{"id":622,"date":"2022-05-16T01:00:45","date_gmt":"2022-05-16T05:00:45","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=622"},"modified":"2022-05-16T05:55:51","modified_gmt":"2022-05-16T09:55:51","slug":"how-to-pick-the-perfect-flavor-for-your-next-white-paper","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/how-to-pick-the-perfect-flavor-for-your-next-white-paper\/","title":{"rendered":"How to pick the perfect flavor for your next white paper"},"content":{"rendered":"<h2>How many flavors of white papers are there?<\/h2>\n<h3>Most &#8220;white paper experts&#8221; list 8 or 10 types of white papers.<\/h3>\n<p><strong>When I first started in white papers, I used to agree.<\/strong><\/p>\n<p>But after working on 320 of these documents, I&#8217;ve made a startling discovery.<\/p>\n<p>There are really only three main flavors of white paper. That&#8217;s right: three.<\/p>\n<p>If you understand these three flavors\u2014and when to use each for optimal results \u2014 you can quickly get on with the business of generating leads and building recognition.<\/p>\n<p>Here are the three main flavors I see:<\/p>\n<ul>\n<li><strong>A product backgrounder<\/strong>\u00a0details the features and benefits of a specific product or service<\/li>\n<li><strong>A numbered list<\/strong>\u00a0provides a numbered set of tips, questions, answers, or points about a certain topic<\/li>\n<li><strong>A problem\/solution white paper<\/strong>\u00a0is a persuasive essay that uses facts and logic to present a new solution to a widespread problem<\/li>\n<\/ul>\n<p>What&#8217;s more, I believe these are as easy to tell apart as vanilla, strawberry, and chocolate ice cream.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h2>A product backgrounder is like vanilla ice cream<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-7040\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2018\/12\/vanilla.png\" alt=\"scoop of vanilla ice cream\" width=\"300\" height=\"238\" \/><br \/>\nYou don&#8217;t get any surprises when you order vanilla.<\/p>\n<p>This flavor of white paper pitches the technical or business benefits of a product or service.<\/p>\n<p>And it uses a harder sell that&#8217;s best for prospects at the\u00a0<strong>end<\/strong> of the customer journey.<\/p>\n<p>&nbsp;<\/p>\n<p>A plain-vanilla backgrounder is fairly easy to prepare, but it won&#8217;t generate as many leads as other flavors.<\/p>\n<p>It&#8217;s a good flavor for a well-known company that doesn&#8217;t need to work hard to attract prospects&#8230; but not recommended for a smaller firm fighting for recognition.<\/p>\n<p>The reason: The people who most likely encounter a product backgrounder already have your company or your product in mind. That leaves out a huge number of prospects.<\/p>\n<p>Many more will search for the problem they&#8217;re struggling with. It&#8217;s the difference between searching for &#8220;Acme ScanOMatic 3000&#8221; and &#8220;paper burden.&#8221;<\/p>\n<p>A product backgrounder is great to support a product launch, like when Acme unveils its brand-new ScanOMatic 4000.<\/p>\n<p>You can send a vanilla white paper to journalists and bloggers while a new product is still news.<\/p>\n<h2>A numbered list is like strawberry ice cream<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8169 alignleft\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2014\/06\/strawberry-300x243.png\" alt=\"scoop of strawberry ice cream\" width=\"300\" height=\"243\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2014\/06\/strawberry-300x243.png 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2014\/06\/strawberry.png 546w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>A numbered list is a light and lively treat that&#8217;s easy to digest.<\/p>\n<p>This white paper favor consists of a set of tips, questions, or points that explore a certain business issue.<\/p>\n<p>It&#8217;s the easiest one to create, and great for quick content to publish online or in an e-newsletter.<\/p>\n<p>&nbsp;<\/p>\n<p>You can use the flavor to grab attention with a provocative take on some issue.<\/p>\n<p>For instance, Acme Scanning might issue a document called something like &#8220;16 Ways to Generate Less Paper, Starting Today.&#8221;<\/p>\n<p>You can use a numbered list anywhere in the customer journey.