{"id":781,"date":"2014-06-13T16:26:04","date_gmt":"2014-06-13T16:26:04","guid":{"rendered":"https:\/\/thatwhitepaperguy.com\/?p=781"},"modified":"2021-01-26T13:00:39","modified_gmt":"2021-01-26T18:00:39","slug":"free-places-to-publish-a-white-paper","status":"publish","type":"post","link":"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/","title":{"rendered":"Free places to publish a white paper"},"content":{"rendered":"

Written a white paper and want to get the word out about it?<\/h2>\n

Of course, you already did all the basics, right?<\/strong><\/p>\n

You already put it on your website, e-mailed your prospects, told your sales force and notified your channel partners. Right?<\/p>\n

You wrote a press release, and extracted two or three blog posts from the white paper content. Right?<\/p>\n

You Tweeted and posted to LinkedIn, right?<\/p>\n

\"puzzleNow for another $5,000\u2013$10,000+ you can promote your white paper\u00a0through a service like\u00a0TechTarget<\/a>\u00a0or KnowledgeStorm<\/a>\u00a0to\u00a0generate downloads and pass those leads on to you.<\/p>\n

But what if you don’t have that kind of budget?<\/p>\n

Fortunately, there are still lots of sites where you can post a white paper for no cost.\u00a0Here are the ones we know about, in alphabetical order.<\/p>\n

Note that TechRepublic and Ziff Davis are now owned by the same corporation,\u00a0CBS Interactive. But they still offer a freebie option.<\/p>\n

Find White Papers<\/a><\/strong><\/p>\n

This site claims 300 different topic areas for white papers from technology vendors for IT pros. The site’s name is certainly right on.<\/p>\n

You can spend to promote your white paper here, along with big vendors like\u00a0IBM<\/strong>\u00a0and\u00a0SAP<\/strong>. In fact, more than 1,700 tech vendors now use the site.<\/p>\n

Happily, it offers a free option as well. Click here to post your white paper to TechRepublic<\/a>.<\/p>\n

Technology Evaluation Centers<\/a><\/strong><\/p>\n

This site has been around for years, so it’s a good bet.<\/p>\n

A basic posting of a white paper or case study is free (registration required). You can also spend $2,000 to $5,000 on additional promotions.<\/p>\n

Plus, it has some plain-speaking advice on white papers that we couldn’t resist reprinting.<\/p>\n

“White papers should contain useful information to aid prospective buyers as they go forward in their software evaluation,” it recommends.<\/p>\n

“To be a truly effective marketing and sales tool, a white paper should promote credibility; it should approach a problem with objective analysis, uncovering numerous approaches to a problem.<\/p>\n

“It should then present a strong argument for the solution presented, allowing the reader to decide based on the information given.”<\/p>\n

We couldn’t have said it better ourselves.<\/p>\n

TechRepublic<\/a><\/strong><\/p>\n

Here’s another site where you can spend a lot of money, or get a basic posting of a white paper for no charge. That’s an amazing deal, considering the reach of this site.<\/p>\n

TechRepublic claims to hold the Web’s biggest collection of technical white papers, case studies, and webcasts.<\/p>\n

For the exposure this site can bring to your white paper, it’s a must.<\/p>\n

To post your white paper, scroll down to “Submit a paper” on the right side.<\/p>\n

\n

Buyer beware:\u00a0<\/strong>Web-based offers change without notice. We visited all these sites to check these details in mid-2014. Please\u00a0confirm the details yourself before using any of these services.<\/p>\n

