{"id":550,"date":"2015-03-25T21:00:02","date_gmt":"2015-03-26T01:00:02","guid":{"rendered":"http:\/\/www.nextgenwhitepapers.com\/?p=550"},"modified":"2021-01-18T09:41:46","modified_gmt":"2021-01-18T14:41:46","slug":"why-not-include-video-in-your-next-white-paper","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/why-not-include-video-in-your-next-white-paper\/","title":{"rendered":"Why you should include video in your next white paper"},"content":{"rendered":"

There is a good reason to include video in your next white paper. Your white paper reader is changing.<\/h2>\n

Today’s decision-makers\u00a0are pressed for time and attention. <\/strong><\/p>\n

Like all of us,\u00a0they’re\u00a0distracted by social media, e-mail, workday interruptions,\u00a0and way too much content coming their\u00a0way.<\/p>\n

They also face meetings, reports to write, decisions to make.<\/p>\n

The result is that most\u00a0executives are hard-pressed to find time to read a full-length white paper during the day.<\/p>\n

This means that long, text-only white papers are\u00a0becoming less and less effective. That’s where video comes in.<\/p>\n

\"Video<\/p>\n

Add video to\u00a0connect with your audience<\/h3>\n

Besides visual enhancements such as bullets, charts, graphics, pull quotes, and shaded text boxes, it’s time to consider using video to help\u00a0connect with today’s “short-attention span” audience.<\/p>\n

Whether it’s the novelty of the medium\u00a0or just a way to avoid reading large blocks of text, using video along with a white paper provides a great vehicle to grab attention and deliver important B2B messages.<\/p>\n

If you plan on adding video, you should keep them\u00a0short, less than 5 minutes, and ideally less than 2 minutes per section of a\u00a0white paper.<\/p>\n

How to use video in a white paper<\/h3>\n

Here are some ideas of how to use short videos in your next white paper:<\/p>\n