<\/p>\n<p>But while a numbered list is fairly easy to write and quick to read, these tend to lack the depth and staying power of the other flavors.<\/p>\n<p>It&#8217;s not easy to delve deeply into any topic with a numbered list.<\/p>\n<h2>A problem\/solution white paper is like chocolate ice cream<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-6445 size-medium\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/10\/chocolate-300x266.jpg\" alt=\"scoop of chocolate ice cream\" width=\"300\" height=\"266\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/10\/chocolate-300x266.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2015\/10\/chocolate.jpg 368w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>A problem\/solution white paper is a rich and satisfying experience.<\/p>\n<p>Problem\/solution white papers take a soft-sell approach that educates readers about an issue and positions your company as a trusted advisor, not just a vendor.<\/p>\n<p>These are best for prospects at the\u00a0<strong>start<\/strong> of the customer journey.<\/p>\n<p>&nbsp;<\/p>\n<p>The typical problem\/solution white paper describes a widespread problem, and how every attempt to solve it has been unsatisfactory. Then it recommends a new, improved solution in generic terms. Finally, it shows how your product truly solves the problem best.<\/p>\n<p>For instance, Acme Scanning might release a problem\/solution white paper called, &#8220;How to Streamline Your AP Processing by 50%.&#8221;<\/p>\n<p>This is the toughest flavor of white paper to create since it demands a mountain of proof. And it requires your sales and marketing team to stop pushing your product so hard.<\/p>\n<p>The upside is that more people will encounter a problem\/solution white paper and value its contents.<\/p>\n<p>That&#8217;s why a problem\/solution white paper usually generates the most leads for the longest time.<\/p>\n<p>One problem\/solution white paper I wrote was online continuously for seven years, and still generating leads every day!<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<h3><a href=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2019\/10\/How_to_Pick_the_Perfect_Flavor_for_Your_Next_White_Paper-3.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9463 alignleft\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/05\/cover-ThatWhitePaperGuy-How-to-Pick-the-Perfect-Flavor-233x300.jpg\" alt=\"cover How to Pick the Prefect Flavor for Your Next White Paper\" width=\"233\" height=\"300\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/05\/cover-ThatWhitePaperGuy-How-to-Pick-the-Perfect-Flavor-233x300.jpg 233w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/05\/cover-ThatWhitePaperGuy-How-to-Pick-the-Perfect-Flavor.jpg 425w\" sizes=\"(max-width: 233px) 100vw, 233px\" \/><\/a><\/h3>\n<h3><\/h3>\n<h3>A white paper is like an ice cream cone!<\/h3>\n<p>Find out more in this free special report for B2B marketers and writers.<\/p>\n<p>This 15-page guide explains when and how to use each flavor of white paper for best results.<\/p>\n<p>(Click the cover to get it)<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><em>Originally published: 2012<\/em><br \/>\n<em>Last updated: May 16, 2022<\/em><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><em>Want to hear whenever there\u2019s a fresh article on this site? <\/em><a href=\"https:\/\/thatwhitepaperguy.com\/subscribe\/\"><em>Subscribe here to stay in the know on long-form content<\/em><\/a><em>. From time to time, we\u2019ll also send you word about some great new resource or training. And you can unsubscribe any time. \u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many flavors of white papers are there? Most &#8220;white paper experts&#8221; list 8 or 10 types of white papers. When I first started in white papers, I used to agree. But after working on of these documents, I&#8217;ve made a startling discovery. There are really only three main flavors of white paper. That&#8217;s right:&hellip;<\/p>\n","protected":false},"author":2,"featured_media":9463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6,7,10],"tags":[11,12],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to pick the perfect flavor of white paper for your project<\/title>\n<meta name=\"description\" content=\"Did you know there are three main flavors of white papers? 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