creating a poor\u00a0white paper\u2014aka &#8220;trash&#8221;\u2014 with the many tips on this site<\/li>\n<li><strong>Reuse<\/strong> your white paper research in other formats: blog posts, an infographic, a slide deck, and so on<\/li>\n<li><strong>Recycle<\/strong> the key ideas in your white paper in social media campaigns<\/li>\n<\/ul>\n<p>Marketers,\u00a0<a href=\"https:\/\/thatwhitepaperguy.com\/getting-started-with-white-papers\/marketers-to-get-more-from-your-white-papers-repurpose\/\" target=\"_blank\" rel=\"noopener noreferrer\">see more on the benefits of repurposing<\/a>.<\/p>\n<p>Copywriters, <a href=\"https:\/\/thatwhitepaperguy.com\/white-paper-planning\/copywriters-to-get-more-from-your-white-papers-repurpose\/\" target=\"_blank\" rel=\"noopener noreferrer\">see more about repurposing here<\/a>.<\/p>\n<p>Ideally, you can repurpose a white paper into at least five more pieces. It&#8217;s not hard, once you get started.<\/p>\n<p>We&#8217;re going to show you how. This post is #1 of a series that starts with\u00a0an actual white paper and shows how we repurposed it into many\u00a0different formats.<\/p>\n<h3>The original\u00a0white paper<\/h3>\n<p>Our sample white paper was written to support the expansion of\u00a0a new mobile\u00a0app into the B2B market.<\/p>\n<p>The client, <a href=\"http:\/\/www.mentalworkout.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mental Workout<\/a>, makes wellness apps by teaming up with doctors and other professionals who are the go-to experts in a particular specialty. The apps cover mindfulness, stress-reduction, sleep, quitting smoking, and social success.<\/p>\n<p>The company&#8217;s aim was to expand\u00a0the apps from the B2C market into B2B by selling bulk licences to HR and wellness directors in large companies.<\/p>\n<p>You can see the finished white paper for yourself by clicking the thumbnail below.<\/p>\n<h3>Some more background<\/h3>\n<p>This white paper focused on the Good Night\u2122 sleep app, using a classic problem\/solution format.<\/p>\n<p><a href=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/09\/0-How-sleep-deprived-employees-impact-your-bottom-line-and-what-you-can-do-about-it.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3068\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/09\/sleep-white-paper-thumbnail-232x300.png\" alt=\"photo of sleep white paper we used to demonstrate how to repurpose a white paper - That White Paper Guy\" width=\"422\" height=\"546\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>We gathered ample\u00a0proof for each section, going all the way back to Thomas Edison.<\/p>\n<p><strong>For the problem<\/strong>, we\u00a0found\u00a0studies that quantified the cost of sleep deprivation per employee, per year.<\/p>\n<p>Next we outlined <strong>the traditional solutions<\/strong> employees use to tackle the problem\u2014such as sleeping pills\u2014and why these don&#8217;t work.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>For a<strong>\u00a0new, improved solution<\/strong>, we presented the evidence for the cognitive behavioral therapy approach embodied in the app, and\u00a0how cellphone apps can spark changes in\u00a0behavior.<\/p>\n<p>The paper turned out 15 pages long, including five pages of front matter and sources.<\/p>\n<p><strong>A note on the design<\/strong>: The rather\u00a0plain formatting of this paper was done deliberately. The target audience tends to look at medical and HR journals, and the designer wanted to match the same somber look.<\/p>\n<h3>How we repurposed this white paper<\/h3>\n<p>Now you know something about the original white paper. The rest of this series shows how we repurposed it into many\u00a0different\u00a0formats:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/thatwhitepaperguy.com\/white-paper-planning\/from-white-paper-to-blog-posts\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blog posts<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/thatwhitepaperguy.com\/white-paper-planning\/from-white-paper-to-press-release\/\" target=\"_blank\" rel=\"noopener noreferrer\">Press release<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/thatwhitepaperguy.com\/getting-started-with-white-papers\/from-white-paper-to-landing-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">Landing page<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/thatwhitepaperguy.com\/getting-started-with-white-papers\/from-white-paper-to-slide-deck\/\" target=\"_blank\" rel=\"noopener noreferrer\">Slide deck<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/thatwhitepaperguy.com\/white-paper-writing\/from-white-paper-to-tweets\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tweets<\/a><\/strong><\/li>\n<\/ul>\n<p>Click any link in the list above to see how to get a better return on your white paper marketing dollars.*<\/p>\n<p>In the meantime, why not repurpose a\u00a0white paper of your own?<\/p>\n<p>With a little practice, you&#8217;ll soon be using\u00a0the 3 R&#8217;s to generate many more pieces of interesting content.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>* We don&#8217;t actually consider a landing page or Tweets to be\u00a0&#8220;content&#8221; on their own. We consider these to be ways to promote content.\u00a0But since we already had them on hand, we included them in this series.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><em>Have you ever repurposed a white paper? What other formats did you create? How did the project\u00a0work out? Please leave your comment below.<\/em><\/p>\n<hr \/>\n<p><em>Want to hear whenever there\u2019s a fresh article on this site? <a href=\"https:\/\/thatwhitepaperguy.com\/subscribe\/\">Subscribe here to stay in the know on long-form content<\/a>. From time to time, we\u2019ll also send you word about some great new resource or training. And you can unsubscribe any time. