{"id":3383,"date":"2015-11-24T11:00:16","date_gmt":"2015-11-24T16:00:16","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=3383"},"modified":"2021-01-18T09:49:16","modified_gmt":"2021-01-18T14:49:16","slug":"from-white-paper-to-tweets","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/from-white-paper-to-tweets\/","title":{"rendered":"How to repurpose a white paper by creating tweets"},"content":{"rendered":"

Here’s how to repurpose a white paper by creating tweets from the actual document.<\/h2>\n

This is part 6 of our ongoing series on how to repurpose a white paper. <\/strong><\/p>\n

You can find\u00a0links to the first 5\u00a0parts of our series at the end of this article.<\/p>\n

\"keyboard<\/a>We don’t think of\u00a0social media as “content.” Rather, it’s a channel you can use to\u00a0promote B2B content.<\/p>\n

Social media can be\u00a0a powerful way to publicize a white paper; that’s why we\u00a0included creating tweets for Twitter to wrap up\u00a0this series.<\/p>\n

Forget Facebook, but use LinkedIn<\/h3>\n

Facebook is still unproven as a B2B channel.<\/p>\n

We’ve spent years looking\u00a0for any B2B company that consistently generates quality leads through Facebook…and we’re still waiting.<\/p>\n

LinkedIn is much more useful for B2B, mainly because people use it primarily for business networking and to explore their professional\u00a0interests.<\/p>\n

For example, our own LinkedIn group,\u00a0Get More from Your White Papers<\/a>\u00a0now numbers 500+ people. You can ask any questions you like about white papers there.<\/p>\n

We recommend sharing your new white papers with LinkedIn groups related to your\u00a0topic or industry. You can also use LinkedIn’s blogging tool to post articles related to your white paper.<\/p>\n

Tweets can go\u00a0far<\/h3>\n

Opinions on\u00a0Twitter’s reach may differ.<\/p>\n

But consider the potential if you send your tweet out several times to your 2,000 followers, and some of them in turn share your tweet with their followers.<\/p>\n

Following a regular posting schedule with well-developed tweets will definitely expand the reach of your white paper.<\/p>\n

[Tweet “Regularly posting well-developed tweets will\u00a0expand your white paper’s reach.”]<\/p>\n

The actual tweets for this white paper<\/h3>\n

Our client created the tweets for our sample\u00a0white paper, and we think he did a reasonable job.<\/p>\n

Here are the ones he set up:<\/p>\n

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\u00a0Some Twitter tips<\/h3>\n