{"id":713,"date":"2021-04-09T12:01:58","date_gmt":"2021-04-09T16:01:58","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=713"},"modified":"2021-04-11T08:59:44","modified_gmt":"2021-04-11T12:59:44","slug":"tips-on-white-paper-sources","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/tips-on-white-paper-sources\/","title":{"rendered":"Tips on white paper sources"},"content":{"rendered":"<h2>When you search for white paper sources, any company can claim they\u2019re the best.<\/h2>\n<h3>But finding the evidence to prove that can be tough.<\/h3>\n<p><strong>Doing research to turn up the right nuggets of proof gives your white paper more authority.<\/strong><\/p>\n<p>Strong evidence strengthens your claims and proves that your white paper is more than one vendor\u2019s opinion.<\/p>\n<p>Every persuasive white paper contains strong proof for any claims.<\/p>\n<h3>Think like a lawyer<\/h3>\n<p>Throughout your research, my advice is to think like a lawyer&#8230; but not some polite lawyer in a tailored suit in an air-conditioned office.<\/p>\n<p>No, you have to think like a mad-dog, street-fighting mongrel with red eyes and sharp teeth and absolutely no interest in a win-win.<\/p>\n<p>As you assemble your sources, always picture the other side&#8217;s lawyer trying to chew up your evidence and spit it out.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11387\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/06\/bigstock-red-eyes-mean-dog-163217777-300x200.jpg\" alt=\"mean barking dog with red eyes\" width=\"644\" height=\"429\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/06\/bigstock-red-eyes-mean-dog-163217777-300x200.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/06\/bigstock-red-eyes-mean-dog-163217777-768x512.jpg 768w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/06\/bigstock-red-eyes-mean-dog-163217777.jpg 900w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><\/p>\n<h3>Building an open-and-shut case<\/h3>\n<p>When you think like a lawyer, you want to build a case so tight that no judge can question it and no jury can resist it.<\/p>\n<p>You need an argument so tight it leaves the other side gasping for air.<\/p>\n<p>And that means:<\/p>\n<ul>\n<li>Digging up a mountain of evidence<\/li>\n<li>Grilling subject matter experts from the white paper sponsor<\/li>\n<li>Scrolling past the first screen of Google search results<\/li>\n<\/ul>\n<p>That can mean getting out from behind your desk and hiking over to the nearest city or college library. There, you can consult a reference librarian to access tough-to-find journal articles or locate a relevant association to contact for an expert witness.<\/p>\n<p><em>(Finished your white paper? Now <a href=\"https:\/\/thatwhitepaperguy.com\/show-white-paper-sources\/\">send your client your list of sources<\/a>.)<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8574\" src=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2014\/06\/tips_on_white_paper_sources-300x225.jpg\" alt=\"letters SOURCE with mouse to show white paper sources\" width=\"515\" height=\"386\" srcset=\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2014\/06\/tips_on_white_paper_sources-300x225.jpg 300w, https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2014\/06\/tips_on_white_paper_sources.jpg 400w\" sizes=\"(max-width: 515px) 100vw, 515px\" \/><\/p>\n<h3>Where to find sources for a white paper<\/h3>\n<p>You may think you can use any source under the sun in any white paper.<\/p>\n<p>But some sources are far better than others: more credible, more authoritative, and more persuasive.<\/p>\n<p>The following table lists many sources you could draw on for a white paper\u2014from analysts to Wikipedia\u2014along with some brief notes on each source.<\/p>\n<p>&nbsp;<\/p>\n\n<table id=\"tablepress-14\" class=\"tablepress tablepress-id-14\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\"><strong>Source<\/strong><\/th><th class=\"column-2\"><strong>Acceptable?