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to know how to repurpose a white paper? Reduce, reuse, recycle. That&#8217;s a great mantra for stretching your resources and creating less trash.\u00a0 Did you know you can apply this mantra to your next white paper? The 3 R&#8217;s for white papers Creating a white paper takes a big\u00a0investment of time and resources. Here&#8217;s&hellip;<\/p>\n","protected":false},"author":2,"featured_media":6449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,15,10,8],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to repurpose a white paper in to 5 other formats<\/title>\n<meta name=\"description\" content=\"This article is part 1 of a series that shows how you can repurpose a white paper into five other formats to increase your marketing power.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to repurpose a white paper in to 5 other formats\" \/>\n<meta property=\"og:description\" content=\"This article is part 1 of a series that shows how you can repurpose a white paper into five other formats to increase your marketing power.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/\" \/>\n<meta property=\"og:site_name\" content=\"That White Paper Guy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ThatWhitePaperGuy\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-09T15:30:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-18T14:46:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/09\/bigstock-Recycle-Technology-79172413.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gordon Graham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WhitePaperGuy\" \/>\n<meta name=\"twitter:site\" content=\"@WhitePaperGuy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gordon Graham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/\"},\"author\":{\"name\":\"Gordon Graham\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/#\/schema\/person\/657ecb7a40f0e8f04458d0c78abeedfd\"},\"headline\":\"How to repurpose a white paper into 5 other formats\",\"datePublished\":\"2015-09-09T15:30:05+00:00\",\"dateModified\":\"2021-01-18T14:46:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/\"},\"wordCount\":637,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/09\/bigstock-Recycle-Technology-79172413.jpg\",\"articleSection\":[\"White Paper Planning\",\"White Paper Promotions\",\"White Paper Writing\",\"Writing B2B Content\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/\",\"url\":\"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/\",\"name\":\"How to repurpose a white paper in to 5 other formats\",\"isPartOf\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/09\/bigstock-Recycle-Technology-79172413.jpg\",\"datePublished\":\"2015-09-09T15:30:05+00:00\",\"dateModified\":\"2021-01-18T14:46:55+00:00\",\"description\":\"This article is part 1 of a series that shows how you can repurpose a white paper into five other formats to increase your marketing power.\",\"breadcrumb\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/#primaryimage\",\"url\":\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/09\/bigstock-Recycle-Technology-79172413.jpg\",\"contentUrl\":\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/09\/bigstock-Recycle-Technology-79172413.jpg\",\"width\":900,\"height\":600,\"caption\":\"Computer Keyboard with Recycle Sign Green Button Illustration\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thatwhitepaperguy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to repurpose a white paper into 5 other formats\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/#website\",\"url\":\"https:\/\/thatwhitepaperguy.com\/\",\"name\":\"That White Paper Guy\",\"description\":\"That White Paper Guy is award-winning white paper writer Gordon Graham\",\"publisher\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thatwhitepaperguy.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/#organization\",\"name\":\"That White Paper Guy\",\"url\":\"https:\/\/thatwhitepaperguy.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/04\/TWPG-new-logo.jpeg\",\"contentUrl\":\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/04\/TWPG-new-logo.jpeg\",\"width\":1280,\"height\":682,\"caption\":\"That White Paper Guy\"},\"image\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ThatWhitePaperGuy\/\",\"https:\/\/x.com\/WhitePaperGuy\",\"https:\/\/www.linkedin.com\/in\/thatwhitepaperguy\",\"https:\/\/www.pinterest.ca\/1whitepaper\/\",\"https:\/\/www.youtube.com\/c\/GordonGraham-ThatWhitePaperGuy\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/#\/schema\/person\/657ecb7a40f0e8f04458d0c78abeedfd\",\"name\":\"Gordon Graham\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2018\/10\/Gordon-Graham-summer-2023-96x96.jpg\",\"contentUrl\":\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2018\/10\/Gordon-Graham-summer-2023-96x96.jpg\",\"caption\":\"Gordon Graham\"},\"description\":\"Worked on 320+ white papers for clients from Silicon Valley to Switzerland, on everything from choosing enterprise software to designing virtual worlds for kids, for clients from tiny startups to 3M, Google, and Verizon. Wrote White Papers for Dummies which earned 60+ 5-star ratings on Amazon. Won 16 awards from the Society for Technical Communication. Named AWAI 2019 Copywriter of the Year.\",\"url\":\"https:\/\/thatwhitepaperguy.com\/author\/gordon\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to repurpose a white paper in to 5 other formats","description":"This article is part 1 of a series that shows how you can repurpose a white paper into five other formats to increase your marketing power.