{"id":3381,"date":"2015-12-16T10:22:42","date_gmt":"2015-12-16T15:22:42","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=3381"},"modified":"2021-01-12T11:20:50","modified_gmt":"2021-01-12T16:20:50","slug":"looking-back-at-2015-with-that-white-paper-guy","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/looking-back-at-2015-with-that-white-paper-guy\/","title":{"rendered":"A look back at 2015 | That White Paper Guy"},"content":{"rendered":"

We covered a lot this year in our quest to help you create compelling white papers.<\/h2>\n

To give you a quick\u00a0review, we’re highlighting the best of the bunch<\/strong>.<\/h3>\n

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That White Paper Guy’s website<\/h3>\n

We’ve been sharing articles every two weeks on our website, www.thatwhitepaperguy.com<\/a>.<\/p>\n

We’ve found you\u00a0love to see real-world examples from our portfolio, and you\u00a0love it when Gordon dishes on what not<\/strong> to do.<\/p>\n

And, you’re hungry to get hired and to develop good, solid writing habits.<\/p>\n

2015’s\u00a0top articles<\/h3>\n

Worst. White. Paper. Ever.<\/a>
\nThis was our most popular post. We used a real-world example from a huge company to show you what doesn’t work in a white paper. And we had great fun engaging with your comments on this.<\/p>\n

How to Get Hired<\/a>
\nIt’s clear to us\u00a0that many of our visitors and subscribers are hungry to find\u00a0clients. This post helps assess your strengths.<\/p>\n

The 7 Habits of Highly Effective Writers<\/a>
\nAfter all these years, Stephen Covey’s title and concepts still work! In this article, we take the seven habits and apply them to B2B copywriting.<\/p>\n

Where to Find Stock Photos<\/a>
\nPauline Clark, That White Paper Guy’s\u00a0editor and assistant extraordinaire dug in and found the best stock photography sites out there.<\/p>\n

The Crash Course in B2B Content<\/h3>\n

Interestingly, the articles we wrote to promote Gordon’s online course\u00a0were also among your favs.<\/p>\n

We started off by showing journalists<\/a>, tech writers<\/a>, and copywriters<\/a> why they should consider writing\u00a0B2B content.<\/p>\n

Then we discussed a few necessary attitude-shifts and areas to “skill up” for\u00a0journalists<\/a>, tech writers<\/a>, and copywriters<\/a>.<\/p>\n

These articles supported the launch\u00a0of Gordon’s\u00a0online class, Crash Course in B2B Writing<\/a>, available through American Writers & Artists Inc (AWAI).<\/p>\n

This online, self-paced program provides a quick overview of the 12 most popular types of B2B content, from blog posts to white papers.<\/p>\n

It’s aimed at\u00a0both beginners who need to build their confidence and established copywriters keen to boost their incomes.<\/p>\n

One experienced writer with years of experience called it a “must-have for any copywriter”!<\/p>\n

Our series on repurposing<\/h3>\n

As B2B content marketing slowly matures, everyone is realizing that the research and persuasion in a\u00a0white paper can be reused in other pieces. But not everyone knows how.<\/p>\n

In 2015 we released a detailed 6-part series on repurposing a white paper.<\/p>\n

We started by introducing one of the white papers we produced in 2014<\/a>.<\/p>\n

Then we showed how to slice and dice that same content into:<\/p>\n