<\/strong><\/th><th class=\"column-3\"><strong>Notes<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\">Analysts<\/td><td class=\"column-2\">Yes<\/td><td class=\"column-3\">As long as they're credible<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\">Associations<\/td><td class=\"column-2\">Yes<\/td><td class=\"column-3\">As long as they\u2019re credible and established<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\">Blogs<\/td><td class=\"column-2\">Sometimes<\/td><td class=\"column-3\">As long as they're credible<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\">Books<\/td><td class=\"column-2\">Yes<\/td><td class=\"column-3\">Best to use classics in the field or titles published after 2000<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\">Consultants<\/td><td class=\"column-2\">Sometimes<\/td><td class=\"column-3\">Make sure they\u2019re impartial<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\">Forums<\/td><td class=\"column-2\">No<\/td><td class=\"column-3\">No credibility, usually anonymous<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\">Go-to experts\t\t<\/td><td class=\"column-2\">Usually<\/td><td class=\"column-3\">Make sure they\u2019re impartial<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\">Government reports<\/td><td class=\"column-2\">Yes<\/td><td class=\"column-3\">Usually have authority<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\">Industry reports<\/td><td class=\"column-2\">Usually<\/td><td class=\"column-3\">Make sure they\u2019re factual<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\">Magazines<\/td><td class=\"column-2\">Yes<\/td><td class=\"column-3\">Best published in the last five years<\/td>\n<\/tr>\n<tr class=\"row-12 even\">\n\t<td class=\"column-1\">Newspapers<\/td><td class=\"column-2\">Sometimes<\/td><td class=\"column-3\">Stick to well-known papers, best published in the last two to three years<\/td>\n<\/tr>\n<tr class=\"row-13 odd\">\n\t<td class=\"column-1\">Professors<\/td><td class=\"column-2\">Yes<\/td><td class=\"column-3\">Usually have authority<\/td>\n<\/tr>\n<tr class=\"row-14 even\">\n\t<td class=\"column-1\">Sources inside the company<\/td><td class=\"column-2\">Yes for research, No for quotes<\/td><td class=\"column-3\">Good for  background, but don\u2019t quote them directly: they are clearly biased<\/td>\n<\/tr>\n<tr class=\"row-15 odd\">\n\t<td class=\"column-1\">Trade magazines<\/td><td class=\"column-2\">Yes<\/td><td class=\"column-3\">Best published in the last five years<\/td>\n<\/tr>\n<tr class=\"row-16 even\">\n\t<td class=\"column-1\">Websites<\/td><td class=\"column-2\">Sometimes<\/td><td class=\"column-3\">Make sure they're credible<\/td>\n<\/tr>\n<tr class=\"row-17 odd\">\n\t<td class=\"column-1\">White papers from other organizations<\/td><td class=\"column-2\">Yes<\/td><td class=\"column-3\">The more recognized the source, the better<\/td>\n<\/tr>\n<tr class=\"row-18 even\">\n\t<td class=\"column-1\">White papers from other vendors<\/td><td class=\"column-2\">Sometimes<\/td><td class=\"column-3\">\tThe more recognized the vendor, the better; but do not send prospects to your competition<\/td>\n<\/tr>\n<tr class=\"row-19 odd\">\n\t<td class=\"column-1\">White papers from the same company<\/td><td class=\"column-2\">No<\/td><td class=\"column-3\">Not convincing, and could create a circular argument<\/td>\n<\/tr>\n<tr class=\"row-20 even\">\n\t<td class=\"column-1\">Wikipedia<\/td><td class=\"column-2\">No<\/td><td class=\"column-3\">Wikipedia is a secondary source; use it to find primary sources<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-14 from cache -->\n<p>&nbsp;<\/p>\n<p>Of course, this table is only a guideline. Make sure to evaluate every source carefully <a href=\"https:\/\/thatwhitepaperguy.com\/how-to-evaluate-white-paper-sources-4-factors-to-consider\/\" target=\"_blank\" rel=\"noopener\">using my TARP method<\/a>.<\/p>\n<p>With experience, you will know when you come across a piece of solid evidence to help make your case.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><a href=\"https:\/\/amzn.to\/3g5UxGz\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignleft\" src=\"https:\/\/thatwhitepaperguy.com\/images\/white-papers-for-dummies-book-cover.png\" alt=\"Book cover for White Papers for Dummies\" width=\"125\" border=\"0\" \/><\/a><\/p>\n<p><em>This article is an excerpt from <strong><a href=\"https:\/\/amzn.to\/3g5UxGz\" target=\"_blank\" rel=\"noopener noreferrer\">White Papers for Dummies<\/a><\/strong> by Gordon Graham.