{"id":4056,"date":"2016-07-07T08:00:58","date_gmt":"2016-07-07T12:00:58","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=4056"},"modified":"2021-01-12T11:31:39","modified_gmt":"2021-01-12T16:31:39","slug":"the-1-mistake-b2b-copywriters-make","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/the-1-mistake-b2b-copywriters-make\/","title":{"rendered":"The #1 mistake B2B copywriters make"},"content":{"rendered":"

What’s the #1 mistake B2B copywriters make? How can they avoid this mistake or fix it?<\/h2>\n

We asked eight\u00a0accomplished copywriters these questions.\u00a0<\/strong><\/h2>\n

Here’s what they told us.<\/p>\n

Mistake #1: Not learning the craft<\/h3>\n

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“A common mistake? Hanging out their shingles too soon,” says Gordon Graham, also known as That White Paper Guy. “Lots of beginners try to do\u00a0copywriting without getting enough practice to be much\u00a0good at it.”<\/p>\n

“Some people don’t even have any samples of their writing,” he says. “How do\u00a0they expect to get hired?”<\/p>\n

What can\u00a0writers do to avoid this?<\/p>\n

“Practice, practice, practice,” says Graham, who has written more than 236 white papers.<\/p>\n

“Maybe find an organization you admire that can’t afford to pay for copywriting and do a freebie for them.<\/p>\n

“Get up every\u00a0morning and organize your day around your writing,” he says.<\/p>\n

“Practice really will make you a better and more confident writer… someone who’s worth hiring.”<\/p>\n

Mistake #2: Hesitating to jump in<\/h3>\n

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On the other hand, B2B copywriter Casey Demchak<\/strong><\/a>\u00a0finds the biggest problem some copywriters make is over-preparing<\/strong> before they embark on a freelance career.<\/p>\n

“I\u2019ve talked to many up-and-coming copywriters who are going to start their business after they\u2026<\/p>\n