{"id":3764,"date":"2016-03-10T11:47:41","date_gmt":"2016-03-10T16:47:41","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=3764"},"modified":"2021-01-12T11:22:55","modified_gmt":"2021-01-12T16:22:55","slug":"how-white-paper-writers-can-use-high-priced-sources","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/how-white-paper-writers-can-use-high-priced-sources\/","title":{"rendered":"How white paper writers can use high-priced sources"},"content":{"rendered":"

To be\u00a0an effective white paper writer, you must find good sources to back up your argument.<\/h2>\n

But what if you locate what seems like\u00a0a great source, but you can’t afford to access it?<\/h3>\n

What if you find\u00a0a market study\u00a0with a price tag of $4,995?<\/p>\n

Or a promising article you can’t download without subscribing to an academic journal or joining some association for hundreds of dollars?<\/p>\n

How can you legally see and quote from a source you can’t afford to access?<\/p>\n

Here are five\u00a0possible workarounds you can try.<\/p>\n

Workaround #1: Continue Googling<\/h3>\n

Once you have the precise title you’re looking for, try Googling that exact name. And don’t stop on the first page of search results; look through the first three pages or so.<\/p>\n

You just might find the whole report ready to download!<\/p>\n

It’s amazing, but sometimes a partner loads a research report on their own website for their own visitors.<\/p>\n

This is certainly not to condone any\u00a0fly-by-night site set up to\u00a0pirate copyrighted material. (I’ve even found my commercially published book White Papers For Dummies<\/a><\/em> online at a few pirate sites!)<\/p>\n

Some research is sponsored by vendors or partners, who can legally release it for their own purposes. It’s a long shot, but I sometimes find exactly what I’m looking for this way.<\/p>\n

Workaround #2: Look for a press release<\/h3>\n

Many commercial publishers issue press releases that highlight all the\u00a0key nuggets of their reports.\u00a0Press releases are free and you can quote from them without cost or permission.<\/p>\n

Here’s how you could quote and footnote a press release without buying the whole report: <\/em><\/p>\n

According to a recent report from Acme HR Metrics, 2 out of 3 IT staffers\u00a0wear\u00a0out-of-fashion shoes, ties, and jackets. At least half sport unkempt\u00a0facial hair and glasses right out of\u00a0the 80s. Poor fashion sense is costing staffers juicy work\u00a0assignments and even promotions.\u00b9<\/p>\n

\n
1: “Poor fashion sense holds back 67% of IT workers:\u00a0survey,” press release from Acme HR Metrics, 29 March\u00a02016.<\/h5>\n
\n

Workaround #3: <\/strong>Find a secondary source<\/h3>\n

Magazines, blogs, and journals often\u00a0quote from reports sent to media outlets. Then a\u00a0journalist may write an article that sums up all the\u00a0key findings.<\/p>\n

In that case, you can use the key factoids you need, introduce them with\u00a0an in-text reference, and footnote the secondary source.<\/p>\n

Here’s how you could quote and footnote a published article\u00a0without seeing\u00a0the original\u00a0report:<\/em><\/p>\n

InfoWorld<\/em> recently reported on a survey that revealed\u00a067% of IT workers\u00a0dress like nerds, complete with scuffed\u00a0shoes, fly-away\u00a0beards, and glasses\u00a0left over from\u00a0the 80s. Poor fashion choices cost these staffers dearly in promotions and raises.\u00b2<\/p>\n

\n
2: “Dirty shoes? Geeky glasses? Kiss that promotion goodbye, says survey,” InfoWorld<\/em>, 7 April\u00a02016, p. 4.<\/h5>\n
\n
<\/h5>\n

\"Photo<\/h3>\n

Workaround #4: Use a library with access to online databases<\/h3>\n

Though I no longer live in Toronto, I’m still a member of the Metro Toronto Reference Library. This is a stupendous resource for any researcher.<\/p>\n

My library card costs me less than $100 a year and gives me online access to hundreds of journals. That card pays for itself every time I download three or four journal articles I would otherwise never be able to see.<\/p>\n

Many college graduates can get free\u2014or very low-cost\u2014access to top-notch research libraries with the same kind of privileges.<\/p>\n