<\/em><\/p>\n<p>With dozens of tips on planning, producing, and promoting effective white papers, this is the most comprehensive guide to this topic ever published.<\/p>\n<p>Click the cover to order White Papers For Dummies today!<\/p>\n<hr \/>\n<p><em>Want to hear whenever there\u2019s a fresh article on this site?\u00a0<a href=\"https:\/\/thatwhitepaperguy.com\/subscribe\/\">Subscribe here to stay in the know on long-form content<\/a>. From time to time, we\u2019ll also send you word about some great new resource or training. And you can unsubscribe any time. \u00a0<\/em><\/p>\n<div class=\"ms-editor-squiggler\" style=\"color: initial; font: initial; font-feature-settings: initial; font-kerning: initial; font-optical-sizing: initial; font-variation-settings: initial; forced-color-adjust: initial; text-orientation: initial; text-rendering: initial; -webkit-font-smoothing: initial; -webkit-locale: initial; -webkit-text-orientation: initial; -webkit-writing-mode: initial; writing-mode: initial; zoom: initial; place-content: initial; place-items: initial; place-self: initial; alignment-baseline: initial; animation: initial; appearance: initial; aspect-ratio: initial; backdrop-filter: initial; backface-visibility: initial; background: initial; background-blend-mode: initial; baseline-shift: initial; block-size: initial; border-block: initial; border: initial; border-radius: initial; border-collapse: initial; border-end-end-radius: initial; border-end-start-radius: initial; border-inline: initial; border-start-end-radius: initial; 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text-align: initial; text-align-last: initial; text-anchor: initial; text-combine-upright: initial; text-decoration: initial; text-decoration-skip-ink: initial; text-indent: initial; text-overflow: initial; text-shadow: initial; text-size-adjust: initial; text-transform: initial; text-underline-offset: initial; text-underline-position: initial; touch-action: initial; transform: initial; transform-box: initial; transform-origin: initial; transform-style: initial; transition: initial; user-select: initial; vector-effect: initial; vertical-align: initial; visibility: initial; -webkit-app-region: initial; border-spacing: initial; -webkit-border-image: initial; -webkit-box-align: initial; -webkit-box-decoration-break: initial; -webkit-box-direction: initial; -webkit-box-flex: initial; -webkit-box-ordinal-group: initial; -webkit-box-orient: initial; -webkit-box-pack: initial; -webkit-box-reflect: initial; -webkit-highlight: initial; -webkit-hyphenate-character: initial; -webkit-line-break: initial; -webkit-line-clamp: initial; -webkit-mask-box-image: initial; -webkit-mask: initial; -webkit-mask-composite: initial; -webkit-perspective-origin-x: initial; -webkit-perspective-origin-y: initial; -webkit-print-color-adjust: initial; -webkit-rtl-ordering: initial; -webkit-ruby-position: initial; -webkit-tap-highlight-color: initial; -webkit-text-combine: initial; -webkit-text-decorations-in-effect: initial; -webkit-text-emphasis: initial; -webkit-text-emphasis-position: initial; -webkit-text-fill-color: initial; -webkit-text-security: initial; -webkit-text-stroke: initial; -webkit-transform-origin-x: initial; -webkit-transform-origin-y: initial; -webkit-transform-origin-z: initial; -webkit-user-drag: initial; -webkit-user-modify: initial; white-space: initial; widows: initial; width: initial; will-change: initial; word-break: initial; word-spacing: initial; x: initial; y: initial; z-index: initial;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you search for white paper sources, any company can claim they\u2019re the best. But finding the evidence to prove that can be tough. Doing research to turn up the right nuggets of proof gives your white paper more authority. Strong evidence strengthens your claims and proves that your white paper is more than one&hellip;<\/p>\n","protected":false},"author":2,"featured_media":11398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[112,69],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips on white paper sources - That White Paper Guy<\/title>\n<meta name=\"description\" content=\"When you&#039;re researching a white paper, think like a lawyer. Find the evidence to build an open-and-shut case. 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