\n

Want to hear whenever there\u2019s a fresh article on this site? <\/em>Subscribe here to stay in the know on long-form content<\/i><\/a>. From time to time, we\u2019ll also send you word about some great new resource or training. And you can <\/i>unsubscribe any time. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Written a white paper and want to get the word out about it? Of course, you already did all the basics, right? You already put it on your website, e-mailed your prospects, told your sales force and notified your channel partners. Right? You wrote a press release, and extracted two or three blog posts from…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"acf":[],"yoast_head":"\nFree places to publish a white paper - That White Paper Guy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Free places to publish a white paper - That White Paper Guy\" \/>\n<meta property=\"og:description\" content=\"Written a white paper and want to get the word out about it? Of course, you already did all the basics, right? You already put it on your website, e-mailed your prospects, told your sales force and notified your channel partners. Right? You wrote a press release, and extracted two or three blog posts from…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/\" \/>\n<meta property=\"og:site_name\" content=\"That White Paper Guy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ThatWhitePaperGuy\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-13T16:26:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-26T18:00:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thatwhitepaperguy.com\/images\/puzzle_pieces.jpg\" \/>\n<meta name=\"author\" content=\"Gordon Graham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WhitePaperGuy\" \/>\n<meta name=\"twitter:site\" content=\"@WhitePaperGuy\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gordon Graham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/\"},\"author\":{\"name\":\"Gordon Graham\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/#\/schema\/person\/657ecb7a40f0e8f04458d0c78abeedfd\"},\"headline\":\"Free places to publish a white paper\",\"datePublished\":\"2014-06-13T16:26:04+00:00\",\"dateModified\":\"2021-01-26T18:00:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/\"},\"wordCount\":509,\"commentCount\":8,\"publisher\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thatwhitepaperguy.com\/images\/puzzle_pieces.jpg\",\"articleSection\":[\"White Paper Promotions\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/\",\"url\":\"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/\",\"name\":\"Free places to publish a white paper - That White Paper Guy\",\"isPartOf\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/thatwhitepaperguy.com\/images\/puzzle_pieces.jpg\",\"datePublished\":\"2014-06-13T16:26:04+00:00\",\"dateModified\":\"2021-01-26T18:00:39+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/#primaryimage\",\"url\":\"https:\/\/thatwhitepaperguy.com\/images\/puzzle_pieces.jpg\",\"contentUrl\":\"https:\/\/thatwhitepaperguy.com\/images\/puzzle_pieces.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thatwhitepaperguy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Free places to publish a white paper\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/#website\",\"url\":\"https:\/\/thatwhitepaperguy.com\/\",\"name\":\"That White Paper Guy\",\"description\":\"That White Paper Guy is award-winning white paper writer Gordon Graham\",\"publisher\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thatwhitepaperguy.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/#organization\",\"name\":\"That White Paper Guy\",\"url\":\"https:\/\/thatwhitepaperguy.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/04\/TWPG-new-logo.jpeg\",\"contentUrl\":\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/04\/TWPG-new-logo.jpeg\",\"width\":1280,\"height\":682,\"caption\":\"That White Paper Guy\"},\"image\":{\"@id\":\"https:\/\/thatwhitepaperguy.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ThatWhitePaperGuy\/\",\"https:\/\/x.com\/WhitePaperGuy\",\"https:\/\/www.linkedin.com\/in\/thatwhitepaperguy\",\"https:\/\/www.pinterest.ca\/1whitepaper\/\",\"https:\/\/www.youtube.com\/c\/GordonGraham-ThatWhitePaperGuy\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/#\/schema\/person\/657ecb7a40f0e8f04458d0c78abeedfd\",\"name\":\"Gordon Graham\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thatwhitepaperguy.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2018\/10\/Gordon-Graham-summer-2023-96x96.jpg\",\"contentUrl\":\"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2018\/10\/Gordon-Graham-summer-2023-96x96.jpg\",\"caption\":\"Gordon Graham\"},\"description\":\"Worked on 320+ white papers for clients from Silicon Valley to Switzerland, on everything from choosing enterprise software to designing virtual worlds for kids, for clients from tiny startups to 3M, Google, and Verizon. Wrote White Papers for Dummies which earned 60+ 5-star ratings on Amazon. Won 16 awards from the Society for Technical Communication. Named AWAI 2019 Copywriter of the Year.