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/","og_locale":"en_US","og_type":"article","og_title":"How to repurpose a white paper in to 5 other formats","og_description":"This article is part 1 of a series that shows how you can repurpose a white paper into five other formats to increase your marketing power.","og_url":"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/","og_site_name":"That White Paper Guy","article_publisher":"https:\/\/www.facebook.com\/ThatWhitePaperGuy\/","article_published_time":"2015-09-09T15:30:05+00:00","article_modified_time":"2021-01-18T14:46:55+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/09\/bigstock-Recycle-Technology-79172413.jpg","type":"image\/jpeg"}],"author":"Gordon Graham","twitter_card":"summary_large_image","twitter_creator":"@WhitePaperGuy","twitter_site":"@WhitePaperGuy","twitter_misc":{"Written by":"Gordon Graham","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/#article","isPartOf":{"@id":"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/"},"author":{"name":"Gordon Graham","@id":"https:\/\/thatwhitepaperguy.com\/#\/schema\/person\/657ecb7a40f0e8f04458d0c78abeedfd"},"headline":"How to repurpose a white paper into 5 other formats","datePublished":"2015-09-09T15:30:05+00:00","dateModified":"2021-01-18T14:46:55+00:00","mainEntityOfPage":{"@id":"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/"},"wordCount":637,"commentCount":2,"publisher":{"@id":"https:\/\/thatwhitepaperguy.com\/#organization"},"image":{"@id":"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/#primaryimage"},"thumbnailUrl":"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/09\/bigstock-Recycle-Technology-79172413.jpg","articleSection":["White Paper Planning","White Paper Promotions","White Paper Writing","Writing B2B Content"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/","url":"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/","name":"How to repurpose a white paper in to 5 other formats","isPartOf":{"@id":"https:\/\/thatwhitepaperguy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/#primaryimage"},"image":{"@id":"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/#primaryimage"},"thumbnailUrl":"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/09\/bigstock-Recycle-Technology-79172413.jpg","datePublished":"2015-09-09T15:30:05+00:00","dateModified":"2021-01-18T14:46:55+00:00","description":"This article is part 1 of a series that shows how you can repurpose a white paper into five other formats to increase your marketing power.","breadcrumb":{"@id":"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/#primaryimage","url":"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/09\/bigstock-Recycle-Technology-79172413.jpg","contentUrl":"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/09\/bigstock-Recycle-Technology-79172413.jpg","width":900,"height":600,"caption":"Computer Keyboard with Recycle Sign Green Button Illustration"},{"@type":"BreadcrumbList","@id":"https:\/\/thatwhitepaperguy.com\/how-to-repurpose-a-white-paper\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thatwhitepaperguy.com\/"},{"@type":"ListItem","position":2,"name":"How to repurpose a white paper into 5 other formats"}]},{"@type":"WebSite","@id":"https:\/\/thatwhitepaperguy.com\/#website","url":"https:\/\/thatwhitepaperguy.com\/","name":"That White Paper Guy","description":"That White Paper Guy is award-winning white paper writer Gordon Graham","publisher":{"@id":"https:\/\/thatwhitepaperguy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thatwhitepaperguy.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thatwhitepaperguy.com\/#organization","name":"That White Paper Guy","url":"https:\/\/thatwhitepaperguy.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thatwhitepaperguy.com\/#\/schema\/logo\/image\/","url":"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/04\/TWPG-new-logo.jpeg","contentUrl":"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/04\/TWPG-new-logo.jpeg","width":1280,"height":682,"caption":"That White Paper Guy"},"image":{"@id":"https:\/\/thatwhitepaperguy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ThatWhitePaperGuy\/","https:\/\/x.com\/WhitePaperGuy","https:\/\/www.linkedin.com\/in\/thatwhitepaperguy","https:\/\/www.pinterest.ca\/1whitepaper\/","https:\/\/www.youtube.com\/c\/GordonGraham-ThatWhitePaperGuy"]},{"@type":"Person","@id":"https:\/\/thatwhitepaperguy.com\/#\/schema\/person\/657ecb7a40f0e8f04458d0c78abeedfd","name":"Gordon Graham","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thatwhitepaperguy.com\/#\/schema\/person\/image\/","url":"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2018\/10\/Gordon-Graham-summer-2023-96x96.jpg","contentUrl":"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2018\/10\/Gordon-Graham-summer-2023-96x96.jpg","caption":"Gordon Graham"},"description":"Worked on 320+ white papers for clients from Silicon Valley to Switzerland, on everything from choosing enterprise software to designing virtual worlds for kids, for clients from tiny startups to 3M, Google, and Verizon. Wrote White Papers for Dummies which earned 60+ 5-star ratings on Amazon. Won 16 awards from the Society for Technical Communication. Named AWAI 2019 Copywriter of the Year.","url":"https:\/\/thatwhitepaperguy.com\/author\/gordon\/"}]}},"_links":{"self":[{"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/posts\/3045"}],"collection":[{"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/comments?post=3045"}],"version-history":[{"count":8,"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/posts\/3045\/revisions"}],"predecessor-version":[{"id":10844,"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/posts\/3045\/revisions\/10844"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/media\/6449"}],"wp:attachment":[{"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/media?parent=3045"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/categories?post=3045"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/tags?post=3045"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}