Check it out with your alma mater; it could be worth it!<\/p>\n

Workaround #5: Just ask<\/h3>\n

As teachers say in every kindergarten class in the land, “Use your words. Ask for what you want.”<\/p>\n

Why not try asking a report\u00a0publisher or editor for access to the executive summary or an excerpt?<\/p>\n

Or ask for\u00a0a brief interview of 15 minutes\u00a0to\u00a0discuss the specific topic you’re writing about.<\/p>\n

For example, I had one editor bend over backwards, faxing me several\u00a0pages from an article he’d researched that was perfect for a white paper I was writing for a healthcare client.<\/p>\n

I wasn’t a subscriber, but he was a very helpful person who went to a lot of trouble for me: He went through his back copies, scanned the article twice (the first time it wasn’t readable) and emailed me two sets of PDFs. And he did it all late Friday afternoon after quitting time.<\/p>\n

So you never know. They might say yes.<\/p>\n

Here’s how to quote and footnote a telephone interview with the editor of a report:<\/em><\/p>\n

Dress for success? They’d rather not. The\u00a0fourth annual survey of job prospects for IT workers from ACME HR Metrics revealed that a majority of those who hire IT workers (67%) admit\u00a0fashion choices are a factor in choosing candidates for\u00a0promotions and special assignments. Ill-advised choices include\u00a0ratty\u00a0running shoes, messy\u00a0hair and beards, and outdated clothing.\u00b3<\/p>\n

\n
3: Jackie Bird, editor, Acme HR Metrics, telephone interview, 30 March 2016.<\/h5>\n
\n
<\/h5>\n

Information wants to be free\u2014not!<\/h3>\n

\"cover<\/p>\n

 <\/p>\n

Useful information is worth paying for.<\/p>\n

That’s why I totally disagree with the silly notion\u00a0that “information wants to be free.”<\/p>\n

Information doesn’t “want” anything.<\/p>\n

People\u2014aka non-paying mooches\u2014want something for nothing.<\/p>\n

This quote originally came from Stewart Brand, founder of the Whole Earth Catalog<\/a><\/em>, a compendium of cool eco-friendly stuff from the late 1960s.<\/p>\n

 <\/p>\n

But his full quote is seldom given:<\/p>\n

“On the one hand, information wants to be expensive, because it’s so valuable. The right information in the right place just changes your life.<\/p>\n

“On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time.<\/p>\n

“So there’s an ongoing tension between those who assemble information and those who use\u00a0information.”<\/p><\/blockquote>\n

That tension is getting more and more intense, just as Brand predicted.<\/p>\n

What’s a reasonable price?<\/h3>\n

I believe there are reasonable costs for information and reasonable policies for accessing it.<\/p>\n

I will cheerfully shell out $8 or $12 for an article from an esteemed source\u00a0like the Harvard Business Review. <\/em>Especially when I can read it online and I know it includes a quote I can use in a white paper.<\/p>\n

I don’t even expense that to my client.<\/p>\n

But there’s no way I’m paying $35 each for a dozen journal articles I can’t see in advance. That means risking hundreds of dollars to check out a crop\u00a0of articles that may not yield anything I can use.<\/p>\n

If I can’t access\u00a0a source\u00a0through the workarounds listed above, I’ll just pass on it\u00a0and\u00a0keep looking.<\/p>\n

Good luck with your white paper research!<\/p>\n

 <\/p>\n

\n

Have you found\u00a0any other workarounds for accessing research for a white paper? Please leave your comments below.<\/em><\/p>\n

\n

Want to hear whenever there\u2019s a fresh article on this site? <\/em>Subscribe here to stay in the know on long-form content<\/em><\/a>. From time to time, we\u2019ll also send you word about some great new resource or training. And you can unsubscribe any time. \u00a0<\/em><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

To be\u00a0an effective white paper writer, you must find good sources to back up your argument. But what if you locate what seems like\u00a0a great source, but you can’t afford to access it? What if you find\u00a0a market study\u00a0with a price tag of $4,995? Or a promising article you can’t download without subscribing to an…<\/p>\n","protected":false},"author":2,"featured_media":6422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,10],"tags":[],"acf":[],"yoast_head":"\nHow white paper writers can access high-priced sources<\/title>\n<meta name=\"description\" content=\"White paper writers: What if you need a research paper with a $4,995 price tag? 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