\",\"url\":\"https:\/\/thatwhitepaperguy.com\/author\/gordon\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Free places to publish a white paper - That White Paper Guy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/","og_locale":"en_US","og_type":"article","og_title":"Free places to publish a white paper - That White Paper Guy","og_description":"Written a white paper and want to get the word out about it? Of course, you already did all the basics, right? You already put it on your website, e-mailed your prospects, told your sales force and notified your channel partners. Right? You wrote a press release, and extracted two or three blog posts from…","og_url":"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/","og_site_name":"That White Paper Guy","article_publisher":"https:\/\/www.facebook.com\/ThatWhitePaperGuy\/","article_published_time":"2014-06-13T16:26:04+00:00","article_modified_time":"2021-01-26T18:00:39+00:00","og_image":[{"url":"https:\/\/thatwhitepaperguy.com\/images\/puzzle_pieces.jpg"}],"author":"Gordon Graham","twitter_card":"summary_large_image","twitter_creator":"@WhitePaperGuy","twitter_site":"@WhitePaperGuy","twitter_misc":{"Written by":"Gordon Graham","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/#article","isPartOf":{"@id":"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/"},"author":{"name":"Gordon Graham","@id":"https:\/\/thatwhitepaperguy.com\/#\/schema\/person\/657ecb7a40f0e8f04458d0c78abeedfd"},"headline":"Free places to publish a white paper","datePublished":"2014-06-13T16:26:04+00:00","dateModified":"2021-01-26T18:00:39+00:00","mainEntityOfPage":{"@id":"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/"},"wordCount":509,"commentCount":8,"publisher":{"@id":"https:\/\/thatwhitepaperguy.com\/#organization"},"image":{"@id":"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/#primaryimage"},"thumbnailUrl":"https:\/\/thatwhitepaperguy.com\/images\/puzzle_pieces.jpg","articleSection":["White Paper Promotions"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/","url":"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/","name":"Free places to publish a white paper - That White Paper Guy","isPartOf":{"@id":"https:\/\/thatwhitepaperguy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/#primaryimage"},"image":{"@id":"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/#primaryimage"},"thumbnailUrl":"https:\/\/thatwhitepaperguy.com\/images\/puzzle_pieces.jpg","datePublished":"2014-06-13T16:26:04+00:00","dateModified":"2021-01-26T18:00:39+00:00","breadcrumb":{"@id":"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/#primaryimage","url":"https:\/\/thatwhitepaperguy.com\/images\/puzzle_pieces.jpg","contentUrl":"https:\/\/thatwhitepaperguy.com\/images\/puzzle_pieces.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/thatwhitepaperguy.com\/free-places-to-publish-a-white-paper\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thatwhitepaperguy.com\/"},{"@type":"ListItem","position":2,"name":"Free places to publish a white paper"}]},{"@type":"WebSite","@id":"https:\/\/thatwhitepaperguy.com\/#website","url":"https:\/\/thatwhitepaperguy.com\/","name":"That White Paper Guy","description":"That White Paper Guy is award-winning white paper writer Gordon Graham","publisher":{"@id":"https:\/\/thatwhitepaperguy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thatwhitepaperguy.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thatwhitepaperguy.com\/#organization","name":"That White Paper Guy","url":"https:\/\/thatwhitepaperguy.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thatwhitepaperguy.com\/#\/schema\/logo\/image\/","url":"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/04\/TWPG-new-logo.jpeg","contentUrl":"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2020\/04\/TWPG-new-logo.jpeg","width":1280,"height":682,"caption":"That White Paper Guy"},"image":{"@id":"https:\/\/thatwhitepaperguy.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ThatWhitePaperGuy\/","https:\/\/x.com\/WhitePaperGuy","https:\/\/www.linkedin.com\/in\/thatwhitepaperguy","https:\/\/www.pinterest.ca\/1whitepaper\/","https:\/\/www.youtube.com\/c\/GordonGraham-ThatWhitePaperGuy"]},{"@type":"Person","@id":"https:\/\/thatwhitepaperguy.com\/#\/schema\/person\/657ecb7a40f0e8f04458d0c78abeedfd","name":"Gordon Graham","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thatwhitepaperguy.com\/#\/schema\/person\/image\/","url":"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2018\/10\/Gordon-Graham-summer-2023-96x96.jpg","contentUrl":"https:\/\/thatwhitepaperguy.com\/wp-content\/uploads\/2018\/10\/Gordon-Graham-summer-2023-96x96.jpg","caption":"Gordon Graham"},"description":"Worked on 320+ white papers for clients from Silicon Valley to Switzerland, on everything from choosing enterprise software to designing virtual worlds for kids, for clients from tiny startups to 3M, Google, and Verizon. Wrote White Papers for Dummies which earned 60+ 5-star ratings on Amazon. Won 16 awards from the Society for Technical Communication. Named AWAI 2019 Copywriter of the Year.","url":"https:\/\/thatwhitepaperguy.com\/author\/gordon\/"}]}},"_links":{"self":[{"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/posts\/781"}],"collection":[{"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/comments?post=781"}],"version-history":[{"count":2,"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/posts\/781\/revisions"}],"predecessor-version":[{"id":11081,"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/posts\/781\/revisions\/11081"}],"wp:attachment":[{"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/media?parent=781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/categories?post=781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thatwhitepaperguy.com\/wp-json\/wp\/v2\/tags?post=781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}